Alicia Knighton
San Diego,CA
Summary
Proven leader in retail management, adept at elevating store performance and customer satisfaction through strategic planning and visual merchandising at SMCP USA. Skilled in employee motivation and customer relations, achieving consistent sales targets. Excelled in fostering team productivity and streamlining operations, ensuring a 20% increase in repeat business. Collaborative leader partners with coworkers to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
11
11
years of professional experience
Work History
Shop Manager
Ba&sh
2023.12 - Current
- Maintained a clean, safe, and inviting store environment for both customers and employees by enforcing proper safety protocols and cleanliness standards.
- Delivered excellent customer service by addressing and resolving customer inquiries and complaints.
- Managed inventory control, cash control, and store opening and closing procedures.
- Managed inventory levels for optimal product availability, resulting in fewer stockouts and increased sales.
- Increased customer satisfaction by implementing effective sales strategies and providing exceptional customer service.
- Kept orderly and accurate accounting records by monitoring sales documentation.
- Established strong vendor relationships for timely delivery of products and seamless order processing, ensuring customer satisfaction.
- Analyzed sales data to identify trends and create targeted marketing initiatives that catered to the needs of our customer base.
- Implemented store policies and procedures to remain compliant with corporate guidelines.
- Developed new promotional campaigns to attract new customers.
- Implemented visual merchandising techniques to attract customers and drive sales, leading to improved store performance.
- Streamlined store operations by delegating tasks efficiently to team members and monitoring progress regularly.
- Developed loyalty program that significantly increased repeat business.
Key Holder Supervisor
Coach
2021.07 - 2023.12
- Completed store opening and closing procedures.
- Counted out cash drawers and balanced totals.
- Updated store displays frequently to maintain freshness in presentation while highlighting key products or trends effectively.
- Improved customer service by projecting friendly and knowledgeable attitude.
- Handled escalated customer issues calmly and professionally while working towards mutually beneficial resolutions in alignment with company values.
- Managed daily store operations, including opening and closing procedures, cash handling, and staff scheduling.
- Received and counted money.
- Trained new employees on company policies, procedures, and best practices to ensure consistent performance across the team.
- Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
- Addressed customer concerns promptly and professionally, leading to improved customer experiences and stronger relationships.
- Processed cash, credit, debit, and check payments.
- Enhanced store sales by implementing effective visual merchandising strategies and product placement.
- Opened inventory boxes and restocked shelves.
- Conducted regular audits of store merchandise, ensuring accurate record-keeping and minimizing shrinkage.
- Streamlined inventory management processes for increased efficiency and reduced stock discrepancies.
- Rotated stock according to dates and protocols.
- Accepted and processed customer returns.
- Collaborated with management to develop innovative marketing campaigns that drove foot traffic and boosted sales.
- Assisted with the development and execution of employee training programs, contributing to a knowledgeable, empowered team focused on driving store success.
- Trained and supervised new employees to apply best practices in customer service and store operations.
- Assisted with team responsibilities by cleaning, managing cash registers, and product merchandising.
- Engaged with customers to build rapport and promote long-term loyalty for increased sales.
- Met sales targets consistently for each shift by positively engaging customers and delivering high levels of service.
Sales Supervisor/Visual Merchandising Coordinator
Smcp Usa
2013.08 - 2021.07
- Increased customer satisfaction by addressing and resolving client concerns efficiently.
- Oversaw employee performance, corrected problems, and increased efficiency to maintain productivity targets.
- Achieved sales targets consistently through regular monitoring of team performance and adjusting strategies accordingly.
- Handled escalated customer issues promptly, ensuring timely resolution and high levels of client satisfaction.
- Developed strong relationships with key clients, resulting in repeat business and increased revenue.
- Checked store merchandise regularly for proper display and replenishment.
- Exceeded sales goals and accomplished business objectives by inspiring staff and promoting target products.
- Coached employees and trained on methods for handling various aspects of sales, complicated issues, and difficult customers.
- Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
- Enhanced team productivity by creating a supportive work environment and providing ongoing feedback.
- Effectively coached team members to reach weekly and monthly sales goals.
- Played an integral role in recruitment processes by interviewing candidates and guiding them through onboarding procedures upon hire completion successfully.
- Completed employee evaluations to stay on top of lagging knowledge or skills and proactively close gaps to maximize performance.
- Conducted regular performance evaluations, identifying areas for improvement and implementing necessary action plans.
- Maintained comprehensive knowledge of industry trends, competitor activity, and emerging technologies to inform strategic decisionmaking.
- Constructed displays and signs to promote specified products and sales promotions.
- Generated detailed reports highlighting team achievements as well as areas requiring further attention or improvement efforts.
- Orchestrated successful product launches, coordinating between marketing, sales, and product development teams.
- Elevated customer service standards by establishing comprehensive feedback system to promptly address and resolve customer issues.
- Led by example, consistently exceeding personal sales targets and inspiring team to achieve collective goals.
- Streamlined sales reporting process, making it easier for management to track progress and identify areas for improvement.
- Communicated best practices among on-site and external personnel to align efforts and goals.
- Scheduled and monitored sales team members' workloads to meet customer needs.
- Continuously educated self on emerging fashion trends and retail industry developments, ensuring up-to-date knowledge and application of relevant strategies within the visual merchandising role.
- Streamlined fixture setup processes, reducing time spent on labor-intensive tasks while maintaining high-quality presentations.
- Increased overall store performance by conducting regular audits of visual merchandising practices and providing feedback for improvements.
- Contributed to the development of company-wide visual merchandising guidelines, establishing best practices for stores across the region.
- Trained new employees on visual merchandising principles, contributing to a cohesive team environment focused on driving sales results.
- Collaborated with store management to ensure visual consistency and adherence to brand standards.
- Developed and executed floor plans for merchandise layouts, optimizing traffic flow and product visibility.
- Scheduled regular maintenance and repair of displays for longevity.
- Investigated current trends and innovative techniques to create unique displays.
- Used props and lighting to enhance appearance and visibility of displays.
Education
Associate of Arts - VISUAL MERCHANDISING
BAUDER COLLEGE
ATLANTA GA03.2007
Skills
- Customer Service
- Employee Management
- Health and safety
- Invoicing
- Employee Scheduling
- Task Delegation
- Merchandise planning
- Customer Engagement
- Employee Motivation
- Visual Merchandising
- Brand representation
- Decision-Making
- Team Leadership
- Inventory Management
- Relationship Building
- Strategic Planning
- Delegating Work
- Staff Scheduling
- Staff hiring
- Customer Relations
- Goal Setting
- Sales Tracking
- Assignment Delegation
- Performance Improvements
- Operations Oversight
- Product Promotion
- Business marketing
- Organizational Structuring
Languages
Spanish
Native or Bilingual
Timeline
Shop Manager
Ba&sh
2023.12 - Current
Key Holder Supervisor
Coach
2021.07 - 2023.12
Sales Supervisor/Visual Merchandising Coordinator
Smcp Usa
2013.08 - 2021.07
Associate of Arts - VISUAL MERCHANDISING
BAUDER COLLEGE
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