Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Connie VanDiest

Connie VanDiest

Castle Rock,CO

Summary

Performance-oriented Sales Leader offering exceptional record of achievement over 20-year career. Tenacious Director with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.

Overview

16
16
years of professional experience
1
1
Certification

Work History

Director of Sales

Miraflora Naturals
Boulder, CO
01.2021 - Current
  • Exceeded sales targets, largest contributor to company growth 2 years consecutively.
  • Focused on building independent pet store relationships to launch Even Pet, pet treats.
  • Achieved enough local independent pet store accounts to have 2 distributors carry brand.
  • Planned and managed industry trade shows. Managed and set trade show budget yearly.
  • Engaged in product training, demonstrations and consumer awareness. Created brand recognition through events and charities.
  • Defined regional sales strategies, developing and revising annual and quarterly sales plans for review by owner leadership.
  • Built sales CRM (Salesforce) to target and track customer pipeline.
  • Built out range.me page for all products and manged our company range.me page.
  • Collaborated with founder and CEO to implement continuous improvements on product development.
  • Enhanced profitability by building distributor and broker relationships. Started locally and grew nationally.

Senior Regional Sales Manager

Boulder Botanical And Bioscience
06.2019 - 12.2020
  • Managed and developed white label and private label products with R&D team for customers. Customers include Austin and Kat pet treats, Spyder CBD sunscreen, Mary's Tails Tinctures, Mary's Tail Calm and Quiet chews.
  • Developed compelling presentation decks to gain approval for distributors and brokers.
  • Conducted product demonstrations and presentations to potential clients to capture more sales for our in house sku's.
  • Attended industry conferences and trade shows to stay up-to-date with market trends and customer needs.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.

Regional Sales Manager

Fresh Wave Natural Odor Removing Products.
12.2016 - 12.2018
  • Modeled strong negotiation skills to help team members close tough deals with lucrative clients.
  • Worked with Krisers Natural Pet and Chuck & Don's launching pet shampoo.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Generated detailed sales reports and forecasts to analyze performance and track progress.
  • Built relationships with customers and community to establish long-term business growth.

Chef/Company Owner

Sweet & Savory Catering
Vail/Denver, CO
07.2007 - 12.2016
  • Designed and developed a Catering business with private cliental for Events, Weddings, Corporate parties.
  • Met with clients to discuss menus and meal options for weddings and banquets.
  • Managed kitchen staff team and assigned tasks for various stages of food production and event serving.
  • Built and managed relationships with local vendors to obtain fresh, quality ingredients. Used as much farm to table ingredients as we could source.
  • Went to Integrative Nutrition school to learn all various client diets. Paleo, Gluten free, Raw, vegetarian and all vegans requests.

Education

Chef/Culinary Arts

Cook Street School of Culinary Arts
Denver, CO
06.2007

Art

Colorado Mountain College
Glenwood Springs, CO

Health Coach

Institute Of Integrative Nutrition
NYC, NY

Skills

  • Team Building and Leadership
  • Consultative and Relationship Selling
  • Strategic Account Development
  • Sales Leadership and Training
  • Customer Order Management
  • Trade show Events
  • Sales Strategy Development
  • Networking Events
  • Vendor Management
  • Channel Development
  • Client Relationship Management

Certification

Six Sigma Black Belt

Timeline

Director of Sales

Miraflora Naturals
01.2021 - Current

Senior Regional Sales Manager

Boulder Botanical And Bioscience
06.2019 - 12.2020

Regional Sales Manager

Fresh Wave Natural Odor Removing Products.
12.2016 - 12.2018

Chef/Company Owner

Sweet & Savory Catering
07.2007 - 12.2016

Chef/Culinary Arts

Cook Street School of Culinary Arts

Art

Colorado Mountain College

Health Coach

Institute Of Integrative Nutrition
Connie VanDiest