Lexie Hoffpauir
Van Alstyne
Summary
Dynamic Communications Manager with a proven track record in culture building, executive collaboration, and strategic messaging. Skilled in developing impactful communication strategies that foster engagement and alignment across diverse teams, internally and externally. Adept at navigating and priortizing high-level initiatives and translating complex goals into clear, motivating narratives that drive organizational culture and performance.
Overview
8
8
years of professional experience
Work History
Internal Communications Manager
Berkadia
11.2022 - Current
- Developed strategic communications campaigns to amplify employer brand and support the needs, objectives, and challenges of the business.
- Lead collaborative relationships with key internal and external stakeholders.
- Project managed multiple ongoing initiatives and worked cross-functionally to ensure effective prioritization.
- Quadrupled funds raised YoY through thoughtful communications strategy.
Marketing Manager
Votiro
07.2021 - 11.2022
- Manages external marketing communications to include; social media, email, newsletter, blogs, and beyond
- Oversees all internal communications and enables cross-functional team members by maintaining best-in-class marketing materials
- Executes marketing events through all lifecycle stages
- Manages team-building activities, both in-person and virtual, to enhance working relationships
Marketing Coordinator
Digital Shadows Inc.
05.2020 - 07.2021
- Coordinates with internal stakeholders, agency partners, and vendors to guarantee on-time, cost-effective delivery of all marketing materials
- Supports business objectives by overseeing marketing materials, executing demand-gen events, and creating and managing content
Senior Marketing Coordinator
Lyft
09.2016 - 04.2020
- Preserves brand integrity by monitoring the consistency and quality of marketing content
- Directs and coordinates marketing events
- Manages local social impact initiatives in the SE
Education
Master of Arts - Communication & Leadership
Gonzaga University
Spokane, WA07-2025
Bachelor of Arts - Theatre
Eastern Washington University
Cheney, WA2013
Skills
- Time management and attention to detail
- Strategic insight and analysis
- Executive and business ghostwriting
- Servant leadership and relationship building
- Collaboration and flexibility
- Cultural sensitivity
- PoliteMail, SFDC, Marketo, Uberflip, HubSpot, WP, etc
- Hootsuite, Canva, PremierePro, etc
Timeline
Internal Communications Manager
Berkadia
11.2022 - Current
Marketing Manager
Votiro
07.2021 - 11.2022
Marketing Coordinator
Digital Shadows Inc.
05.2020 - 07.2021
Senior Marketing Coordinator
Lyft
09.2016 - 04.2020
Master of Arts - Communication & Leadership
Gonzaga University
Bachelor of Arts - Theatre
Eastern Washington University
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