Alexandra DeCicco
Fort Myers,FL
Summary
Versatile, creative and dynamic Marketing Director with over 12 years of sales and management experience in cultivating strategic relationships, enhancing brand awareness, and expanding professional networks. Proven passion and ability to develop new leads and execute impactful marketing strategies that drive growth and engagement within targeted communities. Adaptable and results-driven, skilled in identifying and capitalizing on new business opportunities, building partnerships and involvement in community networking groups to foster connections.
Overview
14
14
years of professional experience
Work History
Marketing Director
The Extreme Companies of Florida
07.2022 - Current
- Cultivated new leads through targeted marketing strategies, driving increased engagement and customer acquisition
- Maintained strong relationships with potential and existing clients ensuring consistent communication and longterm collaboration
- Planned and executed successful charity events and marketing events form concept development to post-event analysis, enhancing our brand awareness in the industry and community
- Actively partnered and participated in different local networking groups such as COMA (Community Owners Managers Associates), Naples Young Professionals, Building Industry Alliance, Fort Myers Beach Chamber of Commerce (Ambassador), CAI (Community Associations Institute- Magazine Committee Board), ICRI (International Concrete Repair Institute- Vice President)
- Passionate in expanding the company’s reach, expanding market presence and establishing valuable industry connections.
Christian Dior Beauty Manager
Saks Fifth Avenue
04.2017 - 06.2022
- Maintaining a consistent high level of customer service buy creating and developing excellent customer relationships and the brand expert and department representative
- Maintain a positive image as a liaison between the company/ store and designated Account Executive by providing continual team reports, progress, and goals
- Achieved and exceeded quarterly and yearly individual and vendor line sales goals and event sales goals for a 300K year counter
- Partner with senior management to stay informed on newest products, trends, and practices.
Lancome Business Manager
Saks Fifth Avenue
01.2013 - 10.2016
- Develop customer relationships & maintain exceptional luxury customer service
- Constant education and training on sales techniques and product knowledge to ensure team proficiency
- Organize and execute events from in-store national artistry events to outsource networking events and fashion shows
- Partner with Account Executive on stock fulfillment and inventory while providing regular updates and reports on stores performance and client feedback.
Event Coordinator
Talent & Entertainment Productions
03.2011 - 01.2013
- Negotiate and execute contracts between vendors and clients
- Cultivated new relationships and brand awareness through social media
- Supervise and over see entire process of luxury event from set up, preparations and assist with breakdown process at weddings, corporate events, and other functions from 50-500 people
- Top Vendors included Marriott Sanibel Harbour Resort & Spa ,The Hyatt Regency, and The Ritz Carlton Beach Resort & Golf Resort.
Marketing Intern
Miracle Baseball
04.2010 - 09.2010
- Coordinate on-field activities
- Promote fan engagement
- Organize baseball camp itinerary
- Manage community-involved fundraisers
- Strategize sales tactics
- Create season-long promotions.
Education
Bachelor of Arts - Communication -
Florida Gulf Coast University
12.2010
Skills
- Relationship building & networking
- Strategic planning & execution
- Self-motivated to exceed expectations
- Knowledge of industry standards
- Effective communicator, public speaker, and presenting innovative ideas
- Customer Relationship Management (CRM)
Timeline
Marketing Director
The Extreme Companies of Florida
07.2022 - Current
Christian Dior Beauty Manager
Saks Fifth Avenue
04.2017 - 06.2022
Lancome Business Manager
Saks Fifth Avenue
01.2013 - 10.2016
Event Coordinator
Talent & Entertainment Productions
03.2011 - 01.2013
Marketing Intern
Miracle Baseball
04.2010 - 09.2010
Bachelor of Arts - Communication -
Florida Gulf Coast University
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