Alex Kersha

As Lead Developer for Metallica my main focus was on the definition, design and build phases of development in support of the e-commerce site. Leveraging skills in
Salesforce Commerce Cloud SiteGenesis, jQuery, Coldfusion and MySQL I created solutions as required for meeting business needs. Key successes in this position
include a purpose -built cartridge plugin for collecting donations to support the All Within My Hands (AWMH) organization. Out-of the-box solutions carried a hefty licensing
fee of thousands per year. My custom solution was done entirely on the Commerce Cloud platform and netted over $10,000.00 in its first year of use alone.

A second major success was moving an old, outdated, underperforming Contest application built on the Commerce Cloud platform, to a completely custom off-framework
solution utilizing Coldfusion, Javascript, jQuery and a MySQL backend. I wrote a custom REST API to interact directly with the Commerce Cloud framework accepting contest
entries and exposing data from the back end in custom templates on the ecommerce site. This effort drastically improved both usability and performance metrics across the board.

• As Senior B2C Commerce Developer I was responsible for supporting and maintaining SFCC project work on the New Balance account
• The only SFCC developer on the team, my primary focus was backend REST API development on SFRA and enabling various 3rd party integrations on the Commerce Cloud platform
• Heavily involved with work on the back end product management system (PMS) inRiver, I wrote SQL queries and procedures to support replication and exposure of data
• Integration work included AfterPay, ApplePay, Avalara (Avatax), Cybersource, Google Services, PayPal, and PowerReviews.
• Created database schemas, stored procedures, and queries to optimize performance of e-commerce websites.
• Built RESTful API's using Node.js or other technologies as needed.

• As Senior B2C Commerce Developer I was focused on new Commerce Cloud project work building end to end solutions
• Client projects were both Controllers version as well as SFRA
• Primarily a backend developer role, I built several REST APIs to support job execution, loyalty programs and custom template rendering
• A major success in this role, I built the prototype for what became the first Cloudinary digital asset management system cartridge.
• Notable integration work included Amplience, ApplePay, Avalara (Avatax), Cloudinary, Cybersource, Google Tag Manager, PayPal, PowerReviews, Tealium, Vertex, Wilcom and YotPo.

• As Senior Applications Developer on the Metrics and Reporting Team, my main responsibility was for the overall application architecture and design of middleware
• A major success in this role was building a fully custom executive dashboard reporting metrics and analytical data constructs to senior management
• Another success was building a custom REST API microservice to fill a critical gap in delivering project and financial data consistently in the organization
• Reviewed user stories and specifications to ensure technical feasibility of designs.
• Developed and maintained applications using Java, Coldfusion, JavaScript, jQuery and HTML and CSS.
• Created database objects such as tables, views, stored procedures and functions in SQL Server.
• Provided technical guidance to junior developers on application development processes.