Alexandra Emberton
Des Moines,IA
Summary
Driven Strategic Communications professional specializing in developing and implementing strategic non-profit & corporate communication programs. Proven success in conceptualizing, developing, and writing content that engages readers and builds interest brand. Detail-oriented, perceptive and systematic in reviewing text and updating content. Strong promotional, customer relations and problem-solving abilities.
Overview
5
5
years of professional experience
Work History
Marketing & Events Coordinator
Buresh Home Solutions
Clive, IA
06.2024 - Current
- Creates social media calendar, requiring scheduling of email blasts, social media posts, marketing campaigns and website updates.
- Set up trade show booth, organized materials and displays, ensured all components were present.
- Develops and implements marketing plans and strategies to boost company visibility.
- Drafted emails, newsletters, press releases, and blog posts.
- Created educational materials such as brochures, flyers, newsletters.
Marketing/PR Event & Content Specialist
Ex-Guard Industries
Des Moines, IA
01.2024 - 04.2024
- Worked with brand and performance marketing teams to conceptualize and write marketing materials that support lead generation and SEO.
- Coordinated and managed all tradeshow aspects, including transportation, logistics, lead generation, and post-event data analysis.
- Optimized website content for SEO purposes using keyword research tools.
- Developed and implemented a comprehensive public relations strategy to increase brand awareness.
- Drafted press releases that effectively communicated company news stories to target audiences.
Marketing Assistant
Buresh Home Solutions
Clive, IA
08.2023 - 12.2023
- Developed and maintained content and communications to drive marketing campaigns, activities and events.
- Updated web pages and social media profiles to reflect proactive strategies and engage customers.
- Developed and implemented email marketing campaigns to increase customer engagement.
- Wrote, edited, and published monthly newsletters.
Legislative Clerk
Iowa House of Representatives
Des Moines, IA
01.2020 - 05.2023
- Served as a liaison between the Representative and constituents of the Legislative District.
- Wrote and published articles, newsletters, press releases and speeches.
- Prepared briefing materials the Representative prior to committee meetings or floor sessions.
- Created summaries of pending legislation for use by the Representative during debates.
- Coordinated with lobbyists, constituents, government agencies, political organizations, and others on behalf of legislators.
Public Relations Intern
National Balloon Classic - Portfolio Piece
Indianola, IA
08.2022 - 04.2023
- Created engaging content for media releases, social media platforms and newsletters.
- Conducted market and public opinion research to determine potential for service's success.
- Maintained monthly calendars outlining opportunities and social media and PR initiatives.
- Developed promotional materials such as brochures, flyers, posters.
- Drafted letters, articles, newsletters, speeches, blog posts and other materials for internal and external use.
Education
Bachelor of Arts - Journalism
Drake University
Des Moines, IA12.2023
Skills
- Press Release Writing
- Social Media Marketing
- Content Strategy / Curation
- Ability to use Analytics and Conduct Research
- Digital Marketing
- Project Management
- Copywriting
Timeline
Marketing & Events Coordinator
Buresh Home Solutions
06.2024 - Current
Marketing/PR Event & Content Specialist
Ex-Guard Industries
01.2024 - 04.2024
Marketing Assistant
Buresh Home Solutions
08.2023 - 12.2023
Public Relations Intern
National Balloon Classic - Portfolio Piece
08.2022 - 04.2023
Legislative Clerk
Iowa House of Representatives
01.2020 - 05.2023
Bachelor of Arts - Journalism
Drake University