ALEXA RICE
McAllen,TX
Summary
Highly-motivated employee with desire to take on new challenges. Strong worth ethic, adaptability and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.
Overview
7
7
years of professional experience
Work History
Grassroots Coordinator
Canvas America
McAllen, TX
01.2024 - Current
- Support various grassroots organizing activities
- Work alongside and assist CVA activists and volunteers in training, phone banking, door-to-door canvanssing, and neighborhood events related to state-based policy initiatives
- Work with local Engagement Directors to execute state and local educational rallies and other grassroots events, including, but not limited to, phone banking and door-to-door canvassing
- Help to build, maintain, and grow communities of CVA activists in coordination with Engagement Directors
- Work directly with state staff to drive special projects related to CVA priority initiatives
- Help with logistics relating to canvassing literature and materials
Event Planner
5x5 Brewing Co
Mission, TX
08.2018 - Current
- Developed detailed event plans and timelines to ensure successful execution of events.
- Scheduled and attended pre-event meetings with clients to discuss event details and objectives.
- Assisted in the preparation of budgets and monitored expenses throughout the duration of an event.
- Created floor plans, seating arrangements, and other visuals as needed for each event.
- Provided technical support during events such as audio, visual equipment setup, operation and troubleshooting.
- Collaborated with marketing team to create promotional materials for upcoming events.
- Handled customer service inquiries related to specific events or venues.
- Helped with end-to-end event planning process through meetings, walk-throughs and day-of execution.
- Collaborated with leadership and colleagues to coordinate staffing for each event.
Silver Brand Director
Younique Cosmetics
McAllen, TX
07.2018 - Current
- Developed and executed brand-building strategies to increase consumer awareness, engagement, and loyalty.
- Created content for marketing campaigns, including videos, emails, press releases, website copy, and social media posts.
- Analyzed customer feedback data to identify areas for improvement in product offerings and services.
- Organized events that promoted the company's products or services.
- Developed relationships with industry influencers to create positive public perception of the brand.
- Supported sales team by providing insights into customer preferences and behaviors.
- Provided training on best practices for developing successful marketing campaigns.
- Implemented processes designed to measure success of ongoing initiatives.
- Ensured compliance with legal requirements related to branding activities.
- Offered exceptional customer service to differentiate and promote company brand.
- Developed marketing strategy to improve brand engagement, resulting in increased social media presence.
- Recommended policy changes to improve marketing tactics and strategies.
- Evaluated marketing personnel and offered constructive feedback on ways to improve.
Dyslexia Advocate
Self-employeed
McAllen, Texas
01.2017 - Current
- Conducted research into applicable laws, regulations, and precedents.
- Organized and facilitated community meetings to discuss local issues.
- Researched and advocated for policy changes related to social justice initiatives.
- Maintained relationships with elected officials and community leaders to ensure support for initiatives.
- Conducted outreach activities such as workshops, seminars, and public forums.
- Identified areas in need of improvement within the community and developed strategies for addressing them.
- Coordinated events that brought together residents, businesses, government agencies, and non-profit organizations.
- Advocated on behalf of vulnerable populations by engaging in lobbying activities at the local, state, or federal level.
- Engaged media outlets as an effective way to raise awareness about social justice issues facing the community.
- Implemented community outreach and engagement plans to reach vulnerable communities.
- Facilitated weekly meetings to discuss internal operational issues, current events, impacting community and advocacy.
Education
Some College (No Degree) - Social Psychology
University of Texas Pan American
Edinburg, TX08-2000
High School Diploma -
Edinburg High School
Edinburg, TX06-2000
Skills
- Audio-Visual Management
- On-site Execution
- Event Planning
- Planning and Organization
Timeline
Grassroots Coordinator
Canvas America
01.2024 - Current
Event Planner
5x5 Brewing Co
08.2018 - Current
Silver Brand Director
Younique Cosmetics
07.2018 - Current
Dyslexia Advocate
Self-employeed
01.2017 - Current
Some College (No Degree) - Social Psychology
University of Texas Pan American
High School Diploma -
Edinburg High School