Summary
Overview
Work History
Education
Skills
Timeline
Generic

Alicia Herrera

Tempe,AZ

Summary

Experienced with organizing and managing various events from inception to completion. Utilizes strategic planning and effective communication to ensure successful event execution.

Overview

5
5
years of professional experience

Work History

Event Manager

Heidi's Events and Catering
09.2024 - Current
  • Interacts directly with on-site venue contacts and clients, managing expectations, confirming details, and adjusting execution plans as needed. Brings a hospitality-first mindset to every interaction.
  • Leads teams of up to 15 staff per event, including 6–8 servers, 4 event chefs, and culinary leads. Maintains strong communication and morale by running detailed pre-shift meetings, delegating clearly, and stepping in hands-on when needed.
  • Regularly manages events for 100–150 guests; experience includes overseeing a 500-person buffet breakfast with a multi-station setup and tight service timelines.
  • Manages end-to-end event logistics, including venue walkthrough, floor plan validation, service timing, kitchen communication, staff briefings, and on-site coordination. Frequently oversees multiple shifts of servers and chefs to ensure smooth transitions throughout event phases.

Business Development Intern

Nektyd
03.2024 - 09.2024
  • Conduct market research to identify new business opportunities.
  • Engage in outbound campaigns to generate leads and interest.
  • Participate in brainstorming sessions for innovative business development tactics.

Shift Lead

Playa Bowls
08.2022 - 05.2023
  • Managed the team during a shift to ensure smooth operation.
  • Resolved customers' complaints to maintain positive relationships.
  • Conducted cash handling procedures such as counting and balancing registers and making deposits.

Banquet Set Up, Hostess, Cocktail Server

Watermark Country Club
05.2021 - 07.2022

Set-up and tear-down of banquet events.

  • Monitored bar cleanliness and organization, adhering to strict aesthetic standards for inviting atmosphere.
  • Coordinated with event planners for private parties, tailoring service to meet specific client needs and preferences.

Education

Bachelor of Arts - Applied Business And Technology

Arizona State University
Tempe, AZ
05-2025

Skills

  • Guest relations
  • On-site execution
  • Operations oversight
  • Deadline management
  • Staff oversight
  • Team leadership and supervision
  • Catering coordination
  • Event staff management
  • Managing events from start to finish
  • Customer service
  • Problem-solving abilities

Timeline

Event Manager

Heidi's Events and Catering
09.2024 - Current

Business Development Intern

Nektyd
03.2024 - 09.2024

Shift Lead

Playa Bowls
08.2022 - 05.2023

Banquet Set Up, Hostess, Cocktail Server

Watermark Country Club
05.2021 - 07.2022

Bachelor of Arts - Applied Business And Technology

Arizona State University
Alicia Herrera
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