Alex Ferguson
Indianapolis,IN
Summary
Dynamic Integrated Marketing Specialist with a proven track record at Urban One, achieving 187% of sales targets. Skilled in consumer insights analysis and CRM management, I excel in developing client relationships and driving revenue growth through strategic marketing initiatives. Recognized for enhancing team efficiency and fostering collaboration in high-pressure environments.
Overview
13
13
years of professional experience
Work History
Integrated Marketing Specialist
Urban One
12.2023 - Current
- Created persuasive sales presentations that effectively showcased product benefits, driving revenue growth.
- Analyzed campaign performance data to refine marketing tactics and strategies continuously.
- Maintained relationships with current clients to upsell/cross-sell products that increased lead gen and ROI.
- Managed a wide range of accounts in separate verticals while consistently prospecting new account opportunities.
- Achieved 187% of my target budget for EOY sales competition in 2025.
- Developed internal stakeholder relationships with key stakeholders to ensure marketing campaigns delivered best possible results for the client.
Business Development Representative
Salesforce
11.2021 - 10.2022
- Used SalesForce to handle current portfolio and prospective leads.
- Reviewed client concerns and recommended appropriate changes to supervisors.
- Expanded business through effective network development, identifying new, and prospective clients.
- Developed business pipeline using cold and warm techniques.
- Maintained extensive knowledge of company products and services to provide top-notch expertise to customers.
- Cold-called 50-100 leads a day to develop a compelling story for Account Executive to present for cross-selling/up-selling opportunities.
- Developed knowledge of company products and services to make suggestions according to customer needs.
Account Executive
Blueprint Broadcasting
05.2013 - 03.2020
- Exceeded sales targets consistently by identifying new business opportunities and creating customized solutions for clients.
- Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
- Streamlined account management processes for increased efficiency and improved client retention rates.
- Developed a solid pipeline of prospects through diligent research and targeted outreach efforts.
- Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
- Trained junior team members on best practices for account executive responsibilities, fostering a collaborative work environment focused on continuous improvement.
- Most Improved Salesman 2014
- 2x Salesman of the Year Award
Education
High School Diploma -
Madison Consolidated High School
Madison, IN01-2011
Skills
- Consumer insights analysis
- Prioritization and scheduling
- Digital advertising expertise
- Sales planning
- Long-term planning
- CRM management
- Client needs assessment
- Collaborative negotiation experience
- Proficient in Microsoft applications
Timeline
Integrated Marketing Specialist
Urban One
12.2023 - Current
Business Development Representative
Salesforce
11.2021 - 10.2022
Account Executive
Blueprint Broadcasting
05.2013 - 03.2020
High School Diploma -
Madison Consolidated High School