Alexandra Armstead
Oakland,CA
Summary
A little bit about me, I’m a creative and enthusiastic individual, who enjoys bringing a
positive attitude and grace to my work, a problem solver with lots of ideas.
In my professional and academic experience, I have managed a high level of customer
service, events, interior design, staging, advertising projects, merchandising, and sales. My
background ranges from Startup Ecommerce and Luxury Retail Independent Boutiques to
Fortune 500 brands.
I have natural people/ project management skills, a strong love of style and an
entrepreneurial spirit with real life practice, including my current exposure as a freelancer.
In addition, I have an exceptional instinct for composing and producing elegant, impactful
displays and events that capture attention, enhance brands, and solidify key marketing
messages as well as deliver first rate service to clients.
Overview
2026
2026
years of professional experience
Work History
Photo Stylist
Bay Area
06.2017 - Current
- Visual Storytelling with the highest quality of professional service
- Lead & Assist Stylist, Collaborate with Design Team/Photographer to create professional presentations, creatively communicate design intent and direction through resourcing products
- Creative projects include, but are not limited to a variety of merchandise for catalog, signage, eCommerce, lookbook, editorial and social media
- Provide/Ensure styling standards that align with the scope of the project
- Ensuring the children have a happy and healthy experience on set
- Facilitate and communicate what can be an overwhelming experience for children, parents, and crew/production team
- Managing the energy by keeping the children engaged, attentive and ready for action
Interior Designer/Buyer
Decorist Interior Design/Ecommerce
01.2010 - Current
- Acted as a primary design interface with clients
- Executed clients' needs from schematic design to installation through an online platform
- Researched market industry trends and identified potential new products and services
- Projected/justified financial costs based on client/project needs and available resources
- Utilized design expertise; created and presented design plans tailored to clients' living space needs/style
Community/Event Management/Wrangler
Oakland Ballet Company
- Organize annual Gala; provide creative design, style and themes for all events; interface with internal and external divisions, clients, partners and vendors, volunteers; serve as primary point of contact and team leader of event committees
- Liaison with the Director/Board of Directors/Director of Operations of the Oakland Ballet Company creating community outreach, public relations events and social media
- Develop promotional strategies; create innovative ways through visual displays through local boutiques to drive sales and increase public visibility
- Establish alliances with local anchors and regional news outlets; increase media coverage throughout Northern California
- Create innovative ways through visual displays to drive sales and increase public visibility
- During Nutcracker season, Ensure the children have a happy and healthy experience on set
- Facilitate and communicate the experience for children, parents, and crew/production team
- Manage the energy by keeping the children engaged, attentive and ready for action
Education
Bachelor of Arts - Interior Design
San Francisco State University
San Francisco, CAMaster of Arts - Clothing & Textiles in Merchandising
San Francisco State University
San Francisco, CASkills
- Exceptional Communication Customer Service Skills
- Project/Client Management
- Visual Product Marketing
- Event and Space Management
- Excellent Written Skills
Timeline
Photo Stylist
Bay Area
06.2017 - Current
Interior Designer/Buyer
Decorist Interior Design/Ecommerce
01.2010 - Current
Bachelor of Arts - Interior Design
San Francisco State University
Master of Arts - Clothing & Textiles in Merchandising
San Francisco State University
Community/Event Management/Wrangler
Oakland Ballet Company
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