ALICE SEON PARK
Buena Park,CA
Summary
Data-driven merchandiser specializing in e-commerce curation, with a background in product development.
Overview
8
8
years of professional experience
Work History
Merchandiser
NHN Global
Los Angeles, California
10.2024 - Current
- Led curation strategy for 15+ platform pages, aligning seasonal trends and business priorities to enhance engagement and conversion
- Collaborated with vendors and internal teams to align on product selection, promotions, and content direction, ensuring cohesive marketing strategies
- Analyzed market trends and competitor landscape to identify underrepresented categories, facilitating strategic onboarding of high-potential products
Product Development Associate Manager
Dream International USA, Inc.
Buena Park, USA
03.2023 - 10.2024
- Led OEM/ODM production team, overseeing end-to-end development and manufacturing of softline and hardline toys, ensuring on-time delivery within designated lead times
- Facilitated internal and external meetings to resolve material supply challenges, sourced alternative suppliers aligning with buyers' budgets and licensors' requirements
- Reviewed cost breakdown per component for accuracy, provided strategic costing recommendations for upper management
Product Development Associate
Dream International USA, Inc.
Buena Park, USA
03.2020 - 03.2023
- Coordinated with major retailers and licensors (Disney, Build-A-Bear, Funko, Walmart, Kohl's, Walgreens, CVS) to manage over 300 project development life cycles, resulting in production of millions of units.
- Conducted market research to identify current trends, informing product development strategies.
- Collaborate with factories in Vietnam and China to discover cost-efficient processes, successfully reducing costs by up to 50% to meet initial buyer budgets while adhering to specifications
Product Designer
G&D World Inc.
Los Angeles, USA
03.2018 - 02.2020
- Designed and created mockups of customized marketing products using Illustrator and Photoshop to align with customer needs and budget
- Monitored inventory based on sales and intake data to optimize stock levels
- Prepared financial documents, including invoices, bills, accounts payable/receivable, and entered financial information into software programs for accurate record-keeping
- https://www.gdworldinc.com/
Education
Bachelor of Arts - Visual Art (Studio)
University of California, San Diego
San Diego, CA01-2017
Skills
- Merchandising Analytics & Performance Tracking
- AI data tools
- AI Tools for data analysis, research, and workflow efficiency
- Merchandising analytics
- Bilingual: Fluent in English and Korean
Websites
Timeline
Merchandiser
NHN Global
10.2024 - Current
Product Development Associate Manager
Dream International USA, Inc.
03.2023 - 10.2024
Product Development Associate
Dream International USA, Inc.
03.2020 - 03.2023
Product Designer
G&D World Inc.
03.2018 - 02.2020
Bachelor of Arts - Visual Art (Studio)
University of California, San Diego