Summary
Overview
Work History
Education
Skills
Certification
Key Qualifications
Timeline
Generic

Alicia Ortiz

Tampa,Florida

Summary

Accomplished, self-directed with demonstrated abilities to lead diverse teams of professionals to new levels of success in a variety of highly competitive industries, cutting-edge markets, and fast-paced environments. Strong business and technical qualifications with an impressive track record of extensive hands-on experience in sales management, strategic planning, business development, operations, development, and management of international and domestic markets. Able to successfully analyze an organization's critical business requirements, identify deficiencies and potential opportunities, and develop innovative and cost-effective solutions for enhancing competitiveness, increasing revenues, and improving customer service offerings.

Overview

21
21
years of professional experience
1
1
Certification

Work History

Aesthetic Advisor Level 2

Ideal Image
09.2023 - Current
  • Maintained up-to-date knowledge on industry trends and regulations, ensuring accurate advice was provided to clients at all times.
  • Developed long-lasting relationships with clients to ensure consistent retention and loyalty.
  • Managed risk effectively by closely monitoring client portfolios and making timely adjustments.
  • Utilized advanced CRM tools to track client interactions efficiently while maintaining detailed records of their individual goals, preferences, and concerns.
  • Consultative sales for Aesthetic treatments, qualifying leads, providing diagnostics for treatment, selling packages based on the client’s needs.

Aesthetics Director

BioDesign Aesthetics
01.2023 - Current
  • Patient consultations, answering calls and messages, scheduling patients, creating social media content, creating treatment plans, pricing and marketing ideas, implementing policies and procedures

Global Account Executive for Information Technology

SILVERBACK COMMUNICATIONS LLC.
01.2020 - 01.2023
  • Responsible for key accounts, developing relationships, sales training, reporting and analytics

Lead Resource Center (Inside Sales)

IDEAL IMAGE CORPORATION
01.2019 - 01.2020
  • Meeting sales goals, customer service excellence, operational frameworks, expertise in cosmetic modalities

Business Manager

NORDSTROM INTERNATIONAL PLAZA - NARS COSMETICS
01.2018 - 01.2019
  • Meeting sales volume projection, staff and business development, strategizing and executing events, implementing customer service excellence policy

Assistant Manager

NORDSTROM INTERNATIONAL PLAZA - MAC COSMETICS
01.2017 - 01.2018
  • Meeting sales goals, assisting in hiring process, supporting overall business operations, hosting training events, staff development

BUSINESS MANAGER AND CERTIFIED PROFESSIONAL MAKEUP ARTIST

MACY'S- MAC COSMETICS
01.2010 - 01.2017
  • Marketing and sales planning, increasing annual revenue, strategic staffing, proposing new floor plan, training and succession planning, planning and implementing events

RETAIL COUNTER MANAGER

MACY'S- CLINIQUE
01.2006 - 01.2010
  • Achieving sales goals, facilitating clinical seminars, receiving awards, planning and executing successful events

RETAIL BUSINESS MANAGER

MACY'S- CLINIQUE SHISEIDO
01.2004 - 01.2006
  • Sales reporting and planning, expanding business clientele, operational business management, achieving sales volume

Education

High School Diploma -

Arcadia High School

Neuro Linguistic Programming Life Coach -

Auspicium
Remote

Hypnotherapist Practitioner -

Auspicium
Remote

Psychotherapy Practitioner -

Udemy
Remote

Reiki Master Levels 1,2 -

Udemy
Remote

Weight Loss And Fitness Coach Certification -

Udemy
Remote

Ayurvedic Nutritionist And Holistic Health Coach -

My Vinyasa Practice
Remote

Doctor Of Naturopathic Medicine -

Udemy
Remote

Skills

  • Relationship Building
  • Strategic Revenue Planning
  • Training and mentoring
  • Presentations and public speaking
  • Sales and staff development

Certification

  • Professional Makeup Artistry Advanced Level certification 1, 2 - MAC Cosmetics
  • Accredited Consultant with a 100% clinical laboratory score - Clinique
  • Certified in Japanese Shiatsu facial massage - Shiseido
  • Managerial Marketing and Execution in Business Planning
  • Trained in CPR and Infectious Disease Control
  • Knowledgeable in Information Technology, Telecommunications, R2, V3 certification and ISO9001

Key Qualifications

  • Sales Management and Development, Business Strategy, Business Development, Marketing and Training
  • Strong interpersonal and communication skills - Earns loyalty and trust
  • Leadership - Forward Thinking - Excellence in Execution
  • Understanding of domestic and international markets
  • Attained Several Advanced level makeup certifications
  • Knowledge in recruiting talent, hiring, employee retention and succession planning staff
  • Highly organized, motivated, and effective
  • MS Word, Excel, PowerPoint, Seamless, Salesforce

Timeline

Aesthetic Advisor Level 2

Ideal Image
09.2023 - Current

Aesthetics Director

BioDesign Aesthetics
01.2023 - Current

Global Account Executive for Information Technology

SILVERBACK COMMUNICATIONS LLC.
01.2020 - 01.2023

Lead Resource Center (Inside Sales)

IDEAL IMAGE CORPORATION
01.2019 - 01.2020

Business Manager

NORDSTROM INTERNATIONAL PLAZA - NARS COSMETICS
01.2018 - 01.2019

Assistant Manager

NORDSTROM INTERNATIONAL PLAZA - MAC COSMETICS
01.2017 - 01.2018

BUSINESS MANAGER AND CERTIFIED PROFESSIONAL MAKEUP ARTIST

MACY'S- MAC COSMETICS
01.2010 - 01.2017

RETAIL COUNTER MANAGER

MACY'S- CLINIQUE
01.2006 - 01.2010

RETAIL BUSINESS MANAGER

MACY'S- CLINIQUE SHISEIDO
01.2004 - 01.2006

High School Diploma -

Arcadia High School

Neuro Linguistic Programming Life Coach -

Auspicium

Hypnotherapist Practitioner -

Auspicium

Psychotherapy Practitioner -

Udemy

Reiki Master Levels 1,2 -

Udemy

Weight Loss And Fitness Coach Certification -

Udemy

Ayurvedic Nutritionist And Holistic Health Coach -

My Vinyasa Practice

Doctor Of Naturopathic Medicine -

Udemy
Alicia Ortiz