Alfredo Gutierrez
Homestead,FL
Summary
Dynamic Trade Development Manager with a proven track record at Southern Glazer's Wine & Spirits, excelling in inventory forecasting and sales strategy development. Leveraged data analysis to drive revenue growth and achieve supplier KPIs, while fostering effective communication and collaboration across teams. Successfully managed a $650,000 budget to enhance market presence.
Overview
3
3
years of professional experience
Work History
Trade Development Manager - Chains
Southern Glazer's Wine & Spirits
Miami, Florida
06.2024 - Current
- Managed state programming for Chains with an annual budget of $650,000.
- Developed POS materials, sales incentives, and product samples to drive engagement.
- Streamlined inventory forecasting processes for Florida Chains.
- Analyzed Nielsen/IRI data to set sales targets and formulate programming strategies.
- Established tracking systems to monitor supplier KPI achievement and performance.
Chains Planning & Insights Analyst
Southern Glazer's Wine & Spirits
09.2023 - 06.2024
- Implemented tracking systems for state chain programming, coordinating efforts with TD manager on program oversight.
- Compiled quarterly supplier recaps to communicate performance results effectively.
Chains Sales Consultant
Southern Glazer's Wine & Spirits
10.2022 - 09.2023
- Drove sales growth and improved customer performance through data analysis and insights.
- Built long-term relationships with key accounts to enhance loyalty.
- Achieved strategic planning objectives for SGWS and suppliers through effective execution.
Education
Bachelor of Science - Industrial Engineering
Keiser University
Fort Lauderdale, FL08-2021
Associate of Science - Engineering
Snow College
Ephraim, UT08-2018
Skills
- Inventory forecasting and control
- Data analysis
- Sales strategy development
- Effective communication
- Multilingual proficiency
- Revenue generation
- Budget management
- Consultative sales techniques
Accomplishments
- 2023 Coastal-Pacific Wine & Spirits Chains Sales Consultant of the Year
- 2023 Diageo National Golden Bar Nominee
- 2024 Coastal-Pacific Wine & Spirits Sales Support Excellence of the Year
Languages
English
Native/ Bilingual
Spanish
Native/ Bilingual
Portuguese
Elementary
Timeline
Trade Development Manager - Chains
Southern Glazer's Wine & Spirits
06.2024 - Current
Chains Planning & Insights Analyst
Southern Glazer's Wine & Spirits
09.2023 - 06.2024
Chains Sales Consultant
Southern Glazer's Wine & Spirits
10.2022 - 09.2023
Bachelor of Science - Industrial Engineering
Keiser University
Associate of Science - Engineering
Snow College
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