Alexis Rougely
CA
Summary
As a passionate marketing professional with a diverse skill set developed across various industries, I excel in content creation, social media strategy, and digital marketing through my creative and strategic thinking. I thrive in collaborative environments, leveraging my comprehensive understanding of market trends and consumer behavior to drive impactful campaigns that engage audiences and enhance brand visibility. Committed to continuous adaptation and growth, I focus on building strong, memorable brands and establishing a lasting presence in the market.
Overview
4
4
years of professional experience
Work History
Marketing and Brand Director
Complex Steel Buildings-Steel Building Contractor
03.2024 - Current
- Lead multi-channel marketing efforts, including videography, graphic design, and video editing, to create engaging visual content that boosts social media engagement by 35%.
- Manage social media and content creation independently in a fast-paced environment, producing on-site job visuals, behind-the-scenes footage, and marketing materials for trade shows, all while ensuring deadlines are met and maintaining a consistent brand voice.
- Develop and execute innovative marketing strategies for Complex Steel Building and its sister wholesale company, 360 Building Products (B2B), enhancing brand identity and customer engagement, resulting in increased client inquiries and stronger business relationships.
- Collaborate with external agencies to implement cohesive campaigns that align with our business goals, driving significant growth in lead generation and directly contributing to increased sales efforts.
Director of Graphic Design
Slay Af Creative Studio-Marketing Agency
01.2021 - 08.2024
- Managed multiple design projects simultaneously, consistently meeting deadlines and staying within budget while delivering high-quality solutions aligned with client objectives.
- Collaborated with stakeholders and agency teams to develop design mock-ups, presenting concepts to clients and effectively incorporating feedback to achieve desired outcomes and enhance brand messaging.
- Created and executed creative concepts using Adobe Creative Suite for various projects, including branding initiatives, community events, social media campaigns, and podcasts, significantly enhancing clients' brand awareness and engagement.
- Developed engaging and trendy content for the agency’s social media channels and merchandise, staying current with industry trends to boost audience interaction and overall reach.
Digital Marketing Coordinator
Cookie Co-Cookie Franchise
09.2023 - 03.2024
- Managed content calendars for all social media platforms (Instagram, Facebook, TikTok) delivering engaging posts that increased brand engagement and customer interactions by 23% during the holiday season in Q4.
- Supported franchisees by providing marketing materials and strategic guidance at the corporate level, ensuring consistent branding and effective local advertising efforts.
- Collaborated with internal teams, including the CMO and videographer, to create promotional content that boosted social media engagement by 16% on TikTok in Q2.
- Assisted the CMO in developing and executing marketing initiatives and influencer marketing strategies, including managing Google Ads campaigns to successfully launch monthly promotions.
Creative Marketing Manager
Roots-Tattoo Studio
06.2021 - 09.2023
- Developed and executed comprehensive social media strategies, managing daily content posting and audience engagement across multiple platforms.
- Produced high-quality visual content through photography and video editing, showcasing the studio’s work and culture, while driving online engagement and promoting studio events through targeted digital campaigns.
- Created and designed promotional materials such as brochures, business cards, and flyers, ensuring consistent branding and effective communication of marketing initiatives that boosted client inquiries.
- Managed inventory and daily operations, overseeing customer interactions and service quality to enhance client satisfaction and streamline studio workflows.
Education
Bachelor of Arts - Communication Design
California State University, Chico
Chico, CA05-2021
Skills
- Adobe Creative Suite
- Content Management Systems
- Video Production & Editing
- AI Content Tools
- Digital Project Management
- Digital Marketing & Advertising
- Print Design & Branding Materials
- Social Media Strategy Development
- Influencer Collaboration
- Integrated Marketing Campaigns
- Event Planning & Coordination
- Public Speaking & Presentation
- Analytical & Critical Thinking
- Organizational Skills
- Collaborative Communication
Timeline
Marketing and Brand Director
Complex Steel Buildings-Steel Building Contractor
03.2024 - Current
Digital Marketing Coordinator
Cookie Co-Cookie Franchise
09.2023 - 03.2024
Creative Marketing Manager
Roots-Tattoo Studio
06.2021 - 09.2023
Director of Graphic Design
Slay Af Creative Studio-Marketing Agency
01.2021 - 08.2024
Bachelor of Arts - Communication Design
California State University, Chico
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