Pedro Lee
Brooklyn,NY
Summary
Dynamic e-commerce and business development manager with proven success in driving revenue growth through targeted merchandising strategies and compelling digital content. Expertise in establishing partnerships with cultural institutions to enhance brand visibility and maximize sales across luxury and consumer sectors.
Overview
15
15
years of professional experience
Work History
E-Commerce & Business Development Manager
Kehinde Wiley Studio
07.2026 - Current
- Established wholesale accounts and generated leads through outreach to museums, galleries, and cultural institutions, pitched wholesale and consignment opportunities, and increased B2B and direct-to-consumer revenue.
- Managed day-to-day e-commerce operations, maintained product listings, optimized merchandise presentation, and supported development of wholesale portal to enhance user experience.
- Developed new merchandise and coordinated with manufacturers, suppliers, vendors, and fulfillment partners, overseeing products from concept through production and delivery.
- Produced original photo and video content and wrote e-commerce and marketing copy to strengthen brand messaging and drive customer engagement.
- Supported fundraising initiatives for Black Rock Senegal and Kehinde Wiley Studio, assisted Kehinde Wiley Shop with business planning and organizational development to facilitate growth.
Digital Content Producer & Visual Media Specialist
Duggal Visual Solutions
12.2020 - 11.2025
- Documented campaigns, pop-ups, and experiential activations for luxury brands including LVMH, Luxottica, and Tapestry, showcasing brand narratives and driving engagement.
- Produced photography, video, and graphic design assets for marketing campaigns, social media, sales materials, and brand archives.
- Executed high-volume photo editing, retouching, and asset preparation, ensuring brand consistency while meeting tight deadlines.
- Collaborated with teams to develop innovative creative concepts and detailed project plans, aligning with marketing objectives.
- Managed DAM/MAM systems, asset distribution, and archiving processes to enhance content accessibility and streamline workflow for marketing initiatives.
Product Detail Page (PDP) Coordinator
ONE Jeanswear Group
12.2018 - 11.2021
- Ensured e-commerce brand standards by controlling image quality, coordinating retouching, and maintaining visual consistency.
- Coordinated design, omni, sales, and marketing teams for seasonal campaigns and e-commerce initiatives, ensuring alignment and timely execution.
- Managed production workflows for e-commerce photo shoots by tracking samples, organizing logistics, and ensuring all elements were ready for shoots.
- Oversaw on-set operations, prepared styling, and executed shot lists to guarantee image quality and achieve successful photo shoot outcomes.
- Maintained product data accuracy across SKUs, styles, collections, and e-commerce listings.
E-Commerce Merchandiser
Ralph Lauren
12.2014 - 11.2018
- Executed promotional, markdown, and pricing strategies, enhancing sell-through rates and optimizing inventory management.
- Managed merchandising operations, including buy sheets and purchase orders, ensuring timely product availability through effective inventory coordination.
- Analyzed sales trends to identify growth opportunities and improve product performance.
- Generated sales reports and performance insights, informing merchandising strategies and supporting data-driven business decisions.
- Collaborated with allocation teams to maintain product availability and accurate size assortments.
IT, eCommerce & Operations Manager
Hatchet Outdoor Supply Co.
12.2011 - 11.2015
- Led e-commerce and digital marketing strategies for brand collaborations and key product releases.
- Managed e-commerce operations across Magento and Shopify, enhancing merchandising, promotions, and product categorization to improve customer engagement.
- Coordinated inventory management and distribution strategies across B2B and B2C sales channels to optimize stock availability.
- Oversaw IT infrastructure and customer service operations, managing influencer partnerships to boost brand visibility and support strategic growth.
- Developed marketing content for newsletters, packaging, signage, social media, and product launches to drive customer interest and brand awareness.
Education
Bachelor of Arts - Commercial & Advertising Art
New York City College of Technology
Brooklyn, NY07-2009
Skills
- e-commerce merchandising
- brand and promotional marketing
- digital and content strategy
- social media content
- market analysis
- project management and oversight
- process improvement
- visual content creation
- video and photo production
- image retouching
- adobe creative suite (photoshop, illustrator, indesign, premiere pro, after effects)
- figma and canva
- digital imaging tools (lightroom, capture one)
- e-commerce platforms (magento, wordpress, squarespace)
- collaboration tools (airtable, mondaycom, asana)
- marketing automation (marketo, constant contact)
- content management systems (sharepoint, xinet, globaledit)
- user research and ai tools
- office productivity (microsoft office, google workspace)
Timeline
E-Commerce & Business Development Manager
Kehinde Wiley Studio
07.2026 - Current
Digital Content Producer & Visual Media Specialist
Duggal Visual Solutions
12.2020 - 11.2025
Product Detail Page (PDP) Coordinator
ONE Jeanswear Group
12.2018 - 11.2021
E-Commerce Merchandiser
Ralph Lauren
12.2014 - 11.2018
IT, eCommerce & Operations Manager
Hatchet Outdoor Supply Co.
12.2011 - 11.2015
Bachelor of Arts - Commercial & Advertising Art
New York City College of Technology