Alicia Cervantes
Lewisville,TX
Summary
I began my Marriott career in December 2006 in the Front Office and have since grown through several roles across the company.
Proactive and goal-oriented professional with excellent time management and problem-solving skills. Known for reliability and adaptability, with swift capacity to learn and apply new skills. Committed to leveraging these qualities to drive team success and contribute to organizational growth.
Overview
9
9
years of professional experience
Work History
Sales Manager
Renaissance Saint Elm Dallas Hotel
03.2023 - Current
- As a Sales Manager, I drive revenue growth by developing new business, strengthening existing accounts, and executing strategic sales initiatives that maximize hotel profitability while maintaining exceptional customer satisfaction. I consistently exceed performance targets, achieving 115% of goal in 2025 and 108% in 2024.
- In September 2025, I stepped in as Interim Director of Sales and led the team to its highest-performing Q4 on record, with December revenue increasing 435% year over year. I was instrumental in shaping sales strategy, reinforcing accountability, and elevating performance standards to deliver these outstanding results.
E-Lead Catcher
Marriott, Mid-America Multi-Hotel Sales
10.2020 - Current
- Manage and qualify incoming leads from multiple channels, including CI/TY & SFAWeb, email, eChannels, hotels, and Multi-Hotel Sales teams. Conduct research and accurately enter customer requests into CI.
- Distribute new leads to Senior Sales Managers on a rotational basis, while meticulously tracking lead flow and assignments using Microsoft Excel to ensure accountability and follow-up.
- Respond promptly to customer inquiries and handle general correspondence in a professional, grammatically precise, and positive manner to support strong client relationships.
Sales Administrative Assistant
Marriott, South Central Group Sales
12.2017 - 10.2020
- Develop proposals, contracts, and customized templates to support Senior Sales Managers in the Dallas–Fort Worth market.
- Provide coverage and assist clients when Sales Managers are out of the office, ensuring seamless communication and service continuity.
- Efficiently enter and manage new opportunities in CI to maintain accurate pipeline tracking.
- Respond to inquiries on intermediary platforms such as the Dallas Convention & Visitors Bureau and CVENT in a timely and professional manner.
- Answer incoming office calls and direct callers to the appropriate team member to ensure prompt assistance.
Administrative Assistant - Merchandiser
Marriott, US Account Sales
10.2017 - 12.2018
- Accurately and efficiently enter leads submitted by Sales Executives, Account Executives, and Senior Account Executives to ensure timely follow-up and pipeline integrity.
- Collaborate closely with the merchandising team to coordinate and distribute leads strategically.
- Build strong working relationships with stakeholders and Sales Managers to enhance productivity and capitalize on new business opportunities.
Sales Manager
Marriott, South Central Group Sales
10.2016 - 10.2017
- Represent and sell 15 properties in the Dallas/Fort Worth market, including both full-service and modern select-service hotels.
- Respond to incoming calls for new inquiries, capturing and entering customer information in real time within SFA/CI. Proactively follow up on e-leads through CI, converting inquiries into direct phone conversations to drive engagement and close business.
- Prepare and present proposals, issue contracts, and address client questions regarding events via phone and email with professionalism and urgency.
- Facilitate a seamless handoff to on-property event teams once contracts are signed to ensure successful execution.
- Maintain comprehensive and organized records in CI by attaching all relevant documentation, including proposals, contracts, correspondence, and payment confirmations.
Education
Diploma -
Arlington High School
06-2001
Skills
- Proficient in written and oral communication in English and Spanish
- Proficient in Microsoft Office and Marriott applications
- Motivational skills
- Client relationship management
- Sales processes
- Sales team training
- Relationship building
CONTACT
- PHONE: (214) 264-7484
- EMAIL: Alicia.cervantes005@gmail.com
Timeline
Sales Manager
Renaissance Saint Elm Dallas Hotel
03.2023 - Current
E-Lead Catcher
Marriott, Mid-America Multi-Hotel Sales
10.2020 - Current
Sales Administrative Assistant
Marriott, South Central Group Sales
12.2017 - 10.2020
Administrative Assistant - Merchandiser
Marriott, US Account Sales
10.2017 - 12.2018
Sales Manager
Marriott, South Central Group Sales
10.2016 - 10.2017
Diploma -
Arlington High School