Alexandra Llodra
Charlotte,NC
Overview
8
8
years of professional experience
Work History
Sales Activation Manager
GALLO
07.2024 - Current
- Established the new SAM role for the MEGA East region, partnered with Managing Directors to define role scope, and demonstrated change leadership and influence, helping teams adopt new tools and ways of working to improve efficiency.
- Developed strong relations with management across 15 distributors in 8 states and led communications through Monthly Business Reviews, goal model updates, Market Visit Memos, scorecard overview presentations & analysis, and annual planning meetings.
- Gained knowledge of diverse markets by attending surveys with leadership, working in field with distributor teams, supporting events, product launches & blitzes, and constant communication and collaboration with Gallo BDMs & Directors.
- Designed and implemented a new 2026 Annual Planning meeting process, introducing distributor pre-work and discussion prompts to drive more strategic, productive conversations; this new approach was also adopted by the MEGA West region.
Market Development Manager
GALLO
02.2023 - 07.2024
- Managed Retail & On Premise for the full Gallo portfolio within 4 selling divisions of RNDC, fostered strong relationships with RNDC leadership as well as local Chain/Independent/On Premise buyers and developed programming to drive results, including becoming the 1st MEGA state to sell 1M Gallo cases (2023) and organizing KY’s first California incentive trip in 12 years (2024).
- Planned, executed & led 4 impactful Horse Soldier activation weeks which resulted in over 600 cases in market, 50+ Retail/On Premise activations, TV, radio & podcast coverage & countless meetings with influential parties – Fred Minnick Bourbon Journalist, National Kroger buyer, and Kentucky Kroger buyer (secured all 3 SKU authorizations in KY 1 yr before national auth.).
- Implemented monthly One Sheets customized for each division that was utilized by Senior Leadership down to Sales Reps and created a “Shelf Care” program to get the Independent Retail division back to the basics of Gallo standards. The program resulted in a 9.5% increase on Rising Brand PODs and 570 pots of standardized shelf sets submitted to begin building the muscle of activity-based selling in preparation of the national AXIS rollout.
- Managed 2023/2024 Local Media Marketing plans, sponsorships & spending and executed over 75 Retail/On Premise activations.
District Sales Manager
Johnson Brothers
01.2021 - 02.2023
- Onboarded and trained 10 new sales consultants in both Publix Vertical and Independent Market routes, lead 7 veteran reps with tenures ranging from 15-30 years, and served as a DM for 3 separate teams (20 reps) through multiple restructurings.
- Grew 2022 district revenue 14% over 2021, won the national Barefoot display contest for 1,000+ cases at MacDill Air Force Base, executed 8 successful surveys in competitive South Tampa, and won 16 Rocket Brand displays of the week in 2022.
Sales Consultant
Johnson Brothers
05.2019 - 01.2021
- Grew route revenue 21% in first year and amended previously negative account relations, making JB the preferred distributor to do business with, and ranked #2 Top Sales Consultant for 2019 and #3 in 2020 based on revenue growth & goal execution.
- Gained 53 cold box facings in first 3 months opened 12 new accounts in first 6 months, and won 4 OND display contests.
Sales Leadership Development Program Intern
GALLO
05.2018 - 07.2018
- Gained diverse experience by working with Distributor & Gallo personnel at all levels in both Retail & On Premise channels.
- Successfully sold the most Barefoot cases during the intern competition in Hy-Vee grocery stores in Des Moines, Iowa and executed tastings and event activations for Barefoot Spritzers at the annual Pride Fest in Augusta, Georgia.
Education
Master of Science - Marketing
University of Florida
05-2019
Master's Degree - International Business
University of Florida
05-2019
HONORS & CERTIFICATIONS
· GALLO’S “TOP TALENT” – 1 of 10 in the U.S. invited to present to the Gallo ELT on Social Media strategy/impact. April 2024
o Instagram Handle: kentibuyyouadrink
· WSET II – Pass with Merit July 2022
Timeline
Sales Activation Manager
GALLO
07.2024 - Current
Market Development Manager
GALLO
02.2023 - 07.2024
District Sales Manager
Johnson Brothers
01.2021 - 02.2023
Sales Consultant
Johnson Brothers
05.2019 - 01.2021
Sales Leadership Development Program Intern
GALLO
05.2018 - 07.2018
Master of Science - Marketing
University of Florida
Master's Degree - International Business
University of Florida