Alexandra Nichole Bronson
Houston,TX
Summary
Creative social media marketing and retail professional with 8+ years of experience building brand presence, producing trend-driven content, supporting customers, and driving engagement across fashion and lifestyle retail channels. Skilled in content planning, visual storytelling, social analytics, email marketing, clienteling, and in-store merchandising.
Overview
11
11
years of professional experience
Work History
Social Media Marketing Manager / Retail Associate
CHLOE DAO
02.2017 - Current
- Manage social media presence and marketing campaigns across Facebook, Instagram, and TikTok, aligning content with brand identity, audience engagement, and product launches
- Create, film, photograph, edit, schedule, and publish short-form and long-form content for promotions, new designs, and seasonal collections
- Plan visually compelling campaigns that support online sales, website traffic, in-store visits, and customer engagement
- Create and maintain a content calendar across all platforms to coincide with new product launches and brand updates
- Write compelling on-brand copy for social media captions, weekly newsletters and paid advertising campaigns
- Analyze weekly performance using social media insights, Klaviyo, BayEngage, and Google Analytics to identify growth opportunities and campaign goals
- Support more than 10,000 customers through text, email, social media, appointments, styling, and store events
- Collaborate with designers, stylists, photographers, models, and small businesses on cross-promotional content opportunities
- Manage seasonal interns giving them projects to help them learn and help create content for the brand
- Research emerging social media trends and competitor campaigns, translating insights into data driven content strategies to increase reach and engagement
Key Holder
G-Star
12.2015 - 10.2016
- Achieved top sales in a high-traffic retail environment by building and maintaining a strong clientele through calls, texts, and appointments
- Created and promoted social media content, coordinated VIP client appointments, and refreshed store displays and layouts monthly
Assistant Manager
Free People
05.2015 - 12.2015
- Co-managed a seven-person sales team, trained associates on sales and customer service, calculated payroll, and maintained store displays and stockroom organization
Education
B.A. - Public Relations, Marketing
University of Houston
05-2017
Skills
- Brand storytelling
- Short-form video
- Customer engagement
- Social analytics
- Retail sales
- Visual merchandising
- Campaign execution
- Event support
- Marketing & Content: Social media strategy, content calendars, copywriting, newsletters, paid ads, campaign planning, influencer/small business collaborations
- Tools: Microsoft Office Suite, Photoshop, Canva, CapCut, Lightroom, Klaviyo, BayEngage, Google Analytics
- Retail: Clienteling, customer support, styling, visual merchandising, events, sales leadership
Timeline
Social Media Marketing Manager / Retail Associate
CHLOE DAO
02.2017 - Current
Key Holder
G-Star
12.2015 - 10.2016
Assistant Manager
Free People
05.2015 - 12.2015
B.A. - Public Relations, Marketing
University of Houston