Alexandru Petrut
New York,NY
Summary
Seasoned talent and brand partnerships leader with nearly 15 years of experience building and scaling high-impact programs across sports and entertainment. Proven track record managing elite athletes, influencers, and A-list celebrities, while delivering measurable ROI for global brands, including Unilever, Pernod Ricard, and Jaguar Land Rover. Skilled in contract negotiation, campaign integration, and cross-platform activations, with additional expertise in advising brands on creative strategy and ambassador programs. Fully immersed in trading and financial markets, uniquely combining deep industry relationships with an authentic understanding of retail trading audiences, positioning me to drive Topstep’s talent and partnership strategy to new heights.
Overview
12
12
years of professional experience
Work History
VP, Athlete Marketing
Range Sports
New York, NY
09.2023 - Current
- Architect and lead the athlete marketing and partnership strategy for sports, overseeing brand integrations, sponsorships, and talent activations.
- Negotiate and secure high-level deals for elite athletes, driving revenue growth, and strengthening long-term brand relationships.
- Develop and execute multi-channel campaigns, aligning talent with major brands across social and digital.
- Develop and manage talent brand positioning, content strategy, and ambassador pipelines that expand reach across sports, entertainment and emerging verticals.
VP, Talent and Advisory
Stoked Management Group
New York, NY
01.2021 - 09.2023
- Co-led athlete and brand partnership strategy, securing and negotiating high-value deals across sports, lifestyle, and entertainment.
- Scaled the agency’s athlete division, overseeing athlete recruitment, brand alignment, long-term career development, and managing talent partnerships.
- Advised NOBULL on brand strategy, creative direction, and talent procurement, helping to shape partnerships and campaigns that expanded market presence and reinforced brand positioning.
Manager, Talent and Influencer
United Entertainment Group
New York, NY
04.2019 - 12.2020
- Strategically identified, secured, and managed talent, influencers, and athletes on behalf of global clients, including Unilever and Pernod Ricard, aligning talent activations with campaign objectives.
- Negotiated and executed talent agreements, ensuring favorable terms, brand compliance, and measurable ROI that consistently exceeded client expectations.
- Oversaw end-to-end campaign management, talent vetting, contracting, activation, and performance measurement for global campaigns.
- Built strong relationships with talent, agents, and brand partners, serving as the primary liaison to deliver seamless collaborations, and maximize campaign impact.
Sports Endorsements
Creative Artists Agency
New York, NY
02.2016 - 04.2019
- Supported the management of athlete endorsement deals, conducting research, preparing proposals, and coordinating contract negotiations with major brands.
- Assisted in executing integrated marketing campaigns, collaborating with cross-functional teams to ensure alignment between talent, brand objectives, and sponsorship deliverables.
Digital Talent
Creative Artists Agency
Los Angeles, CA
08.2014 - 02.2016
- Supported the recruitment and management of influencer talent, helping to identify high-potential digital creators for brand collaborations and campaigns.
- Assisted in executing digital activations and social media campaigns across YouTube, Facebook, Instagram, and Twitter.
Global Branded Endorsements
ICM Partners
Los Angeles, CA
10.2013 - 08.2014
- Supported the management of A-list celebrity talent on global branded campaigns, coordinating endorsements, appearances, and promotional activations.
- Managed key client accounts, including Jaguar Land Rover, overseeing campaign strategy, execution, and cross-functional collaboration to deliver high-impact brand integrations.
Education
Bachelor of Arts - Communication And Media, Public Relations
Washington State University
Pullman, Washington01-2011
Skills
- Celebrity and Talent management and recruitment
- Brand partnerships and sponsorship strategy
- Contract negotiation and deal structuring
- Influencer and affiliate program development
- Multi-platform campaign integration
- Brand advisory and creative strategy
- ROI measurement and performance analytics
- Retail trading and financial market knowledge
Timeline
VP, Athlete Marketing
Range Sports
09.2023 - Current
VP, Talent and Advisory
Stoked Management Group
01.2021 - 09.2023
Manager, Talent and Influencer
United Entertainment Group
04.2019 - 12.2020
Sports Endorsements
Creative Artists Agency
02.2016 - 04.2019
Digital Talent
Creative Artists Agency
08.2014 - 02.2016
Global Branded Endorsements
ICM Partners
10.2013 - 08.2014
Bachelor of Arts - Communication And Media, Public Relations
Washington State University
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