Alicia Starko Shultz
Houston,TX
Summary
Customer-oriented, strategic-thinking sales management professional successful in cultivating partnerships, retaining top accounts and growing profit channels with 10+ years experience in the food and beverage industry. Multi-tasking and self-motivated leader with expertise in expanding network connections and persuasively introducing products. Well-versed in implementing pricing models, managing distributor and vendor relations and expanding territory.
Overview
12
12
years of professional experience
Work History
Area Sales Manager
Lemon Perfect Company
Houston, TX
04.2022 - Current
- Manage distributors and build relationships with key managers and sales reps
- Manage distributor inventory levels and advise on PO orders
- Work with DOD to find distributors to cover counties needing to be serviced
- Key player in development, sales, and promotion of the brand regionally and at store level
- Built close relationships with Corporate Kroger in Houston Market, while creating incentives at store level to drive volume, which lead to exceptional growth in market
- Manage existing accounts and gain additional placements while effectively executing P.O.S, Coolers, and secondary placements in store
- Ensure execution of new product launches and promotions
- Maximize brand exposure with samplings and promotional events
- Plan and prioritize weekly strategies to optimize field time
- Top sales performer for yellow coolers in market
- Awarded 2023 Best of the Best Award
Field Sales Representative
Golden Road Brewing
San Diego, CA
02.2018 - 11.2021
- Participating in overall sales strategy and goal planning for sale of Golden Road beer
- Prospects new business by determining focus areas within territory, setting up presentations, and utilizing stop-by techniques
- Work with designated distributor branch managers to meet sales goals and objectives
- Maximize the POS exposure in each account
- Coordinate with distributors on all ordering to ensure that distributor has adequate inventory for each sales period
- Take lead on all distributor facing communication and strategy
- Look at territory with entrepreneurial eyes to seek out new opportunities to increase sales and penetration
- Awarded multiple incentive trips as a Top Sales Performer
Social Media Manager - Freelance
Living Hope Home Healthcare
Houston, TX
06.2017 - 06.2018
- Run all social media accounts daily; posting content (Facebook, LinkedIn) driving business
- Aligned visual design and brand messaging elements to deliver consistency across digital advertising and marketing platforms
- Utilized Twitter and Facebook to promote products, services and content
- Developed and implemented strategic social media marketing plans
Marketing Coordinator
San Lorenzo Bikinis
San Clemente, CA
10.2017 - 02.2018
- Managed marketing team to meet deadlines
- Collaborated with other big brands and influencers
- Analyzed and communicated results from marketing initiatives such as promotions and other events
- Worked with creative team to draft newsletters, social media flyers, and in-store marketing materials
- Interview and hire graphic designers and social media managers
- Managed 7 store locations in Hawaii & California
- Oversaw product photoshoots and models
Brand Activation Manager
Anheuser Busch
San Diego, CA
07.2017 - 11.2017
- Drove brand development, maintenance and optimization while working closely with sales workforce to effectively align products with consumer demands
- Conduct daily sales calls at On Premise accounts
- Work with wholesalers to maximize ROI
- Increase sales volume, number of draught key accounts, increase point of distribution through targeted accounts
- Face of Anheuser Busch to consumers and accounts
- Achieve KPI each month
Marketing Coordinator
Talent Tree Agency
Houston, TX
09.2016 - 05.2017
- Managed the onboarding and training process of clients and models
- In charge of all promotional material for staff
Sales Representative South Texas Lead
Celsius Inc
Houston, TX
12.2012 - 07.2016
- Managed relationship with store contacts
- Led in-store product demonstrations
- Illustrated sales performance and results
- Coordinated with distributor and sales
- Scheduled promotions with stores and brand ambassadors
- Identified and interviewed qualified candidates to assist in product marketing efforts
- Performed face to face sales with customers
- Interview and hire brand ambassadors to execute in store demos and promotional events
On Premise Sales Brand Manager
Goose Island Beer Company
Houston, TX
12.2012 - 01.2014
- Aligned with distributor to drive sales during brand launch in Texas
- Managed brand activations in the on premise
Education
Certification in Data Analytics & Visualization -
Rice University
12.2023
Bachelors of International Business -
University of St. Thomas
12.2021
Timeline
Area Sales Manager
Lemon Perfect Company
04.2022 - Current
Field Sales Representative
Golden Road Brewing
02.2018 - 11.2021
Marketing Coordinator
San Lorenzo Bikinis
10.2017 - 02.2018
Brand Activation Manager
Anheuser Busch
07.2017 - 11.2017
Social Media Manager - Freelance
Living Hope Home Healthcare
06.2017 - 06.2018
Marketing Coordinator
Talent Tree Agency
09.2016 - 05.2017
Sales Representative South Texas Lead
Celsius Inc
12.2012 - 07.2016
On Premise Sales Brand Manager
Goose Island Beer Company
12.2012 - 01.2014
Bachelors of International Business -
University of St. Thomas
Certification in Data Analytics & Visualization -
Rice University