Open To Work
ALICIA AMODEO
Abilene
Work Preference
Summary
Insights-driven professional with a track record of turning consumer data, competitive analysis, and market trends into clear recommendations that inform go-to-market and product strategy for national CPG brands. Skilled at synthesizing complex analysis into clear, presentation-ready narratives for senior stakeholders, and at coordinating cross-functional teams, from marketing to technical partners, to bring insights into action.
Overview
9
9
years of professional experience
Work History
Client Insights Consultant
Circana
07.2025 - Current
- Create simple one-pagers ("Hot & Cold Takes") that explain what's happening in CPG, why it matters, and what the client should do next.
- Build and present quarterly thought leadership on key trends shaping the CPG space, including ecommerce growth, in-store shopping, and generational trends, drawing on data from multiple sources.
- Manage the Keurig IQ household consumption data as the company's SME, turning consumer trends into clear insights that guide product and marketing decisions.
- Serve as the main link between the client and our technical team, overseeing data changes, addressing issues, and turning all analysis into clear guidance for product and marketing decisions.
Client Insights Analyst
Circana
09.2021 - 07.2025
- Analyzed omni-channel data in Unify to understand customer behavior, product performance, and cross-channel trends, turning insights into clear inputs for product, marketing, and channel strategy.
- Benchmarked brand performance across retailers and competitive product performance within retailers to identify differentiation opportunities, informing positioning recommendations presented to senior stakeholders.
- Presented data-driven recommendations to senior leaders that informed product messaging, channel strategy, and go-to-market planning, collaborating across teams to guide execution.
- Managed a $100K custom consumer survey, acting as the main link between the client and the COE to shape research goals, coordinate timelines, and deliver insights that informed product and marketing decisions.
- Planned and ran bi-weekly client training sessions, built content, coordinated guest speakers, and managed bi-yearly training programs to support client adoption, understanding, and activation of insights.
Supply Chain Analyst
The Michaels Company
05.2019 - 09.2021
- Lead packaging strategy initiatives that improve product flow from warehouse to shelf, supporting sales goals, brand expansion, and in‑store placement.
- Managed vendor relationships and resolved supply‑chain bottlenecks to ensure timely product availability and alignment with organizational priorities.
- Addressed supply‑chain issues by partnering with vendors to ensure product availability aligned with brand goals.
- Collaborated with cross‑functional teams to streamline market delivery processes, enhancing workflows and supporting brand expansion.
- Tracked packaging changes in Microsoft Access to keep product availability, retail strategy, and launch timelines aligned across the organization
Business Manager
PFSweb
09.2018 - 05.2019
- Managed 500+ weekly bulk inventory orders across 100+ products through DRP, improving supply‑chain efficiency and supporting timely marketing execution.
- Coordinated with 12 distribution centers, 2 online teams, and 2 call centers to successfully execute gift-with-purchase (GWP) programs, enhancing promotional effectiveness.
- Built strong relationships with the L’Oréal PPD Marketing Team, ensuring alignment on new product launches and sales initiatives across the organization.
- Liaised between multinational technical teams and stakeholders during Clarisonic B2B implementation, ensuring clear communication and timely issue resolution to maintain project timeline.
- Developed and presented ad hoc reports and KPIs to internal teams and external management, facilitating data-driven decisions and informing brand strategy.
Business Operations System Support
PFSweb
08.2017 - 09.2018
- Supported Distributed Order Management (DOM) and Warehouse Management (WMS) systems to streamline omnichannel operations and improve workflow efficiency for multiple clients.
- Optimized Distribution Center workflows to enhance omnichannel operations, improving delivery performance across the organization.
- Fostered strong relationships with Business Account Managers, IT, and Warehouse teams to drive collaboration and achieve shared operational and brand objectives.
- Created annual training materials for warehouse staff, aligning distribution processes and enhancing operational effectiveness.
Education
Masters of Science - Business Analytics
Syracuse University
05-2021
Bachelors of Business Administrative Management - Information Systems
Texas Tech University
05-2017
Skills
- Market Analysis
- Data Analysis and Visualization
- Data-Driven Decision Making
- Syndicated Data Tools
- CPG Expertise
- Microsoft Office
- Problem Solving
- Customer-Centric Mindset
- Qualitative Research
- Presentation and Communication Skills
Timeline
Client Insights Consultant
Circana
07.2025 - Current
Client Insights Analyst
Circana
09.2021 - 07.2025
Supply Chain Analyst
The Michaels Company
05.2019 - 09.2021
Business Manager
PFSweb
09.2018 - 05.2019
Business Operations System Support
PFSweb
08.2017 - 09.2018
Masters of Science - Business Analytics
Syracuse University
Bachelors of Business Administrative Management - Information Systems
Texas Tech University