Alexander Reznik
Philadelphia,PA
Summary
Product leader with 20+ years of experience in digital innovation within healthcare and consumer wellness sectors. Expertise in transforming complex data and user requirements into impactful digital solutions. Demonstrated success in managing full product lifecycles, from initial concept to launch and scaling. Skilled in leading cross-functional teams to achieve results under tight deadlines.
Overview
21
21
years of professional experience
Work History
Associate Director | Consumer Health Web & App Dev
IQVIA
Remote
06.2020 - Current
- Executed product roadmaps for digital healthcare platforms, optimizing data-driven insights and user engagement.
- Led cross-functional teams to launch VaccineTrack.com, exceeding client expectations and meeting tight deadlines.
- Managed revamp of Allergy Plus app, directing user research and UI/UX enhancements, achieving fivefold revenue growth.
- Designed migration from legacy system to commercial Flu Activity Notification (FAN52) web application, reducing manual labor by 80%.
Senior Product & Software Development Manager
IQVIA
Remote
11.2011 - 06.2020
- Led development team to enhance Pollen.com, PollenLibrary.com, and Azma.com for over 500,000 subscribers.
- Created product strategies that improved user experience and engagement, driving business growth.
- Managed end-to-end life cycles for multiple Android and iOS applications from concept to deployment.
- Delivered ongoing client support and technical consultation to ensure seamless integrations and address issues proactively.
Senior Web Developer
IMS Health
Remote
05.2007 - 11.2011
- Spearheaded web development for healthcare consumer sites, including Azma.com and Pollen.com, to boost accessibility and engagement.
- Developed custom web solutions using ASP.NET, PHP, MySQL, and JavaScript to expand client offerings.
Software Developer
SDI
Plymouth Meeting, PA
12.2006 - 11.2007
- Developed custom reports utilizing Visual Basic, MS Excel, and MS Access.
- Automated projects through creation and reuse of standard modules.
- Collaborated with sales force to deliver quality products on schedule.
Data Analyst / Developer
SDI
Plymouth Meeting, PA
01.2006 - 05.2007
- Executed comprehensive data transformation and manipulation using MS SQL, Oracle, and SAS.
- Automated projects through effective use of stored procedures.
- Analyzed databases to detect outliers, logic errors, and missing elements.
- Collaborated with sales force to deliver quality products within established timelines.
Software Developer
Health Market Science
Conshohocken, PA
06.2004 - 12.2005
- Utilized Perl, SQL (Oracle and Sybase), MS Access, and HMS software to clean and standardize data products for clients.
- Executed data transformation and manipulation to create deliverables that meet customer specifications.
- Analyzed databases to detect outliers, logic errors, and missing data elements.
- Collaborated with sales force to ensure timely delivery of quality products.
- Maintained project schedules while defining scope and estimating effort for multiple projects.
- Developed code enhancements using Java and Perl to improve existing tools.
Education
Bachelor of Science - Computer Science
Drexel University
Philadelphia, PA06.2004
Skills
- Product management and market research
- Data analysis and process optimization
- User experience design and prototyping
- Agile methodology and project management
- Mobile application development and revenue growth
- Team collaboration
Projects
Pollen.com Website Revamp – Led the transformation of Pollen.com, increasing site traffic to 7 million unique visitors annually (3x growth). Enhanced UX/UI and SEO strategies to improve user retention.,
Allergy Plus Mobile App Development – Led the development of the Allergy Plus app, defining the product vision and guiding prototyping with Figma. Resulted in a 3x revenue increase post-launch.,
VaccineTrack.com – Partnered with GSK to conceptualize, develop, and launch an effective solution for tracking vaccination rates across the U.S. Played a key role in defining product strategy and coordinating development efforts, successfully delivering the project within a tight one-month timeline.,
FAN & AAN Program Revamp – Led the transformation of legacy processes into a cutting-edge, automated system. Introduced dynamic geo maps and real-time data push synchronization, drastically enhancing operational efficiency. Achieved a 70% reduction in labor costs and a 200% surge in user engagement, streamlining workflows and maximizing impact.
Timeline
Associate Director | Consumer Health Web & App Dev
IQVIA
06.2020 - Current
Senior Product & Software Development Manager
IQVIA
11.2011 - 06.2020
Senior Web Developer
IMS Health
05.2007 - 11.2011
Software Developer
SDI
12.2006 - 11.2007
Data Analyst / Developer
SDI
01.2006 - 05.2007
Software Developer
Health Market Science
06.2004 - 12.2005
Bachelor of Science - Computer Science
Drexel University
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