Alexandra Calfe
Raleigh,NC
Summary
Skilled in analyzing market trends and customer preferences to develop targeted marketing strategies. Experience includes conducting comprehensive market research, interpreting data to inform business decisions, and crafting effective marketing campaigns. Strengths lie in analytical problem-solving, communication of complex information in understandable terms, and adaptability to rapidly changing market conditions. Contributed to significant improvements in product positioning and brand visibility through strategic market analysis and insights.
Overview
10
10
years of professional experience
Work History
Fleet/Operations Manager
Staxx Trucking LLC
Manchester, CT
10.2022 - Current
- Developed and implemented effective strategies to improve operational efficiency.
- Assisted in the development of administrative procedures and systems to improve accuracy and efficiency.
- Organized office operations and procedures, including filing systems, record keeping, data entry, mail distribution and other clerical services.
- Ensured compliance with organizational policies and procedures as well as applicable laws and regulations.
- Maintained and reconciled general ledger accounts.
- Prepared financial statements, including balance sheets, income statements, and statement of cash flows.
- Processed accounts payable and receivable transactions.
- Maintained and updated employee records, including salaries, deductions, garnishments, and bonuses.
- Calculated paychecks using complex wage and hour calculations.
- Assisted with year-end tax filing processes including W2s and 1099s.
- Managed daily operations of a fleet of vehicles, including scheduling repairs and maintenance.
Digital Advertising/Marketing Specialist
DIVANNE LLC Miami FL
Miami, FL
10.2021 - Current
- Analyzed data from customer surveys to identify trends in customer behavior.
- Collaborated with marketing teams to develop promotional campaigns.
- Analyzed key performance indicators to identify effective strategies.
- Developed and implemented marketing plans for new products.
- Developed and implemented specialized procedures for customer service operations.
- Generated reports to track performance metrics of team members.
- Provided support in creating digital advertising campaigns across multiple channels.
- Executed digital advertising campaigns through Google Ads, Facebook Ads Manager.
- Provided consultation services on best practices when it comes to setting up and optimizing digital advertising campaigns.
VIP Bottle Server
SPACE
Miami, FL
02.2022 - 03.2022
- Attending customers in a section, mixing drinks for guests, taking orders, preparing shots, delivering great service and hospitality
- Cleaning sections thoroughly before the end of the shift
- In addition, promoting the club and helping bring in clientele.
- Greeted guests in a friendly and professional manner.
- Assisted with opening champagne bottles for guests.
Bartender
LOCAL
WEST New York, New York
03.2019 - 03.2020
- Attending customers in a large bar, mixing drinks for guests, taking orders, preparing shots, delivering great service and hospitality
- Cleaning sections thoroughly before the end of the shift.
- Greeted customers and provided excellent customer service.
- Prepared alcoholic and non-alcoholic beverages according to recipe standards.
- Ensured proper sanitation of bar area, glassware, utensils, and equipment.
- Maintained inventory of liquor, beer, wine, and other beverage items.
Bartender
KOMA
West Hartford, CT
03.2018 - 07.2018
- Attending up to 25 seats in a large bar, mixing drinks for guests, taking orders, delivering great service and hospitality to guests, and cleaning sections thoroughly before the end of the shift.
Server/Bartender
MCLADDEN’S
West Hartford, CT
12.2017 - 07.2018
- Attending rotating tables/serving drinks, taking orders, delivering great service and hospitality to guests, and cleaning sections thoroughly before the end of the shift
- Help run dish, and ice collectively with my team to provide the best experience for the customers.
- Greeted guests and provided menus.
- Assisted in training new servers.
- Prepared drinks according to standard recipes.
Server/Hostess/Catering Specialist
P.F. CHANG'S
West Hartford, CT
03.2015 - 12.2017
- Attend a 4 to 5 table section taking orders, delivering great service and hospitality to guests, and cleaning sections thoroughly before the end of the shift
- Assist seating people in server sections
- As well as picking up the phone and assisting people with takeout and reservations
- Lastly, taking big catering orders, prepping the food and delivering to customers.
Bristol Parks and Rec
Bristol, CT
06.2014 - 08.2014
- Teach children how to swim and be comfortable in the water
- Assess their ability and progression throughout the class in order to pass them onto more challenging levels
- Watch over patrons within the facility to ensure their well-being and safety
- Attend regular training sessions to keep updated on standards/regulations with the Bristol
- Parks and Recreation Department, as well as the American Red Cross
- Trained in CPR and First Aid.
Education
Bachelor of Arts - Business Administration and Management
Southern New Hampshire University
Hooksett, NH12-2024
Miesner Acting - Acting
WILLIAM ESPER STUDIO
New York, NY12.2021
Some College (No Degree) - Study Abroad For Economics And Marketing
University of Prague
Prague, Czech Republic Skills
- Intuitive
- Sales-driven
- Analytical
- Structured
- Strategic
- Communicative
- Ability to Work Under Pressure
- Self-motivated
- Leadership
- Adaptable
- Punctual
- Hard-working
- Social Media Marketing
- Data Analytics
- SEO Optimization
- Engaging Personality
- Business Planning
- Customer Engagement
- Prospecting
- Deal negotiation
- Expertise in digital marketing
- Marketing savvy
- Internet media advertising
Additional Information
- AWARDS BRISTOL GIRLS LITTLE LEAGUE SOFTBALL , State Champion
- Work-away charity world traveler
- Study abroad
Timeline
Fleet/Operations Manager
Staxx Trucking LLC
10.2022 - Current
VIP Bottle Server
SPACE
02.2022 - 03.2022
Digital Advertising/Marketing Specialist
DIVANNE LLC Miami FL
10.2021 - Current
Bartender
LOCAL
03.2019 - 03.2020
Bartender
KOMA
03.2018 - 07.2018
Server/Bartender
MCLADDEN’S
12.2017 - 07.2018
Server/Hostess/Catering Specialist
P.F. CHANG'S
03.2015 - 12.2017
Bristol Parks and Rec
06.2014 - 08.2014
Bachelor of Arts - Business Administration and Management
Southern New Hampshire University
Miesner Acting - Acting
WILLIAM ESPER STUDIO
Some College (No Degree) - Study Abroad For Economics And Marketing
University of Prague
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