Alfredo Perez
Miami
Summary
Experienced business executive dedicated to implementing new standards of excellence, inspiring strong work performance, fostering loyalty to the company's vision, and cultivating a passion for collaborative teamwork to successfully spearhead complex objectives. With over 35 years of expertise in developing both US and international markets, I have honed my skills in strategic solicitation of processing services, mobile commerce, and risk services. Leveraging industry best practices, I consistently deliver the results necessary to expand business operations. My strengths lie in setting ambitious goals, implementing effective work processes, and cultivating solid relationships that drive sustainable business growth.
Overview
40
40
years of professional experience
1
1
Certification
Work History
Senior Business Development/Implementation Leader
Mi Plata Payment Solutions, LLC
09.2018 - Current
- Provide sales support to Fintech organizations
- Implementation support for credit, debit and prepaid programs
- Negotiate processing contracts for third-party vendors
- Created Business Requirements for organizations
- Developed specifications for new products and services
- Design Mobile applications, Web portal, CRM portal
- Performed audits to processing entities
Sales Executive
Q6Cyber
01.2016 - 09.2018
- Company Overview: Cybersecurity; Coordinate business development for the Q6Cyber threat intelligence service throughout the Latin American region
- Introduced the Q6Cyber services brand and stimulated product awareness in12 countries in the Latin American region
- Instrumental in introducing Q6Cyber to the payment networks and attending conferences as a Panelist and Presenter
- During the1st year of operations,2 new clients delivered into the organization that surpassed $200k in revenue
- Professional Work Contributions:
Vice President of Sales – LAC Region
Anywhere Commerce
01.2014 - 01.2016
- Company Overview: MPOS solutions provider; Created awareness for the Anywhere Commerce product and services throughout Latin America and bringing on new clients
- Launched the Anywhere Commerce brand and developed product awareness in18 countries for the Latin American region
- Supported the implementation of the POS and payment gateway
- Delivered8 new clients to the organization that exceeded $1M+
- Professional Work Contributions:
Co-Owner
ECHIP/USA-Miami
01.2012 - 01.2016
- Company Overview: Acquiring Business; Coached financial institutions and merchants to develop awareness of CHIP technology in the US
- Created awareness throughout the merchant community of Chip technology and the challenges in the implementation phase
- Became an active member of the Miami and Ft
- Lauderdale Chamber of Commerce, Florida International Bankers Association (FIBA) and ensured all stakeholders were aware of the CHIP technology
- Active member of the EMV forum
Senior Vice President - Global Processing Executive
Visa, Inc.
01.2009 - 01.2011
- Continuously focused on introducing Visa Processing Services in the LAC region and develop and implement a sales strategy for the processing services
- Liaised with the product, development, and implementation teams, as well as the main contact with the client
- Brainstormed ideas to funnel additional business through the Visa Network by selling valued added services such as fraud detection, information, and cardholder services
- Regional sponsor for the Global Emergency Operations Team, Information Security, and Business Recovery programs
- Presented the VPS platform to50+ financial institutions in the LAC region and finalized deals with several banks in Brazil that yielded $10M+ in a3-year period
- Developed product awareness throughout the organization and instituted a sales pipeline with40+ clients with sales that exceeded $20M
- Professional Work Contributions:
Senior Vice President – CIO
Visa, Inc.
01.1985 - 01.2009
- Managed a budget $46M and10 direct reports and100+ staff employees
- Oversaw the Latin American Operations Center, Internal and external IT, Risk & Fraud Management Division, Physical & Data Security, Online Information Services, Product Development, Facilities, BRP, Implementation of New Technologies, Ongoing direction of the development of Global Payment Systems
- Participated in the Global Systems Council, Global Policy Forum, and Data Security Initiatives Committee
- Presented to Board of Directors quarterly
- Key figure during the analysis and transition of the Global Systems & Operations Division from Visa International (private) to Visa, Inc., a public organization created in Mar.2008
- Maintain the internal/external IT and network with the latest technologies and updates while assuring a reliable (99.9) and secured environment
- Key Professional Work Contributions:
- - Key figure during the analysis and transition of the Global Systems & Operations Division from Visa International (private) to Visa, Inc., a public organization created in Mar. 2008.
- - Maintain the internal/external IT and network with the latest technologies and updates while assuring a reliable (99.9) and secured environment.
- - Created VisaNet Brazil (Cielo), a Merchant Processing Company. Responsibilities included the processing, point of entry, data capture, infrastructure, and telecommunication network. Today the company has over 5000 employees processing all of the Visa transactions in Brazil and considered one of the top merchant acquiring institutions in the world.
- - Exceeded yearly Regional and Team goals (KPI indicators), Increased revenues, while reducing operating expenses.
- - Managed the relationship with over 1,000 domestic and international vendors.
- - Assured constant business continuity for our offices and the 2,000 regional financial institution throughout the year and hurricane season.
- - Managed the technical, implementation, and certification support between Visa and financial institutions.
- - Implemented a POS terminal program in the late 1990’s in the LAC region that took the region from a 60% electronic processing to 100% in a 5-year period.
- - Devised PCI strategy for the LAC region and completed implementation of tier-1/tier-2 merchants in the planned timeframe.
- - Established the 1st Chip Bankcard in Latin America utilizing a store value application known as Visa Cash; application used throughout the Latin American region and expedited the rollout of other applications and products throughout Latin America.
- - Pioneered the development of a Credit Card Processing system that was used in 16 banks in the Latin American region.
Education
MBA - Business
University of Phoenix
Fort Lauderdale, FL11-2008
Business Administration
Stanford
Palo Alto, CA10-1998
Post-Degree Certificate - Cryptocurrency And Blockchain Technology
University of California, Berkeley
Berkeley, CA11-2021
Skills
- Business Strategy, Financial / Operational Risk, Vendor Management
- Marketing Strategy, P&L responsibility, Customer Relations, Sales Management
- Business Development, Team Building, Leadership, Remote Teams
- Multilingual, Professional Speaking Abilities, Excellent Presentation, and Negotiation Skills
Certification
- University of California Berkeley | Bitcoin and Cryptocurrencies (Certified Certificate)
- University of California Berkeley | Blockchain Technology (Certified Certificate)
Languages
English
Spanish
Portuguese
Areas of Expertise
- Fintech - Product and Service Development – Information Systems – Business Continuity
- Banking & Payment Systems – Credit Card Processing – ECommerce – Fraud Management – Domestic & International Markets – Business Consulting
Timeline
Senior Business Development/Implementation Leader
Mi Plata Payment Solutions, LLC
09.2018 - Current
Sales Executive
Q6Cyber
01.2016 - 09.2018
Vice President of Sales – LAC Region
Anywhere Commerce
01.2014 - 01.2016
Co-Owner
ECHIP/USA-Miami
01.2012 - 01.2016
Senior Vice President - Global Processing Executive
Visa, Inc.
01.2009 - 01.2011
Senior Vice President – CIO
Visa, Inc.
01.1985 - 01.2009
MBA - Business
University of Phoenix
Business Administration
Stanford
Post-Degree Certificate - Cryptocurrency And Blockchain Technology
University of California, Berkeley
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