Summary
Overview
Work History
Education
Skills
Projects
Languages
Timeline
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Zachary Glassmith

Zachary Glassmith

Los Angeles,CA

Summary

Accomplished marketing executive with 10+ years of experience in digital strategy development, brand management, and performance marketing. Leveraged emerging trends and technologies to enhance competitiveness and drive revenue growth. Experienced in leading cross-functional teams, optimizing marketing spend, and utilizing data-driven insights to refine strategies. Seeking a new and challenging growth-focused position to bring expertise and leadership.

Overview

11
11
years of professional experience

Work History

Director of E-Commerce and Marketing

Miraflora & Miraflora Wagyu
07.2021 - 07.2024
  • Led the company through a significant growth phase, increasing overall revenue by 25% while reducing costs by 15% in the first year
  • Sustained an average revenue growth of 8% month-over-month for over two years
  • Recruited and reorganized the team, particularly in sales and farm operations, and developed talent through personal coaching sessions
  • Oversaw the creation of a new company in partnership with an existing Wagyu beef company, resulting in a 250% increase in sales
  • Identified and secured retail outlets, achieving placement in two major national retail chains
  • Managed P&L, budgeting, and revenue forecasting, and reported monthly to the ownership group
  • Successfully navigated the business through acquisition by a new ownership group
  • Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
  • Evaluated website performance using analytics tools, making data-informed recommendations for improvement.
  • Achieved revenue growth by analyzing performance metrics and adjusting pricing strategies accordingly.
  • Collaborated with internal stakeholders to develop cohesive branding across all digital channels.

Senior Digital Marketing Manager

Lord Jones & Happy Dance
08.2019 - 07.2021
  • Instrumental as the first e-commerce-specific hire in driving direct-to-consumer sales for one of the largest and fastest-growing CBD brands in the country, which was later acquired for $300 million
  • Developed and implemented the company's first paid media strategy across multiple channels with a budget exceeding $250,000 per month, maintaining a positive ROAS
  • Created brand-specific audience segments for targeted advertising and participated in policy discussions with Meta and Google
  • Led the team that developed an integrated cloud checkout for multiple websites, enhancing user experience and operational efficiency
  • Launched the first-ever advertising campaign for a CBD brand driving traffic to a major retailer (Sephora)
  • Managed e-commerce P&L and reported sales to senior leadership pre- and post-acquisition
  • Managed relationships with external vendors and partners, ensuring alignment on project goals and expectations.
  • Championed innovative ideas that led to successful new product launches and expansions into untapped markets.
  • Implemented robust analytics frameworks to measure product success and drive data-driven decision making.

Senior Manager of Ecommerce and Wholesale

Apolis Global
11.2015 - 08.2019
  • Joined during a transitional phase and successfully redefined the growth marketing strategy, targeting new demographics and implementing robust testing to optimize messaging
  • Achieved an average annual growth of 35% in e-commerce and 40% in wholesale, with e-commerce revenue surpassing $2 million and wholesale revenue exceeding $3 million in the final year
  • Led cross-functional teams to achieve project milestones and deliver high-quality results.
  • Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
  • Improved team performance by providing comprehensive training and fostering a collaborative work environment.
  • Collaborated closely with peers from other departments to drive organizational success jointly as one cohesive unit.

Technology Integration Specialist

Fuller Graduate Schools
05.2013 - 11.2015
  • Led a special projects team to develop an open-source video capture and playback service, now in use across five campuses and saving the institution over $500,000 annually
  • The system, built on the Matterhorn open-source platform (now Opencast), integrated video playback, live audio and video monitoring, and a 'bug-in-ear' talkback system for live feedback
  • Led workshops on various technologies, fostering a culture of continuous learning among staff members.
  • Developed project plans for technology initiatives, outlining goals, timelines, resources needed, and potential risks.
  • Established clear communication channels between IT department and other business units to ensure alignment on priorities and objectives.

Education

Graduate Certificate - Data Science

Harvard University (Extension Campus)
Cambridge, MA
09.2021

Master of Business Administration - Business Development

Hope International University
Fullerton, CA
05.2013

Master of Arts - Intercultural Studies

Fuller Graduate School of Intercultural Studies
Pasadena, CA
12.2011

Bachelor of Arts - Humanities

Abilene Christian University
Abilene, TX
06.2010

Skills

  • Digital Strategy Development
  • Brand Management
  • Performance Marketing
  • Content Strategy
  • Data-Driven Insights
  • Team Leadership and Development
  • Cross-Functional Collaboration
  • Stakeholder Engagement
  • Conversion Optimization
  • Competitive Analysis
  • Order Fulfillment
  • Online Advertising

Projects

Transition to New Ownership, Miraflora & Miraflora Wagyu

Led the company through acquisition, focusing on demonstrating strong financial performance and consistent revenue growth. Cultivated a unique value proposition and competitive edge through a line of dynamic and functional beverages. Established solid operational processes with ample documentation and a skilled management team to ensure seamless integration post-acquisition. 

Integrated Cloud Checkout for Multiple Websites, Lord Jones & Happy Dance

At Lord Jones & Happy Dance, led the team that developed a first-of-its-kind integrated cloud checkout for multiple websites, enhancing user experience and operational efficiency. 

E-Commerce Growth Strategy, Apolis Global

 Changed product line completely and outlined new tactics and customer profile to be congruent with product offering. Defined and executed a growth marketing strategy that resulted in a 35% average annual growth in e-commerce and a 40% average annual growth in wholesale. 

Miraflora Wagyu Launch, Miraflora Wagyu 

Oversaw the creation of a new company in partnership with an existing Wagyu beef company, launched a new website, and doubled sales from the previous company in the first year.

Languages

English
Native or Bilingual
French
Limited Working

Timeline

Director of E-Commerce and Marketing

Miraflora & Miraflora Wagyu
07.2021 - 07.2024

Senior Digital Marketing Manager

Lord Jones & Happy Dance
08.2019 - 07.2021

Senior Manager of Ecommerce and Wholesale

Apolis Global
11.2015 - 08.2019

Technology Integration Specialist

Fuller Graduate Schools
05.2013 - 11.2015

Graduate Certificate - Data Science

Harvard University (Extension Campus)

Master of Business Administration - Business Development

Hope International University

Master of Arts - Intercultural Studies

Fuller Graduate School of Intercultural Studies

Bachelor of Arts - Humanities

Abilene Christian University

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Zachary Glassmith