Open To Work
Melissa Jornd
Work Preference
Summary
Results-oriented marketing professional specializing in digital initiatives, e-commerce merchandising, and brand strategy. Expertise in enhancing customer journeys and conversion rates through data-driven marketing campaigns and strategic project management.
Overview
15
15
years of professional experience
Work History
E-commerce Merchandise & Content Coordinator
WeatherTech
03.2026 - Current
- Updates homepage categories, PLPs, and PDPs to optimize sales through storytelling and merchandising strategies.
- Collaborates with analytics to inform merchandising strategies and guide A/B testing initiatives.
- Conducts site and system audits to improve customer journey retention and average order value.
- Oversees product and page changes across all WeatherTech regions and partner sites.
- Manages and organizes over 1,000 product assets and attributes within PIM, CMS, and DAM systems.
Product Management
Freelance
01.2025 - 12.2025
- Streamlined product information, page layouts, and digital catalogs to facilitate easier access to data during system migrations.
Integrated Marketing Writer
VTech Electronics
04.2023 - 01.2025
- Developed brand and content strategy; crafted omnichannel messaging for global packaging and digital assets.
- Wrote 200+ short-form omnichannel and SEO-optimized copy packets for new products.
- Created category messaging and product positioning; collaborated on consistent placement across digital channels and POG store shelves.
- Spearheaded a process for producing 100+ sales videos annually, leading training, workflows, templates, and script development.
- Created and organized naming conventions, tags, and clear file paths for uploaded marketing asset and copy sheets.
- Utilized generative AI to generate starting points and names, conducting preliminary legal research for availability and relevance.
Digital Marketing Content Creator
VTech Electronics
09.2022 - 04.2023
- Created SEO-optimized messaging for enhanced content, metadata, tagging, emails, social media, and campaigns to increase engagement and reach.
- Applied SEO best practices to enhance organic search visibility of online content, contributing to increased website traffic.
- Created marketing campaigns through email copy, creative wireframes, PR blurbs, media messaging, and website copy based on seasonal offerings, educational themes, and retail promotions.
- Developed engaging multimedia content for product promotions and marketing campaigns.
- Wrote 100+ rich media/A+ content for new products.
- Managed content calendars and tracked assets for monthly, seasonal, and campaign events, ensuring timely delivery and alignment with marketing objectives.
- Coordinated with cross-functional teams to align content with overall business goals.
- Assisted in visual layout direction and creative messaging updates for Amazon's and Walmart's brand page refreshes.
- Maintained knowledge of digital technology and social media trends, media requirements, and best practices through research and industry analysis.
E-commerce Merchandising Associate
VTech Electronics
04.2019 - 09.2022
- Launched 200+ PDPs, annually across multiple owned and retailer sites, ensuring accurate messaging, digital assets, rich media, cross-sells, and reviews.
- Planned and implemented SKU listings, product launches, content strategy, site optimization, and reporting to support VTech and LeapFrog’s go-to-market strategies.
- Designed and implemented SKU best practices, collaborating with copywriters, designers, sales teams, supply chain, and ADA compliance to create adaptable assets for retailer channels.
- Increased conversion through marketing strategies based on research, audits, and trend insights.
- Developed merchandising plans that maximized sales and improved customer satisfaction.
- Built and maintained PLPs, homepages, taxonomy, categories, pricing widgets, warranty and legal for cohesive messaging and promotional alignment across all pages and touchpoints.
- Managed Salsify's back-end product attributes for new and catalog SKUs, creating property groups and channel mapping.
- Managed a constantly growing catalog of 1,000+ SKUs and their assets in Salsify.
- Eliminated product launch delays and cut manual workload by 20% by spearheading a Salsify overhaul, transforming an unstructured PIM system into a streamlined, single source of truth.
- Researched industry trends for sales goals to be met or exceeded during major sales.
- Created YoY decks analyzing KPI performance on content health, retailer strategy, digital channels, and test results.
- Analyzed market trends to recommend product assortment adjustments for optimal sales.
- Collaborated with suppliers to ensure timely delivery of merchandise and materials.
- Performed regular price checks on merchandise to ensure a competitive pricing structure in the market.
- Trained new staff members on merchandising principles and retail practices.
Lead E-commerce Merchandising Specialist
Redbox
02.2017 - 04.2019
- Handpicked to lead the homepage merchandising and promotions, improving page accuracy to 100% and reducing QA turnaround time due to consistent error-free execution.
- Managed content operations for Redbox OnDemand, overseeing high-volume media ingestion, catalog management, and homepage merchandising to enhance user experience.
- Led end-to-end QA & ingestion of 200+ SKU uploads weekly, doubling expected output.
- Developed and maintained internal reporting tracking sheet and assignment system to ensure metadata accuracy, graphic assets, and pricing, streamlining team operations.
- Directed brand strategy for monthly upsell e-mail and media campaigns aligned with industry trends, supporting AOV revenue growth and increasing customer engagement.
Promotional Planner; Digital Asset Coordinator; Merchandiser
Sears Holdings Corporation
03.2013 - 10.2016
Sales Associate
Publications International, Ltd.
04.2012 - 11.2012
Account Coordinator and Copywriter
Advantage RMI Agency
04.2011 - 04.2012
Education
Bachelor of Arts - English Writing
DePauw University
Greencastle, INSkills
- E-commerce merchandising
- Site optimization and SEO
- Digital marketing strategies
- Brand messaging and creative strategy
- Go-to-market successful strategies
- Product management and launches
- Conversion improvement techniques
- A/B testing and workflows
- Lifecycle strategy development
- Category and trend analysis
- SKU setup
- PIM, CMS, and DAM expertise
- InRiver product information management
- Salsify and Bynder proficiency
- Bazaarvoice customer reviews integration
- PriceSpider competitive analysis tools
- Hotjar analytics expertise
- HTML and tagging strategies
- Wix and Squarespace website building
- SharePoint and Aprimo experience
- Smartsheets project management
- Jira task tracking
- Asana project coordination
- Salesforce CRM utilization
- Microsoft Office applications
- Adobe Creative Suite skills
- Guru knowledge management
- Customer feedback management
- Market price analysis
- E-commerce platform management
Professional Highlights
- Raised Target.com content score from 70s to 100% in three months through workflow and project management.
- Built and published 200+ product and landing pages annually for VTech across multiple sites with impeccable accuracy.
- Chosen to oversee Redbox’s homepage due to error-free execution, reducing QA workload and optimizing site strategy.
- Identified system gaps and automation abilities within WeatherTech’s DAM in under one month, saving manual hours.
- Doubled expectations for Redbox with 200+ weekly assignments, QA, cross-sells, basket builders, and data optimization.
Timeline
E-commerce Merchandise & Content Coordinator
WeatherTech
03.2026 - Current
Product Management
Freelance
01.2025 - 12.2025
Integrated Marketing Writer
VTech Electronics
04.2023 - 01.2025
Digital Marketing Content Creator
VTech Electronics
09.2022 - 04.2023
E-commerce Merchandising Associate
VTech Electronics
04.2019 - 09.2022
Lead E-commerce Merchandising Specialist
Redbox
02.2017 - 04.2019
Promotional Planner; Digital Asset Coordinator; Merchandiser
Sears Holdings Corporation
03.2013 - 10.2016
Sales Associate
Publications International, Ltd.
04.2012 - 11.2012
Account Coordinator and Copywriter
Advantage RMI Agency
04.2011 - 04.2012
Bachelor of Arts - English Writing
DePauw University