Summary
Overview
Work History
Education
Skills
Selected Highlights
References
Timeline
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ALI BERBA

West Hollywood,CA

Summary

Experienced luxury fashion professional with a decade in high-end retail environments. Established Wayward Debutante, a designer vintage brand known for its unique archival collections. Proven skills in styling and creative direction, driving brand success and customer engagement.

Overview

11
11
years of professional experience

Work History

Founder & Curator

Wayward Debutante
Los Angeles, CA
03.2025 - Current
  • Sourced rare runway and archive pieces from designers including Chanel, Vivienne Westwood, and Balenciaga.
  • Styled private clients while managing brand photography and creative direction.
  • Enhanced e-commerce operations to improve user experience and sales.
  • Grew social media presence through original storytelling aligned with brand identity.
  • Developed engaging content for social media platforms to boost brand visibility.

Sales Associate

The Elder Statesman
West Hollywood, CA
10.2021 - 06.2025
  • Delivered personalized one-on-one service to VIP clients, stylists, and celebrities during private appointments and trunk shows.
  • Assisted customers with tailored product selections to enhance shopping experiences.
  • Collaborated with stylists and press teams for editorial pulls, ensuring brand alignment.
  • Exceeded sales targets through extensive product knowledge and strategic follow-ups.
  • Maintained luxury merchandising standards to create an immersive shopping environment.

Director of Sales & Brand Stylist

Nick Fouquet
Venice, CA
03.2015 - 03.2020
  • Executed wholesale and direct-to-consumer sales strategies, maximizing revenue growth.
  • Developed visually engaging lookbooks to effectively attract target customers.
  • Collaborated with product design and creative teams to align vision and direction.
  • Nurtured relationships with high-profile clients to ensure exceptional service and retention.

Sales Associate

Pearl Drop
Venice, CA
11.2014 - 03.2015
  • Managed boutique sales and merchandising, emphasizing individualized service.

Education

Bachelor's Degree - Art History

University of Mississippi

Skills

  • Luxury Sourcing
  • Personal Styling
  • Vintage Curation
  • Trend Forecasting
  • Editorial Pulls
  • Trunk Shows
  • VIP Clienteling
  • Brand Development

Selected Highlights

  • Styled and sourced for high-profile clientele including A-list actors, musicians, and stylists.
  • Deep archive knowledge across luxury houses from 1990s to 2000s runway collections.
  • Expertise in blending vintage rarities with contemporary fashion for editorial, red carpet, and private wardrobes.

References

References available upon request.

Timeline

Founder & Curator

Wayward Debutante
03.2025 - Current

Sales Associate

The Elder Statesman
10.2021 - 06.2025

Director of Sales & Brand Stylist

Nick Fouquet
03.2015 - 03.2020

Sales Associate

Pearl Drop
11.2014 - 03.2015

Bachelor's Degree - Art History

University of Mississippi

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