Alexandra Madalina Velicu
Ilfov
Overview
12
12
years of professional experience
Work History
Merchandise and Event manager
Soft Sphere LTD
10.2023 - Current
- Manage and propose budgets for each event and trip the Client;
- Liaise with vendors, exhibitors, and stakeholders during the event planning process to ensure everything is in order if needed;
- Ensure to get the best rates for everything the Client purchases;
- Manage the relationship with the Conference the Client is attending;
- Create and maintain an event schedule for each brand we work with;
- Manage all the requests for graphic, branding and swag creation for each event;
- Ensure that the Client is getting the maximum exposure possible at each event;
- Manage Merch, creation, production and distribution;
- Upkeep Merch Storage;
- Manage all events on and off site: set-up, tear down, and follow-up processes;
- Learn about each client in order to be able to represent them at the event;
- Create reports for each event, with the purpose of improving the Client’s presence in each one of them;
- Assess an event’s overall success and submit findings.
SEO Specialist
LACEDO COM SRL
Bucharest
08.2015 - 07.2023
- Implement strategies like link building and social media to improve website authority
- Address technical issues on the website that impact search engine rankings
- Analyze website traffic, user behavior, and search engine rankings to track SEO performance
- Develop and execute a content strategy that aligns with SEO goals
- Track SEO performance, identify areas for improvement, and report on results
- Keep up with the latest search engine algorithms, trends, and best practices
- Enhanced website rankings by implementing effective on-page and off-page SEO strategies.
- Spearheaded ongoing competitor analysis efforts to reveal new opportunities for growth and differentiation in the crowded marketplace.
Front Desk Representative
Hotel Scala Boutique
Bucharest
01.2015 - 07.2015
- Greeted visitors and customers upon arrival, offered assistance, and answered questions to build rapport and retention.
- Resolved customer complaints and concerns, resulting in improved customer retention and loyalty.
- Training new team members
- Played a key role in upholding hotel brand standards by consistently providing top-notch service at the front desk area.
- Administrative tasks
- Managed phone lines effectively, reducing hold times and directing calls appropriately for improved communication across departments.
- Enhanced guest satisfaction by efficiently managing check-ins and check-outs at the front desk.
- Developed strong rapport with guests through friendly interactions and genuine interest in their well-being during their stay.
- Utilized property management software effectively to manage reservations accurately and streamline operations at the front desk.
Waitress
Hotel Scala Boutique
Bucharest
08.2013 - 12.2014
- Handled high-pressure situations with composure, maintaining excellent service standards even during busy shifts.
- Exhibited strong multitasking abilities, balancing multiple tables and orders while delivering prompt service.
- Maintained clean and welcoming dining environment, ensuring a positive guest experience.
- Used cash registers and credit card machines to cash out customers.
- Supported teamwork atmosphere among staff members through clear communication and collaboration during shifts.
Education
Certificate of participation - Public Speaking
Extreme Training
Bucharest, Romania02.2021
Diploma - Media Strategy & Planning
IAA School of Marketing And Communication
Bucharest, Romania11.2020
Graduation diploma - Administration and efficiency of Google Ads
SEOmark.ro
Bucharest, Romania06.2019
Certificate of graduation - Project Manager specialization
Extreme Training
Bucharest, Romania06.2019
SEO course graduation certificate -
Rezistenta Online
Bucharest, Romania05.2019
Social media course graduation certificate -
Rezistenta Online
Bucharest, Romania04.2019
Certificate of graduation - Manager occupation specialization
Extreme Training
Bucharest, Romania04.2019
Certificate of participation - Negotiation techniques
Extreme Training
Bucharest, Romania03.2019
Bachelor's degree -
University of Bucharest, Faculty of Administration And Business, Marketing
Bucharest, Romania06.2017
High school diploma -
"Costin C. Kiritescu" Economic College, Tourism And Food
Bucharest, Romania06.2014
Skills
- - good communication skills acquired following theater courses
- - management skills
- - a good knowledge of the administration of online platforms
- - organizations skills acquired following courses and manager experience
- - team worker
- - photography and video maker/edit skills
- - public speaking
- - driver license
- - working under pressure
- - motivational speaker
LANGUAGES
Romanian - native
English - fluent
Timeline
Merchandise and Event manager
Soft Sphere LTD
10.2023 - Current
SEO Specialist
LACEDO COM SRL
08.2015 - 07.2023
Front Desk Representative
Hotel Scala Boutique
01.2015 - 07.2015
Waitress
Hotel Scala Boutique
08.2013 - 12.2014
Certificate of participation - Public Speaking
Extreme Training
Diploma - Media Strategy & Planning
IAA School of Marketing And Communication
Graduation diploma - Administration and efficiency of Google Ads
SEOmark.ro
Certificate of graduation - Project Manager specialization
Extreme Training
SEO course graduation certificate -
Rezistenta Online
Social media course graduation certificate -
Rezistenta Online
Certificate of graduation - Manager occupation specialization
Extreme Training
Certificate of participation - Negotiation techniques
Extreme Training
Bachelor's degree -
University of Bucharest, Faculty of Administration And Business, Marketing
High school diploma -
"Costin C. Kiritescu" Economic College, Tourism And Food