ALICE TYLER BOYLE
Mountain Lakes
Summary
Sales leader with over 18 years of experience in driving revenue growth across sports, streaming, and linear media. Currently serves as National Sales Director for NCAA/March Madness Live, managing a $153M portfolio and developing go-to-market strategies. Also acts as Senior Account Executive for Optimum Sports, helping to lead NCAA negotiations and custom sponsorship programs. Trusted for developing scalable solutions from complex media rights and building strong relationships with agencies and leagues.
Overview
19
19
years of professional experience
Work History
National Sales Director, NCAA / March Madness Live (MML)
Warner Bros. Discovery (TNT Sports)
New York
08.2023 - Current
- Lead the GTM strategy for NCAA Digital and March Madness Live, managing a $153M annual portfolio, including over $35M tied to Bleacher Report.
- Act as a national liaison across P&P, marketing, product, and sales teams to ensure alignment, and maximize revenue.
- Support AEs and VPs on positioning, pacing, creative solutions, and high-impact client deals.
- Partner with TikTok, X, and other third-party platforms to manage and grow rev-share agreements.
- Deliver executive-level guidance across platforms to drive success and innovation in NCAA sales strategy.
Senior Account Executive
Warner Bros Discovery (TNT Sports)
07.2011 - Current
- Lead NCAA negotiations and cross-platform planning for Optimum Sports; managed $200M+ in annual revenue across linear and digital
- Concepted and sold bespoke sponsorships aligned with client KPIs (e.g., Wells Fargo's 'Active Cash' campaign across TNT, Bleacher Report and HGTV).
- Partnered with NCAA team to secure two new NCAA Corporate Champions via Optimum Sports: U.S. Army and The Home Depot
- Cultivated deep, sustained relationships within industry, across OS/OMD, and past agencies within GroupM and Publicis
- Activate and manage large-scale, on-site integrations, and content shoots during tentpole events (e.g., NBA on TNT Roadshow, NCAA Fan Fest)
National Sales Director, NHL
Warner Bros Discovery
06.2021 - 08.2023
- Spearheaded the marketplace launch of new NHL media rights, driving revenue across linear and digital.
- Managed $55M–$85M in revenue and implemented a +30% pricing premium versus competitive benchmarks.
- Served as a liaison to NHL league contacts; coordinated with marketing on tiered sponsorship structures, and tentpole activations.
- Provided strategic support to the national sales team during property ramp-up and expansion.
Associate Account Executive
Turner Sports
08.2010 - 07.2011
- Grew revenue from $1.2M to over $10M year over year; closed the first-ever sports fee-based sponsorship for Bacardi’s Inside the NBA segment.
Sales Planner → Sales Assistant
Turner Sports
11.2006 - 08.2010
- Supported AEs across major agency accounts (OMD, Mediavest, Mindshare, Initiative, and Horizon).
- Built proposals, coordinated with pricing and planning, and managed execution.
Education
Bachelor of Arts - Journalism
Lehigh University
Bethlehem, PA05-2005
Skills
- Go-to-market strategy
- Cross-platform sponsorship development
- Client negotiations
- Team leadership and collaboration
- Revenue growth and monetization
- Strategic relationship management
ADDITIONAL EXPERIENCE
- King World Productions, Ad Sales Research Assistant (Sept. 2005 – Nov. 2006)
- Lehigh University Sports Info Dept. – Media Relations & Game Ops (2005)
- Sports Illustrated – Communications Intern (Summer 2004)
- Philadelphia Eagles – Media Services Intern (2003–2004)
Timeline
National Sales Director, NCAA / March Madness Live (MML)
Warner Bros. Discovery (TNT Sports)
08.2023 - Current
National Sales Director, NHL
Warner Bros Discovery
06.2021 - 08.2023
Senior Account Executive
Warner Bros Discovery (TNT Sports)
07.2011 - Current
Associate Account Executive
Turner Sports
08.2010 - 07.2011
Sales Planner → Sales Assistant
Turner Sports
11.2006 - 08.2010
Bachelor of Arts - Journalism
Lehigh University
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