Alice Jurian
Prescott,AZ
Summary
Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.
Overview
39
39
years of professional experience
Work History
Marketing Manager
AT&T
01.2002 - 06.2019
- Boosted brand awareness while managing internal and external marketing campaigns and programs.
- Created company brand messaging, collateral materials, employee events, promotional strategies, and product training.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Organized successful product exhibits, showcasing services effectively to potential customers or partners.
- Boosted sales performance through the creation of engaging training materials and targeted customer service strategies.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Worked with graphic designers and writers to establish theme and tone for content.
Area Sales Manager
AT&T
01.1996 - 12.2001
- Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
- Enhanced team performance by providing ongoing coaching, training, and mentoring to sales representatives.
- Reported sales activity, generated sales quotations, and proposals and maintained customer contact database to achieve sales objectives and quota.
- Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
- Fostered a positive work environment within the sales team by encouraging open communication, teamwork, and mutual support among team members.
- Implemented innovative strategies to increase product visibility within the assigned territory while maintaining a professional brand image.
Service Representative
Pacific Bell Telephone
04.1980 - 12.1995
- Maintained productivity and quality standards at all times.
- Helped large volume of customers every day with positive attitude and focus on customer satisfaction.
- Consistently demonstrated a strong work ethic, arriving punctually for shifts and maintaining focus on providing top-tier service throughout entire workday.
- Operated in dynamic, high-volume environments to provide skilled assistance to more than 50 customers each day.
- Increased customer retention with exceptional interpersonal skills and proactive problem-solving abilities.
- Contributed to positive team morale by fostering an inclusive work environment that encouraged collaboration amongst colleagues from diverse backgrounds and skill sets.
Education
Bachelor of Arts - Music Voice Performance
California State University - Fullerton
Fullerton, CA05.1979
Skills
- Brand Promotion
- Marketing campaigns
- Marketing Analytics
- Strategic Planning
- Customer Relationship Management (CRM)
Timeline
Marketing Manager
AT&T
01.2002 - 06.2019
Area Sales Manager
AT&T
01.1996 - 12.2001
Service Representative
Pacific Bell Telephone
04.1980 - 12.1995
Bachelor of Arts - Music Voice Performance
California State University - Fullerton