Alexis Victoria Garnica
Los Angeles,CA
Summary
Business Marketing & Advertising student with a passion for digital campaigns, brand storytelling, and consumer engagement. Experienced in social media strategy, content creation, with a strong foundation in market analysis and research.
Overview
7
7
years of professional experience
Work History
Buisness Marketing Student
Cal State Long Beach
Long Beach, California
08.2024 - Current
- Academic and project-focused experience.
- Conducted market research to analyze consumer behavior and trends
- Built a multi-platform campaign using Instagram and TikTok strategies
- Analyzed engagement metrics to optimize content performance
- Designed promotional campaigns to increase brand awareness and customer engagement
- Produced social media content aligned with brand voice and audience preferences
Guest Services Representative
Inspire Brands
Downey, California
10.2022 - Current
- Delivered personalized customer experiences, increasing repeat business and guest satisfaction
- Observed consumer preferences to recommend products tailored to guest needs
- Applied upselling techniques to promote menu items, boosting daily sales
- Built strong customer relationships through effective communication and brand representation
- Promoted daily specials, contributing to a 20% boost in featured item sales
- Consistently ranked in the top 3 servers for add-on sales and upgrades
- Represented brand standards through consistent, positive customer interactions
Marketing Assistant
Viibee Co.
Los Angeles, California
06.2022 - Current
- Help curate and source products that aligned with the brand’s aesthetic, target audience, and current market trends.
- Monitor competitor activities and reported findings to the marketing team.
- Provide input on product presentation and merchandising to enhance brand appeal.
- Assist on styling and presenting jewelry for content creation and promotional posts.
Personal Content Creation
Instagram | TikTok | Pinterest
04.2022 - Current
- Produced engaging content focused on lifestyle, travel, beauty, and trends
- Grew audience through consistent posting and strategic hashtag use
- Applied branding principles to maintain a cohesive visual identity
- Analyzed engagement metrics to refine content strategy
- Developed themed content series to increase viewer retention
- Experimented with trends to improve reach and visibility
- Influenced audience decisions by sharing authentic reviews and recommendations
- Encouraged followers to visit featured locations through storytelling and visual content
Travel Experience
01.2019 - Current
- Developed cross-cultural communication skills by engaging with diverse communities
- Analyzed international branding and advertising strategies across global markets
- Observed international consumer behavior, branding, and retail trends across diverse markets
- Adapted to new environments, strengthening problem-solving and flexibility
- Documented travel experiences through social media content, increasing engagement
- Produced travel content showcasing cultural experiences and local businesses
- Grew social media engagement through storytelling and visual branding
Education
Bachelor of Science - Business Marketing
California State University, Long Beach
Long Beach, CA05-2027
Associate of Science -
Santa Monica College
Santa Monica, CASkills
- Digital marketing strategies
- Sales & Upselling
- Content creation and management
- Integrated marketing communications
- Brand management and development
- Customer engagement and relations
- Consumer insights and trend identification
- Effective communication skills
- Presentation delivery
- Email and telephone etiquette
- Problem solving techniques
- Active learning approach
- Punctuality and reliability
- Bilingual communication proficiency
- Attention to detail
Languages
English
Native/ Bilingual
Spanish
Native/ Bilingual
Accomplishments
Dean's Honor List (Fall 2020-Spring 2022)
Timeline
Buisness Marketing Student
Cal State Long Beach
08.2024 - Current
Guest Services Representative
Inspire Brands
10.2022 - Current
Marketing Assistant
Viibee Co.
06.2022 - Current
Personal Content Creation
Instagram | TikTok | Pinterest
04.2022 - Current
Travel Experience
01.2019 - Current
Bachelor of Science - Business Marketing
California State University, Long Beach
Associate of Science -
Santa Monica College