Alexandra O'Brien-Smith
Little Falls,NJ
Summary
Social Media Manager with agency experience managing multiple client accounts and executing end-to-end social strategies. Detail-oriented with strong communication and project management skills, able to handle multiple priorities efficiently in fast-paced environments. Known for a proactive approach to problem-solving, optimizing workflows, and supporting team and client objectives through creative, performance-driven content.
Overview
6
6
years of professional experience
Work History
Social Media Manager
FourWebGroup
09.2025 - Current
- Manage and maintain social media presence for 10+ client accounts across Instagram, TikTok, and Facebook, scheduling, and monitoring content to meet monthly deliverables.
- Primary point of contact for clients, leading meetings, addressing questions, and ensuring clear communication and alignment.
- Analyze performance metrics to refine strategy and drive account growth.
- Execute end-to-end content strategies including ideation, scripting trend-based concepts, and direct photo and video shoots both on-site and in-studio.
- Edit high-quality short-form video and professionally retouched photo content optimized for engagement, platform performance, and brand consistency.
Social Media Manager & Bookseller
Watchung Booksellers
10.2023 - 09.2025
- Edited, filmed, and wrote copy for engaging social media content promoting books, authors, and literary events, strengthening the bookstore’s online presence.
- Created graphics and videos to build and maintain a consistent brand voice and cohesive visual aesthetic across platforms.
- Increased community engagement and in-store traffic by promoting events, new releases, staff picks, and author signings.
Social Media Marketing Intern
Chefman & Chef iQ
01.2025 - 04.2025
- Filmed, edited, and copywrote for platform-specific content across Instagram, TikTok, Facebook, and YouTube to drive brand awareness and audience engagement.
- Maintained a consistent posting schedule, refining content for reach, engagement, and platform-specific trends.
- Tracked performance metrics, analyzed audience behavior, monitored competitors to inform content strategy.
Founder
JadeCreations
08.2019 - 11.2021
- Launched a self-made clothing brand and sold over $20k of product over 2 years.
- Grew a social media following by 50k followers in a year and a half.
Education
Bachelor of Arts - Social Media & Public Relations
Montclair State University
Montclair, NJ05.2025
Skills
- Detail oriented and quality-minded
- Professional, composed, organized, efficient and able to work independently
- Strong vocal and written communication skills
- Tools & Platforms: Microsoft 365, Zoom, Frameio, Adobe Creative Suite, CapCut, Canva, Sprout, Hootsuite, Plot, and Iconosquare
Timeline
Social Media Manager
FourWebGroup
09.2025 - Current
Social Media Marketing Intern
Chefman & Chef iQ
01.2025 - 04.2025
Social Media Manager & Bookseller
Watchung Booksellers
10.2023 - 09.2025
Founder
JadeCreations
08.2019 - 11.2021
Bachelor of Arts - Social Media & Public Relations
Montclair State University