ALEXANDRIA AUTREY
South Jordan
Summary
Cannabis operations and business leader with over seven years of experience in wholesale cannabis operations, strategic planning, and business development. Proven track record in enhancing operational performance through data analysis, inventory planning, and process improvement. Recognized for fostering strong relationships within the cannabis industry and translating complex data into actionable insights. Expertise in managing compliance-focused operations while aligning with organizational objectives.
Overview
11
11
years of professional experience
Work History
Director of Sales, Operations & Marketing
High Society LLC
07.2022 - Current
- Lead operational initiatives supporting wholesale cannabis distribution across licensed dispensaries in Utah and New Mexico.
- Develop and maintain strategic relationships with licensed dispensaries, processors, manufacturing partners, and business stakeholders.
- Coordinate product launches, inventory planning, order fulfillment, invoicing, and wholesale distribution activities.
- Manage LeafLink ordering, customer account management, inventory reconciliation, and operational reporting.
- Prepare executive sales reports, inventory summaries, forecasting reports, and operational performance dashboards.
- Analyze sales trends, inventory movement, customer purchasing patterns, and business KPIs to identify growth opportunities and improve operational efficiency.
- Develop operational procedures and standardized reporting processes that improve consistency, accountability, and workflow efficiency.
- Collaborate with executive leadership on strategic planning, product expansion, operational priorities, and business development initiatives.
- Coordinate communication between manufacturing partners, sales teams, and dispensary customers to ensure successful product launches and ongoing operations.
- Monitor operational performance and provide recommendations for process improvements based on sales data and business analytics.
- Resolve customer issues while maintaining strong professional relationships throughout the regulated cannabis industry.
- Represent the company during meetings with dispensary buyers, partners, and cannabis industry stakeholders.
Digital Marketing Manager
SixFifty
03.2022 - 06.2022
- Managed multiple cross-functional projects while collaborating with leadership, design teams, and product managers.
- Developed KPI reports and performance dashboards that supported executive decision-making.
- Analyzed campaign performance and operational metrics to improve organizational effectiveness.
- Created reporting processes and documentation that improved project visibility and accountability.
- Collaborated across departments to ensure strategic initiatives remained aligned with business objectives.
Marketing Content Manager
SixFifty
07.2021 - 03.2022
- Developed strategic content initiatives supporting organizational growth.
- Conducted research and performance analysis to improve digital strategy and customer engagement.
- Collaborated with legal professionals and internal stakeholders to develop compliant educational content.
- Produced reporting and analytics that informed executive planning and marketing strategy.
Digital Marketing Specialist
Veracity Insurance Solutions
01.2020 - 06.2021
- Managed reporting, analytics, and performance measurement across multiple business initiatives.
- Prepared executive reports using business intelligence and campaign performance data.
- Partnered with sales, creative, and product teams to improve operational performance.
- Developed data-driven recommendations that improved efficiency and customer engagement.
Marketing Communications Specialist
Veracity Insurance Solutions
07.2019 - 01.2020
- Created strategic communications supporting organizational initiatives.
- Conducted market research and competitive analysis.
- Collaborated across departments to improve project execution and operational outcomes.
- Maintained documentation supporting marketing and communication objectives.
Marketing Consultant
Reagan Outdoor Advertising
10.2016 - 08.2019
- Managed a portfolio of local, regional, and national business accounts.
- Developed strategic marketing plans based on market analysis and client objectives.
- Negotiated contracts and maintained long-term customer relationships.
- Presented recommendations and performance updates to business leaders.
- Analyzed market conditions to identify opportunities for client growth.
Social Media Director
Championship Bull Riding
03.2016 - 08.2016
- Managed digital communications for nationally televised sporting events.
- Coordinated promotional campaigns with internal leadership and external partners.
- Supported strategic sponsorship and partnership initiatives.
Lead Content Writer
Glaming.com
02.2015 - 03.2016
- Managed editorial planning and content development.
- Coordinated contributor schedules and publishing calendars.
- Analyzed website performance and user engagement metrics.
- Supported business growth through content strategy.
Education
Bachelor of Science - Marketing & Communications
University of Utah
Salt Lake City, UT01-2015
Skills
- Medical cannabis operations
- Program management
- Operational leadership
- Strategic planning
- Process improvement
- Standard operating procedures (SOPs)
- Data analysis and KPI reporting
- Executive reporting
- Inventory management
- Sales forecasting
- Business operations
- Stakeholder engagement
- Project coordination
- Cross-functional leadership
- Salesforce CRM
- LeafLink and BioTrack
- Microsoft Excel and Google Workspace
- Mondaycom project management
- Relationship management
- Problem solving
- Continuous improvement strategies
- HubSpot CRM and Google Analytics integration
- CRM systems expertise
- Business reporting and data analysis
- Inventory reporting and executive dashboards
- Operational forecasting
Timeline
Director of Sales, Operations & Marketing
High Society LLC
07.2022 - Current
Digital Marketing Manager
SixFifty
03.2022 - 06.2022
Marketing Content Manager
SixFifty
07.2021 - 03.2022
Digital Marketing Specialist
Veracity Insurance Solutions
01.2020 - 06.2021
Marketing Communications Specialist
Veracity Insurance Solutions
07.2019 - 01.2020
Marketing Consultant
Reagan Outdoor Advertising
10.2016 - 08.2019
Social Media Director
Championship Bull Riding
03.2016 - 08.2016
Lead Content Writer
Glaming.com
02.2015 - 03.2016
Bachelor of Science - Marketing & Communications
University of Utah