Lead User Experience Designer
- Researched and proposed new solutions to make website more user-friendly.
- Tested websites at different design and production stages to assess conformance with designs.
- Identified, documented and reported on technical factors impacting interface performance.
- Designed elevated and brand-right creative to achieve marketing and merchant objectives.
- Created maps, models and templates for diverse projects.
- Implemented strategies to increase web site traffic.
- Evaluated user research to convert abstract ideas and requirements into planning tools such as journey maps, user personas and storyboards.
- Collaborated with teammates to deliver valuable features meeting business and customer needs.
- Communicated with product managers and UX designers to translate project requirements and business objectives into polished user interfaces.
