Alia Paterson
San Jose,CA
Summary
Alia (Aly) Paterson is a Business Administration student specializing in Marketing, with hands-on experience in digital marketing, content creation, and sales strategy. She has a proven ability to grow social media engagement, build outreach pipelines, and deliver strategic program plans. Alia is recognized for excellence in communication and leadership through multiple awards and leadership roles. Currently, she is completing the Google Digital Marketing Certificate to deepen her technical expertise.
Overview
3
3
years of professional experience
Work History
Director of Outreach (Intern)
BetterCanvas
San Francisco, California
05.2025 - 08.2025
- Expanded TikTok presence by over 550%, building brand visibility through creative content and targeted posting.
- Developed and presented a pilot program plan to guide product testing and digital outreach strategy.
- Conducted email outreach to high schools and colleges, generating interest and scheduling demos.
- Collaborated on product demonstrations at universities including UC Berkeley and the University of Texas.
- Strengthened skills in digital marketing, social media strategy, and sales tactics.
Shift Lead
Panda Express
Livermore, USA
07.2022 - 06.2025
- Led and motivated a team in a high-volume environment, ensuring operational efficiency and customer satisfaction.
- Trained and onboarded employees, streamlining processes and improving performance.
- Utilized problem-solving and leadership to resolve conflicts and enhance team productivity.
- Supervised daily operations to ensure smooth restaurant flow.
- Assisted in managing inventory to maintain stock levels and freshness.
- Managed store operations during absence of Store Manager or Assistant Manager.
Director of Communications
Future Business Leaders of America (FBLA)
Livermore, California
05.2024 - 05.2025
- Managed communications for a 100+ member chapter, improving member engagement through targeted messaging.
- Designed promotional campaigns to increase participation in events and competitions.
- Partnered with executive leadership to coordinate high-visibility chapter initiatives.
Education
Bachelor of Science - Business Administration, Marketing
San Jose State University
San Jose, CA05.2027
Associate of Science for Transfer (AS-T) - Business Administration 2.0
Las Positas College
Livermore, CA05.2025
Skills
- Google Digital Marketing Certificate
- Microsoft Office Suite
- Canva
- Interpersonal communication
- Social media growth
- Content strategy
- Sales outreach
- Organizational development
Timeline
Director of Outreach (Intern)
BetterCanvas
05.2025 - 08.2025
Director of Communications
Future Business Leaders of America (FBLA)
05.2024 - 05.2025
Shift Lead
Panda Express
07.2022 - 06.2025
Bachelor of Science - Business Administration, Marketing
San Jose State University
Associate of Science for Transfer (AS-T) - Business Administration 2.0
Las Positas College