Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Leadership Experience
Timeline
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Alexis Montoya

Richmond,VA

Summary

Motivated and adaptable college student pursuing a Bachelor’s in Business Marketing with a strong background in customer service, sales, and social media management. Experienced in retail environments and freelance marketing, with proven skills in content creation, visual merchandising, and client relationship building. Bilingual in Spanish and English, with a passion for connecting with diverse communities and delivering results in both team and independent roles.

Overview

5
5
years of professional experience

Work History

Sales Associate, Apparel

Dick’s Sporting Goods
Leesburg, USA
09.2021 - 08.2025
  • Delivered excellent customer service and built strong client relationships to drive sales.
  • Maximized sales by recommending products based on customer needs.
  • Maintained organized and visually appealing apparel sections; set up seasonal displays.
  • Facilitated credit card sign-ups and reward member enrollments.
  • Handled cash, credit card, and other payment transactions.

Retail Associate

New Balance
Short Pump, Virginia
09.2023 - 05.2025
  • Supported customers with footwear choices through comprehensive product knowledge and personalized fit advice.
  • Sustained store cleanliness, coordinated stock organization, and replenished inventory.
  • Enhanced sales performance through effective upselling and cross-selling initiatives.
  • Controlled transactional operations and return procedures through POS system.

Social Media Manager

Freelance Social Media Manager
Remote, VA
01.2024 - 07.2024
  • Managed Facebook, Instagram, and TikTok accounts for a small business.
  • Developed, enhanced, and launched compelling content with Canva, CapCut, and Adobe software.
  • Developed monthly content calendars, and implemented strategies to increase engagement.
  • Monitored analytics to adjust posting strategies and improve performance.

Receptionist / Front Desk Lead

LaVida Massage & Spa
Ashburn, USA
07.2020 - 09.2021
  • Managed transactions and daily register balancing.
  • Coordinated schedules for therapists and clients; handled customer inquiries and billing.
  • Sold over 20+ memberships monthly and upsold services/products.

Education

Bachelor’s Degree - Business Marketing

Virginia Commonwealth University
Richmond, VA
05.2027

High School -

Broad Run High School
Ashburn, VA
06.2023

Skills

  • Social Media Management
  • Canva
  • CapCut
  • Adobe Creative Suite
  • Microsoft Word
  • PowerPoint
  • Excel
  • Customer service and sales strategies

Accomplishments

  • Guest Service Excellence Award, New Balance (2024) – Recognized for exceptional customer service and sales achievements

Languages

Spanish
Native/ Bilingual

Leadership Experience

Latin Student Association (LSA) – VCU 

  • Supported event promotion and engagement through social media and peer outreach.
  • Helped foster an inclusive environment by connecting with first-generation students.

Freelance Social Media Manager – Leadership Angle

  • Independently managed social media strategy and content creation for a small business.
  • Directed brand messaging and led engagement efforts that improved reach and visibility.

Dick’s Sporting Goods – Leadership Angle

  • Trained new associates on sales techniques and customer service practices.
  • Led monthly apparel floor resets, ensuring displays aligned with seasonal promotions.

Timeline

Social Media Manager

Freelance Social Media Manager
01.2024 - 07.2024

Retail Associate

New Balance
09.2023 - 05.2025

Sales Associate, Apparel

Dick’s Sporting Goods
09.2021 - 08.2025

Receptionist / Front Desk Lead

LaVida Massage & Spa
07.2020 - 09.2021

Bachelor’s Degree - Business Marketing

Virginia Commonwealth University

High School -

Broad Run High School