Martin W. Waxman
Sparks
Summary
Dynamic marketing professional with extensive experience at Dempa, Inc., excelling in digital marketing strategies and eCommerce initiatives. Proven track record in driving product launches and enhancing brand visibility through effective link building and data analysis. Strong management skills complement a passion for innovative marketing solutions.
Overview
35
35
years of professional experience
Work History
Marketing, Branding and E-Commerce Manager
Dempa, Inc.
New York
01.2012 - 01.2020
- Product and Conference promotion (Social media/digital linkbuilding and campaigns across multiple platforms, direct mail campaigns, telemarketing campaigns, E-Marketing (E-Mail blasts), cross marketing, tradeoffs and media partnerships, conversion projects, premium testing);
- Website development, content and creative updates, analytic tracking, strategies; increased digital listings and exposure; SEM and SEO;
- E-Commerce site development, E-Cart content and updates, and price testing with organic efforts;
- New product launch across multiple platforms, budgeting, reporting, and analysis;
- Customer E-Surveys, E-Raffles, E-Newsletters, and other targeted tools for optimized user engagement;
- Search and display listings, content, keyword selection, promotional campaigns, geotargeting;
- Database management, list segmentation for targeted and cross-function campaigns;
- Trade show selection, show presentations, and POP exhibiting;
- Create, print, and traffic traditional (printed) promotional materials as needed;
- Press releases, brand management, and rebranding campaigns.
- International company products and Company sponsored events, Advisory Services
Senior Marketing Manager/Product Manager
Institute of Management and Administration (IOMA)
New York
01.1999 - 01.2012
- Product and Conference promotion (Social media, direct mail campaigns, telemarketing campaigns, E-marketing (Email blast) campaigning, new product testing and launch, spot advertising, cross marketing, tradeoffs and media partnerships, conversion projects, price and premium testing, brochure mailings; brand imaging campaigns, Website updates and Web strategies…), copywriting and promotional print buying, trafficking, and analysis;
- Departmental management, planning, budgeting, P/L, projections, and analysis;
- Vendor supervision and sales report analysis;
- Database management, list selection and acquisition, list segmentation;
- Website premium testing, tabulations, and updates;
- Market segmentation, SAS, demographic analysis, and backend analysis;
- Customer surveys, market studies, and penetration analysis;
- Advertising (list segmentation, piece design, copywriting, printing, and trafficking);
- Direct reporting to the President
- Company products, Seminars, Company sponsored conferences, Advisory Services
Marketing Manager
American Foundation for the Blind (AFB)
New York
01.1995 - 01.1999
- Product and information promotion (direct mail campaigns, telemarketing campaigns, E-Marketing (Email blasts), spot advertising, cross marketing, tradeoffs and media partnerships, conversion projects, brochure and minibrochure preparation and mailings; Website updates…), copywriting, print buying, trafficking, back end analysis;
- Departmental management, planning, budgeting, and scheduling;
- Database management, list selection and acquisition, list segmentation;
- Customer surveys and trend analysis;
- Trade show selection, show presentations, and POP exhibiting;
- Advertising promotions (list segmentation, piece design, copywriting, printing, trafficking);
- Press releases and company update news releases;
- Special event promotion;
- Direct reporting to the President and Public Relations office
- Products and information services for the visually impaired/blind
Media Buyer
Merkham Advertising, Inc.
New York
01.1985 - 01.1995
- Regional media purchasing for assigned accounts (newspapers, local publications, television, radio, Yellow Pages, local event media…);
- Market segmentation, market share analysis, SAS, demographic analysis;
- Space buying selection, scheduling, and pricing/final result projections;
- Campaign result tracking, rollouts, and result analysis;
- Budget allocations;
- Brand, public relations, and image campaigning;
- Special event promotion;
- Direct reporting to the Senior Account Manager
Education
MBA - Marketing
New York University/Stern Graduate School of Business
New York, NY07-2017
BS - Marketing
New York University
Skills
- Microsoft Office applications
- Adobe software suite
- Content creation and strategy
- Management skills
- database management systems
- SaaS platforms
- effective link building
- SEO keyword strategies
- digital marketing (SEM)
- Presentation skills (PowerPoint)
- Google Docs proficiency
- WordPress expertise
- eCommerce solutions
- graphic design tools (Photoshop)
- digital advertising campaigns (Google Ads)
- email marketing campaigns (MailChimp)
- event management (E-Raffles)
- presentation delivery skills
- data analysis (Google Analytics)
- A/B testing practices
- product launch strategies
- demand generation tactics
- lead generation methods
- branding expertise
- messaging development
- digital marketing strategies
- eCommerce initiatives
References
Upon request.
Languages
Italian
Native/ Bilingual
English
Professional
Accomplishments
Creative event organiser in college
Work Preference
Job Search Status
Networking onlySalary Range
₹45000/yr - ₹200000/yrTimeline
Marketing, Branding and E-Commerce Manager
Dempa, Inc.
01.2012 - 01.2020
Senior Marketing Manager/Product Manager
Institute of Management and Administration (IOMA)
01.1999 - 01.2012
Marketing Manager
American Foundation for the Blind (AFB)
01.1995 - 01.1999
Media Buyer
Merkham Advertising, Inc.
01.1985 - 01.1995
MBA - Marketing
New York University/Stern Graduate School of Business
BS - Marketing
New York University