ALICIA KOLHOFF
Sparta,USA
Summary
Dynamic market research professional with a proven track record in developing competitive intelligence and partnership programs that shape corporate strategy and drive business growth. Expertise in delivering actionable insights through comprehensive analysis to enable informed decision-making. Skilled in leading cross-functional teams and utilizing data visualization tools to enhance understanding and engagement among stakeholders. Committed to fostering a data-driven culture that empowers teams to achieve strategic objectives.
Overview
37
37
years of professional experience
Work History
Independent Consultant
AK Consulting
Sparta, MI
09.2025 - Current
- Continue Partner Management work with Babel Street on a contract basis
- Work with other independent business entities to assist with various projects
Director, Partner Management
Babel Street
Reston, VA
02.2024 - 09.2025
- Developed and launched formal partnership program and two partner portals, building and supporting over 50% of company revenue
- Collaborated with finance, operations, product, sales, and marketing to improve existing processes and materials to formalize and grow partnership program
- Evaluated and onboarded resellers and system integrators, expanding market reach and partner relationships, ultimately supporting 110+ partners in 25 countries
Market Research Director
Babel Street
Reston, VA
10.2022 - 02.2024
- Expanded competitive intelligence function by creating battlecards and intel reports and onboarding outsourced CI tool
- Led research initiatives supporting mergers and acquisitions, go-to-market strategies, and business diversification to align with corporate goals
- Oversaw daily activities of interns, ensuring alignment with team objectives
Market Research Analyst
Babel Street
Reston, VA
11.2021 - 09.2022
- Analyzed competitor government contracts data to inform competitive pricing strategy
- Created monthly market intelligence newsletter and updated competitor and partner database
- Produced presentations and reports to address board/management requests for data and insights
Market Intelligence Analyst
Warner Norcross + Judd LLP
Grand Rapids, MI
03.2015 - 09.2020
- Conducted market research to identify target markets, market conditions, customer behavior, trends, and competition
- Created dashboards and analyzed digital metrics, providing actionable insights to inform marketing and business strategies
- Facilitated executive understanding of key clients, enhancing client satisfaction and identifying growth opportunities
- Designed detailed questionnaires and surveys and reported results for both external and internal use
Market Intelligence Analyst
Priority Health
Grand Rapids, MI
01.2014 - 03.2015
- Developed monthly market intelligence newsletter for key executives at Priority Health and its parent, Spectrum Health (now Corewell Health)
- Managed studies and surveys, analyzing market share data to inform business and marketing planning
Marketing Communications Coordinator III
Spectrum Health (now Corewell Health)
Grand Rapids, MI
02.2013 - 01.2014
- Designed and implemented multi-channel marketing campaigns, aligning communication plans with internal and external audience needs to drive engagement
- Supported creation of competitor marketing intelligence tool/system to enhance strategic insights
- Oversaw CRM provider relationship, deepening understanding of data and analytics while educating team members on best practices
System Marketing Analyst
Spectrum Health (now Corewell Health)
Grand Rapids, MI
06.2010 - 02.2013
- Created executive dashboards using web and social media analytics, offering actionable recommendations for improvement
- Analyzed and organized market share data for service lines and entities to inform business and marketing strategies
- Coordinated studies and surveys to address client satisfaction needs, overseeing management of external vendors
Market/Research Analyst
IRN Inc.
Grand Rapids, MI
01.1995 - 06.2010
- Authored custom in-depth research studies for customers and presented findings to executives, facilitating data-driven insights and strategic recommendations
- Created and maintained spreadsheets/databases for customers, analyzing business mix and projecting future production to guide strategic planning
Assistant Office Manager
IRN Inc.
Grand Rapids, MI
09.1989 - 01.1995
- Typing, filing, report production, answering phones, use of office equipment (fax, copier, etc.), accounts payable and receivable, supervision and training, etc.
Education
Bachelor of Arts - Business Administration
Grand Valley State University
Allendale, MI04-1998
Skills
- Strategic Problem-Solving
- Stakeholder Communication
- Cross-Functional Collaboration
- Competitive Intelligence / Market Analysis
- Business Strategy
- Project Management
- Quantitative and Qualitative Analysis
- SWOT Analysis
- Microsoft Suite
- Salesforce
- SQL
- Tableau
- SurveyMonkey
- SharePoint
- Google Analytics / AdWords
- Constant Contact
- Vuture
- CRM (formerly ContactEase)
Accomplishments
- Increased competitive win rate by 20% by completing peer to peer software and pricing analysis with accuracy and efficiency.
Timeline
Independent Consultant
AK Consulting
09.2025 - Current
Director, Partner Management
Babel Street
02.2024 - 09.2025
Market Research Director
Babel Street
10.2022 - 02.2024
Market Research Analyst
Babel Street
11.2021 - 09.2022
Market Intelligence Analyst
Warner Norcross + Judd LLP
03.2015 - 09.2020
Market Intelligence Analyst
Priority Health
01.2014 - 03.2015
Marketing Communications Coordinator III
Spectrum Health (now Corewell Health)
02.2013 - 01.2014
System Marketing Analyst
Spectrum Health (now Corewell Health)
06.2010 - 02.2013
Market/Research Analyst
IRN Inc.
01.1995 - 06.2010
Assistant Office Manager
IRN Inc.
09.1989 - 01.1995
Bachelor of Arts - Business Administration
Grand Valley State University