Summary
Overview
Work History
Education
Skills
Accomplishments
Awards
LANGUAGE
Honors & Awards
Timeline
Generic
LILIANA PADILLA

LILIANA PADILLA

Monterrey,México

Summary

High Performance Marketing & Organizational Development Leader with 20+ years of experience driving results in global Insurance, Retail, and Manufacturing industries.

Overview

24
24
years of professional experience

Work History

VP Marketing, Latin America

Chubb
09.2020 - Current
  • Develop and Execute Marketing Strategies: Create comprehensive marketing strategies to enhance brand awareness and drive business objectives across various channels.
  • Branding and Advertising: Manage 360 branding and advertising campaigns, collaborate with regional marketing teams to ensure consistency and compliance with brand guidelines, analyze market trends to optimize campaign effectiveness.
  • Sponsorships and Events: Identify, evaluate, and implement sponsorship opportunities aligned with organizational objectives, develop and coordinate event strategies, including logistics, guest management, and post-event evaluations.
  • Commercial Marketing: Foster relationships with agents, brokers, major accounts and business partners through targeted campaigns and training initiatives. Provide business partners with tools and resources to support their business goals and growth.

International Agents Learning & Development Director

Chubb
04.2019 - 09.2020
  • Agent’s Talent Development: Design and Implement Learning solutions for +19,000 agents in 15 countries.
  • Employee Talent Management: Responsible for the design and implementation of the Learning Strategy for +8000 employees in 15 countries; Deploy the Strategic Talent Review Process to support the growth in Agents Channel (Succession Planning, Individual Development Plans, Talent Meetings Reviews, etc.).
  • Incentive & Recognition: Events Planning for Agents and employees to reward performance.

Talent Development Director (Employees & Agents)

Chubb
09.2017 - 03.2019
  • Employee Talent Management: Design and implement the Training Strategy for Chubb Mexico’s employees (+80,000 training hour per year) and provide training solutions for Latin America as well; Deploy the Strategic Talent Review Process to support Chubb’s expansion (Succession Planning, Individual Development Plans, Talent Meetings Reviews, etc.); Lead the Performance Management process.
  • Culture & Engagement: Led Engagement Surveys (Surveys & Action Plans follow up); Design and Implement Integration Events (Executive Annual Meeting for Mexico, Latam and COG in national and international locations); Develop Values and Culture campaigns.
  • Agents Development: Design and implement Learning Strategy for 3,500 independent agents in Mexico (+30,000 training hours and 7,991 training participations); Fortify communication with agents (CDAC’s digital magazine design and distribution).

Training & Development Manager (Employees)

Chubb
04.2013 - 04.2017

Organizational Development Manager

Lowe’s Company
06.2009 - 03.2013
  • Developed and implemented communication strategy (magazine, town halls, boards). Led culture and engagement initiatives, including values campaigns, surveys, and corporate events. Managed training strategy and performance process to support Mexico’s expansion, including succession planning and development programs for corporate and store teams.

Communication & Organizational Development

Johnson Controls - Automotive
01.2009 - 06.2009
  • Led internal communications, corporate branding, and employee engagement initiatives. Oversaw culture campaigns, major corporate events, and CSR programs. Managed talent processes across the Americas, including succession planning, recruitment for leadership roles, and training strategies for staff and union workers.

Internal Communications and E-learning Training Mgr.

Johnson Controls
06.2003 - 12.2006

Web Producer

Microsoft - Technology
07.2002 - 06.2003

Chief Editor

Editora del Hogar - Media
03.2002 - 08.2002

Public Relations

Casso Asesores – Marketing Consultant
12.2001 - 03.2002

Education

International Marketing

University of Hull
01.2000

Disruptive Strategy

Harvard Business School
01.2021

Certified Coach - undefined

Hay Group
01.2016

Executive HR Management

Universidad de Monterrey
01.2007

Management Skills Development

ICAMI
01.2006

Green Belt - Six Sigma

Johnson Controls
01.2006

BS - Communication Sciences

ITESM Campus Monterrey
01.2001

Skills

  • Advertising
  • Media
  • Branding
  • Commercial Marketing
  • Event Planning
  • Culture & Engagement
  • Talent Development
  • Performance
  • Learning
  • Recruitment

Accomplishments

  • Marketing: Led the development and execution of two 360 marketing campaigns across Latin America (9 countries), achieving a 7-point increase in brand awareness in the region with the first campaign alone (second campaign still in progress).
  • Successfully managed major sponsorships such as LaLiga, US Open, and Australian Open, exceeding all established KPIs by more than 30% across all metrics (TV, digital, hospitality, PR, etc.).
  • Human Resources: Designed and implemented a Training & Development model for over 3,500 employees in Chubb Mexico, which was later replicated for over 5,000 agents in Mexico and eventually scaled globally to 19,000+ agents.

Awards

Platinum Award (x5) – Chubb | 2014, 2016, 2017, 2018, 2021, Innovation Award (x2) – Johnson Controls | 2004, 2007

LANGUAGE

English
Full Professional
Spanish
Native or Bilingual

Honors & Awards

Platinum Award (x5) – Chubb | 2014, 2016, 2017, 2018, 2021
Innovation Award (x2) – Johnson Controls | 2004, 2007

Timeline

VP Marketing, Latin America

Chubb
09.2020 - Current

International Agents Learning & Development Director

Chubb
04.2019 - 09.2020

Talent Development Director (Employees & Agents)

Chubb
09.2017 - 03.2019

Training & Development Manager (Employees)

Chubb
04.2013 - 04.2017

Organizational Development Manager

Lowe’s Company
06.2009 - 03.2013

Communication & Organizational Development

Johnson Controls - Automotive
01.2009 - 06.2009

Internal Communications and E-learning Training Mgr.

Johnson Controls
06.2003 - 12.2006

Web Producer

Microsoft - Technology
07.2002 - 06.2003

Chief Editor

Editora del Hogar - Media
03.2002 - 08.2002

Public Relations

Casso Asesores – Marketing Consultant
12.2001 - 03.2002

Disruptive Strategy

Harvard Business School

Certified Coach - undefined

Hay Group

Executive HR Management

Universidad de Monterrey

Management Skills Development

ICAMI

Green Belt - Six Sigma

Johnson Controls

BS - Communication Sciences

ITESM Campus Monterrey

International Marketing

University of Hull

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