Alexandra Harris
# 103 Los Angeles, CA
Summary
A marketing professional with 5 years of career experience, specializing in consumer insights, skilled in market research and strategy ideation. Start-up and agency experience working with high-profile media brands (Universal, Amazon, Apple, Lionsgate, etc).
Overview
6
6
years of professional experience
Work History
Marketing Researcher
Fanthropology
05.2021 - 06.2024
- Utilize qualitative and quantitative market research methods to write detailed reports on industry trends, audience behaviors, and demographic analyses as they relate to a variety of IPs and upcoming film/television studio projects
- Project lead for major IP marketing research and development projects, collaborating across internal departments and managing day-to-day client relationships
- Ideate successful strategy for major marketing campaigns, resulting in award-winning success
- Operate and analyze multiple social listening and statistical databases
Curator
VNYL
12.2018 - 04.2020
- Manage B2B sales accounts, handling bulk orders of up to 1,000 vinyl records, liaising with label representatives, and building long-term relationships.
- Analyze user preferences and curate up to 200 orders a week with select vinyl records based on individual taste profiles
- Identify, select, and buy new records of various genres to be added to our catalog
- Manage and oversee the process of album pressing projects
- Compose marketing emails to customers, contributing to sales and customer retention
Contributing Writer
CULTR & Noiseprn
10.2018 - 01.2022
- Write compelling news stories, features, spotlights, and music reviews centered around the electronic music space
- Edit, proofread, and fact-check content for accuracy
- Conduct research to stay consistently up-to-date on industry trends
Education
Bachelor of Arts - Music Industry Studies
California State University, Northridge
05-2018
Skills
- Social Listening
- Copywriting
- Social Media Strategy
- Presentation Competency
- Team Leadership
- Communication
- Critical Thinking
Timeline
Marketing Researcher
Fanthropology
05.2021 - 06.2024
Curator
VNYL
12.2018 - 04.2020
Contributing Writer
CULTR & Noiseprn
10.2018 - 01.2022
Bachelor of Arts - Music Industry Studies
California State University, Northridge
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