Alicia Councill
Forest Hill,MD
Summary
Dynamic Supply Chain Director who oversees many facets of operations, inventory, and fulfillment with strong strategic, collaborative, communication skills. Brings comprehensive knowledge of the DTC Omni business and supply chain operations. Skilled at identifying areas of opportunities and driving process and/or system improvements to lead to growth and improvement.
Overview
12
12
years of professional experience
Work History
Director, Supply Chain Ops DTC & Inventory Alloc.
Under Armour
04.2019 - Current
- Motivates and drives accountability by creating clear measurable goals, role clarity and communicating expectations for a team of over 10 professionals focused on fulfillment, operational efficiency, inventory accuracy and stock assignment.
- Possess strong understanding of end to end processes, system technology, consumer buying, fulfillment journey and industry best practices to help influence and drive Supply Chain strategies to support over $1.5B DTC Business.
- Collaborates closely with Distribution and Logistics, along with Commercial partners to drive forecast accuracy, DH flow of goods, network strategy decisions, and ensure fulfillment for Omni channels.
- Serves as a SME and BPO on multiple high profile projects designed to improve systems and process to drive growth in UA's largest region.
Sr. Manager, DTC Operations
Under Armour
06.2018 - 04.2019
- Served as a Super User & SME on large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
- Implemented and developed operational standards, policies and procedures.
- Led hiring, onboarding and training of new hires to fulfill business requirements.
- Analyzed and reported on key performance metrics to senior management.
Sr. Manager, Order to Cash Functional Owner
Under Armour
01.2016 - 06.2018
- Served as the Functional expert within the Order to Cash workstream on a Global SAP ERP implementation
- Collaborated globally with all impacted business units to functionally design, build, and test the new system and processes.
- Developed and led training to hundreds of teammates globally
- Supported Go Live and extended Hyper Care through identifying, fixing, and testing defects and enhancements post go live.
Manager, Account Services
Under Armour
02.2011 - 12.2015
- Maximized performance by monitoring daily activities and mentoring team members.
- Monitored and analyzed business performance to identify areas of improvement and make necessary adjustments.
- Delivered outstanding service to wholesale customers to maintain and extend relationships for future business opportunities.
Education
Bachelor of Arts - Business Administration
University of Baltimore
Baltimore, MDSkills
- Exemplary Communication Skills
- Strategic Vision & Goals
- Operational Standards & Efficiency
- Methodology Improvements
- Motivational Leadership
- Critical Thinking
Participant of Leadership Acceleration Program
Nominated and participated in a seven month program that uses 360 feedback from peers along with Executive Coaching to create and obtain developmental goals to get you to the next level of your career.
Timeline
Director, Supply Chain Ops DTC & Inventory Alloc.
Under Armour
04.2019 - Current
Sr. Manager, DTC Operations
Under Armour
06.2018 - 04.2019
Sr. Manager, Order to Cash Functional Owner
Under Armour
01.2016 - 06.2018
Manager, Account Services
Under Armour
02.2011 - 12.2015
Bachelor of Arts - Business Administration
University of Baltimore