Alexandra Fouche
Brooklyn,NY
Summary
Experienced Sales & Design Specialist with a demonstrated history of working in corporate, retail and service industries. Equipped with strong problem-solving abilities, willingness to learn, and excellent communication skills. Poised to contribute to team success and achieve positive results. Ready to tackle new challenges and advance organizational objectives with dedication and enthusiasm.
Overview
11
11
years of professional experience
Work History
Director of E-Commerce & Pop-up Curation
Largeup
01.2019 - 03.2024
- Implemented data-driven decision-making, resulting in targeted marketing efforts and increased conversion rates.
- Identified trends, areas of opportunity, scale and potential improvements to drive ongoing business vision and optimization.
- Collaborated with internal stakeholders to develop cohesive branding across all digital channels.
- Assisted in planning, implementation and oversight of merch and visual for large events
- Led LargeUP pop-ups at prestigious events such as Art Basel, Rebel Salute in Jamaica, and Surf Lodge in Montauk.
- Managed accounts to retain existing relationships and grow share of business.
- Organized and detail-oriented with a strong work ethic.
- Increased sales revenue by effectively upselling and cross-selling retail products to customers.
- Maximized productivity by efficiently multitasking, handling appointments, walk-in clients, and retail sales simultaneously.
Birth and Postpartum Doula
Carriage House Birth + Mama Glow
01.2016 - 01.2020
- Provide comprehensive support to clients throughout pregnancy, childbirth, and postpartum phases.
- Serve as an advocate, liaison, and friend, ensuring a positive birthing experience.
- Create inclusive and safe spaces, supporting diverse family configurations.
- Offer educational and emotional guidance, empowering women during childbirth.
- Foster a nurturing environment by holding space and offering continuous support.
- Supported birthing persons in achieving their desired birth experience by creating a calm and nurturing environment.
- Maintained detailed records of client interactions and progress, allowing for seamless collaboration among the support team members and continuity of care.
- Facilitated successful transitions into parenthood by offering practical advice on newborn routines, sleep patterns, and developmental milestones.
Freelancer
Self Employed
01.2013 - 02.2014
- Managed multiple projects simultaneously while maintaining a high level of attention to detail and organization.
- Curated multiple pop-ups featuring vintage, food, and lifestyle themes.
- Enhanced client satisfaction by delivering high-quality work within deadlines.
- Assisted Hank Willis Thomas & The Wide Awakes clothing line development and office management.
- Collaborated with Lauryn Hill on product development, design, and pop-up curation.
Education
Midwifery Assistant - Midwifery
ISOM
Miami, FL01-2016
Bachelor of Arts - Cultural Anthropology + Social Justice
NYU
New York, NY07-2008
Skills
- Conversion optimization
- Order fulfillment
- Content strategy
- Online advertising
Timeline
Director of E-Commerce & Pop-up Curation
Largeup
01.2019 - 03.2024
Birth and Postpartum Doula
Carriage House Birth + Mama Glow
01.2016 - 01.2020
Freelancer
Self Employed
01.2013 - 02.2014
Midwifery Assistant - Midwifery
ISOM
Bachelor of Arts - Cultural Anthropology + Social Justice
NYU