Alexandra Bernitt
Medical Sales Professional
Cincinnati
Summary
Medical equipment sales experience with a track record of consistent success and quota achievement. The past 6 years selling complex, therapeutic, and innovative capital and consumables in the GI Endoscopy space.
Proficient with changing habits of prospects to move them from their current tool to an updated technology solution to improve their practice and patient outcomes.
Skilled in driving value and the why of solutions through strategic planning and analysis of my territory and client needs with a goal of developing long-term, win-win partnerships.
Overview
11
11
years of professional experience
Work History
Territory Manager
STERIS Endoscopy
03.2019 - Current
- Complex capital and consumables sales, procedure support, education, and management of over 150 accounts producing over $4.5M annually
- Territory revenue growth from $2M to $4.5M
- Field Advisory Board Member
- New Product, Limited Launch Member
- Founded STERIS Endo's Women in Endoscopy
- FY23 - 101.9% to plan
- FY22 - 100.9% to plan
- FY21 - 100.7% to plan
- FY20 - 101.1% to plan - Rookie of the Year
Inside Territory Manager
STERIS Endoscopy
05.2016 - 03.2019
- Supported the sales and growth of over 600 accounts under 6 territory managers through effective prospecting of customers over the phone
- Promoted to outside TM within 3 years
- FY19- 101.7%
- FY18- 103.2%
- FY17- 99.8%
Sales Intern
Three Rivers Ortho & Spine
05.2015 - 08.2015
- Learned the intricacies of setting up and managing ORs, and supporting physicians and surgical teams during ortho and spine procedures
Sales Intern
Biosystems of New England (Stryker Spine)
06.2014 - 08.2014
- Gained experience in the daily life of a sales rep through observation of physician meetings and procedure support
Education
Bachelor of Science - Biology
John Carroll University
Cleveland, OHSkills
- Driving Value
- Strategic Thinking
- Disruptive Products
- Capital & Consumables
- New Product Launches
- Collaboration
- KOL Development
- Tradeshow Representative
- Large Institutions & ASC's
- Clinicians across focus specialties
- Value Analysis Committees
Achievements
- Rookie of the Year and 101% to plan first year as TM
- Largest IDN deal in company history
- 9-years of medical sales experience with a successful track record
- Founded 'Women in Endoscopy' group focused on female growth and development - developed partnership with Uzma Siddiqi and Amrita Sethi
- Elected to the 'Strategic Initiative Council' which is a board that is comprised of high achievers voted in by leadership
Local Involvement
- Circle of Red Member- American Heart Association
- Board of Trustees- American Cancer Society
Timeline
Territory Manager
STERIS Endoscopy
03.2019 - Current
Inside Territory Manager
STERIS Endoscopy
05.2016 - 03.2019
Sales Intern
Three Rivers Ortho & Spine
05.2015 - 08.2015
Sales Intern
Biosystems of New England (Stryker Spine)
06.2014 - 08.2014
Bachelor of Science - Biology
John Carroll University
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