Summary
Overview
Work History
Education
Skills
Timeline
Generic

Alfredo Hernandez

Highland,CA

Summary

Resourceful Field Merchandising Representative known for high productivity and efficiency in task completion. Possess specialized skills in visual merchandising, product knowledge, and inventory management. Excel in communication, adaptability, and problem-solving to enhance brand awareness and sales objectives.

Experienced Retail Merchandiser versed in using product placement, end caps and points of purchase displays to manufacturer's best advantage. Astute professional with goal-oriented nature promotes optimized retail workflow for bolstered customer experience. Exceptional negotiator for prime positioning locations.

Highly-motivated employee with desire to take on new challenges. Strong work ethic, adaptability, and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.

Overview

36
36
years of professional experience

Work History

Field Merchandising Representative

Das inc
Highland, CA
05.2018 - Current
  • Assisted in the implementation of merchandising strategies and initiatives to increase sales.
  • Conducted store visits to ensure product displays were properly set up and stocked.
  • Worked with store personnel to ensure proper inventory levels and product placement.

Relief Driver/Merchandiser

Frito-Lay
Rancho Cucamonga, California
01.2017 - 02.2018
  • Maintained daily logs and records of deliveries.
  • Ensured timely delivery of goods to customers.
  • Provided relief driving services for other drivers during peak periods.
  • Performed pre-trip inspections on vehicles prior to trips.
  • Loaded and unloaded cargo in a safe manner according to company policies.
  • Assisted with warehouse duties such as loading and unloading pallets, picking orders., when not delivering cargo.
  • Delivered goods according to customer requirements including special instructions, temperature control guidelines.
  • Provided excellent customer service by answering questions about products being delivered and providing assistance when necessary.

Field Merchandising Representative

DAS Inc
Highland, California
03.2010 - 08.2016
  • Assisted in the implementation of merchandising strategies and initiatives to increase sales.
  • Conducted store visits to ensure product displays were properly set up and stocked.
  • Worked with store personnel to ensure proper inventory levels and product placement.
  • Provided feedback on new products, pricing, promotions and other marketing activities.
  • Developed relationships with store personnel to maximize presence in stores.
  • Resolved issues related to merchandise displays, plan-o-grams, out of stocks and pricing errors.
  • Executed special projects as needed by management team such as creating visual presentations or organizing promotional materials.
  • Developed creative solutions for improving display visibility within stores.
  • Demonstrated excellent communication skills when interacting with customers, vendors and colleagues.
  • Stocked and rotated shelves and built displays to deliver results for stores and suppliers.
  • Educated store personnel on merchandising techniques and standards for optimal results.
  • Built product displays and placed appropriate signage for merchandise.
  • Organized engaging front-facing displays to capture customer interest and drive revenue growth.
  • Printed labels and tags for for-sale merchandise.
  • Communicated and coordinated planogram execution with store management.
  • Followed prepared sketches and planograms to arrange consistent shelves, racks and bins across various locations.
  • Tracked product and supply inventories and reported findings to supervisors.

Account Executive

Team Marketing
Orange, California
12.1999 - 04.2008
  • Developed and implemented a comprehensive sales plan to increase revenue in assigned territory.
  • Cultivated relationships with key decision makers through regular client visits and follow-up calls.
  • Negotiated contracts with clients to ensure profitable outcomes for the company.
  • Provided timely customer service support to resolve any issues quickly and efficiently.
  • Organized trade shows and events to promote company products or services in the marketplace.
  • Performed product demos at conferences, meetings, seminars, or other venues as necessary.
  • Developed pricing strategies tailored to individual clients based on their unique needs.
  • Participated in training sessions on topics related to sales techniques or industry regulations.
  • Advised customers on best practices regarding product usage or maintenance procedures.
  • Drove sales of company products and services by meeting with customers using strategic and organized approach.
  • Produced sales documents, finalized deals and filed records.
  • Reset store displays for special events and seasonal merchandise changes.

Field Service Coordinator/merchandiser

The Mittelman group
Los Angeles, California
01.1993 - 12.1999
  • Developed and maintained relationships with customers to ensure customer satisfaction.
  • Organized service technicians' schedules, ensuring all deadlines were met.
  • Processed invoices for field technician services and equipment repairs.
  • Regularly monitored store shelves to ensure product availability, restocking and rotating merchandise as needed.
  • Organized displays according to company standards and specifications.
  • Provided training and support for new staff members in regards to merchandising operations.
  • Stocked and rotated shelves and built displays to deliver results for stores and suppliers.
  • Built product displays and placed appropriate signage for merchandise.
  • Printed labels and tags for for-sale merchandise.
  • Restocked shelves with current merchandise in attractive displays to promote sales.
  • Cleaned and organized display cases, shelves and aisles.

Field Service Coordinator

Diamond/Mittelman
Los Angeles, California
01.1989 - 01.1993

Serviced and wrote orders for Home Depot

On product lines we sold them

Built interactive displays for genie garage doors

Built floor displays for Wagner power sprayers

Assisted in product knowledge classes with the general consumer

Trained store employees on the proper use of products and highlighted Bullet points

  • Developed and maintained relationships with customers to ensure customer satisfaction.

Education

High School Diploma -

North High School
Riverside, CA
06-1986

Skills

  • Promotional planning
  • Merchandise Rotation
  • Performance Tracking
  • Stock replenishment
  • Product display
  • Planogram Execution
  • Store layouts
  • Brand Awareness
  • Plan-o-gram implementation
  • POS
  • Display signage
  • Merchandising trends
  • Fixture placement
  • Visual display installations
  • In-store support
  • Stock Rotation
  • Retail knowledge
  • Vendor Relations
  • Reliable and punctual
  • Visual displays
  • Floor set design
  • Merchandise planning
  • Customer Relationship Management (CRM)

Timeline

Field Merchandising Representative

Das inc
05.2018 - Current

Relief Driver/Merchandiser

Frito-Lay
01.2017 - 02.2018

Field Merchandising Representative

DAS Inc
03.2010 - 08.2016

Account Executive

Team Marketing
12.1999 - 04.2008

Field Service Coordinator/merchandiser

The Mittelman group
01.1993 - 12.1999

Field Service Coordinator

Diamond/Mittelman
01.1989 - 01.1993

High School Diploma -

North High School
Alfredo Hernandez