ALEXANDRA DORN
Brooklyn,New York
Summary
Communications leader with 8+ years of experience shaping corporate, executive, product, and consumer narratives for technology brands. Trusted adviser to senior leaders, guiding media relations, thought leadership, issues management, and reputation work, while leading cross-functional teams through product launches, sensitive business moments, and account growth.
Overview
7
7
years of professional experience
Work History
Account Director
Archetype
New York, NY
09.2026 - Current
- Lead integrated communications across a client portfolio spanning AI, enterprise, future of work, and consumer technology.
- Manage client strategy, budgets, scopes, renewals, and account growth, ensuring alignment with client objectives and maximizing account profitability.
- Advise C-suite executives on corporate positioning, thought leadership, product communications, and reputation across high-profile and sensitive business moments.
- Lead issues and reputation management for sensitive matters, including an AI security incident and pre-launch product leak, balancing transparency, reputational risk, and business priorities.
- Lead communications for ecobee product launches, including Smart Thermostat Premium and Smart Doorbell Camera; built proactive review strategy that positioned ecobee consistently in leading smart-home rankings and buying guides.
- Manage three direct reports and lead teams of 5–6, providing performance management, mentorship, and ongoing professional support.
- Oversee Archetype's associate program from hiring and onboarding to career development, enhancing talent retention and professional growth.
Account Manager
Archetype
New York, NY
08.2023 - 09.2026
- Built a CEO thought-leadership program for Misfits Market that generated 40 briefings and speaking opportunities in one year; 78% involved tier-one targets including The Wall Street Journal, Bloomberg and The New York Times.
- Led executive programs, product launches, and events while driving proactive media outreach to strengthen client engagement.
- Expanded ecobee's reach into lifestyle and creator channels through activations at US Open and first invite-only creator dinner, increasing brand presence.
- Redesigned HARMAN's reporting program, cutting production time nearly 50%, training five team members and scaling the workflow across five additional account teams.
Senior Account Executive
Archetype
New York, NY
09.2021 - 08.2023
- Led corporate storytelling, media relations, and executive communications for enterprise technology, consumer, and AI clients, enhancing brand visibility and engagement.
- Created messaging, press materials, media strategy, and executive briefings to effectively communicate client narratives and drive media coverage.
Account Executive
LDPR
New York, NY
11.2019 - 09.2021
- Executed PR strategy and media relations for global luxury and travel brands, achieving placements in Vogue, AFAR, and Travel + Leisure.
Associate Director
The Door
New York, NY
08.2019 - 11.2019
- Supported PR strategy, launches and executive communications; developed media reports, briefing materials and press support.
- Achieved recognition for outstanding performance and received a promotion from account coordinator to account director in August 2019.
Education
B.S. - Marketing & Communications
Syracuse University
Syracuse, NY05-2018
Timeline
Account Director
Archetype
09.2026 - Current
Account Manager
Archetype
08.2023 - 09.2026
Senior Account Executive
Archetype
09.2021 - 08.2023
Account Executive
LDPR
11.2019 - 09.2021
Associate Director
The Door
08.2019 - 11.2019
B.S. - Marketing & Communications
Syracuse University