Alexandra Goin
Midlothian,VA
Summary
Detail-oriented Content Creator with extensive knowledge of Adobe software suite and digital marketing. Committed to unique and aesthetically pleasing content with a talent for adapting to changing markets. An Innovative Content Creator with more than 5 years of familiarity in brainstorming designs and providing stunning creations to meet budgetary requirements. Adept at writing quickly and incorporating editor feedback.
Overview
5
5
years of professional experience
Work History
Multimedia Assistant
Goin Design
Richmond, VA
03.2020 - Current
- Optimized and re-cut image and video files by identifying clips, and editing video.
- Managed digital archives to maintain organized file management system of images and video clips.
- Applied well-honed skills in Adobe Premiere to create graphics and edit video to meet project specifications.
- Prepared and designed flyers, illustrations, brochures and photographic work using Adobe Illustrator.
- Translated video, graphics and audio animation into distributable formats through Adobe Animate.
- Created engaging and eye-catching graphics that were used in online ads and in social media campaigns.
- Helped to build YouTube presence from under 100 subscribers to over 1000 in a year.
Marketing Coordinator
Alexandra Media
Richmond, VA
01.2019 - 02.2020
- Boosted brand awareness with target customer demographics with social, print and email campaigns. Applied current editing and photography tools to tell great stories.
- Developed original content and products to support YouTube Channel of over 50,000 subscribers.
- Wrote content for and uploaded over 127 videos to YouTube.
- Planned, implemented, and monitored social media and marketing strategy for Richmond Moms Blog.
- Studied market to determine optimal pricing of goods and services and to capitalize on emerging opportunities.
- Created and monitored promotional approaches to increase sales and profit levels.
Graphic Designer I
Fast Signs
Richmond, VA
05.2018 - 01.2019
- Created digital image files for use in digital and traditional printing methods.
- Developed creative design for print materials, brochures, banners and signs.
- Examined job orders to determine quantity, stock specifications, colors and special printing instructions.
- Met daily with customers to present mockups and collect information for adjustments.
Public Relations Intern
Reach Read INC
Norfolk, VA
08.2017 - 04.2018
- Prepared social media posts and videos with eye for viral content strategies.
- Developed original content for blog posts and website articles.
- Helped plan and execute events with sole mission of promoting literacy for children throughout Coastal Virginia.
Marketing & Design Intern
Barter Authority
Norfolk, VA
01.2017 - 05.2017
- Identified appropriate marketing channels and target customers for campaigns.
- Developed campaigns and specific marketing strategies for clients.
- Ran all social media functions
- Managed interns, handled client interactions
- Wrote engaging and successful marketing, advertising and website copy.
Education
B.A. - Communications, Public relations, Graphic Design
Old Dominion University
Norfolk, VA06.2019
Skills
- Public Entertainment / Live Broadcast Direction
- Shot and Scene Planning
- Stories Editing
- Music and Sound Editing Software
- Task Delegation
- Verbal and Written Communication
- Education Programming
- Production Details Brainstorming
- Graphics and Photo Imaging Software
Timeline
Multimedia Assistant
Goin Design
03.2020 - Current
Marketing Coordinator
Alexandra Media
01.2019 - 02.2020
Graphic Designer I
Fast Signs
05.2018 - 01.2019
Public Relations Intern
Reach Read INC
08.2017 - 04.2018
Marketing & Design Intern
Barter Authority
01.2017 - 05.2017
B.A. - Communications, Public relations, Graphic Design
Old Dominion University