Alicia Starko Shultz
Houston,TX
Summary
Customer-oriented, strategic-thinking sales management professional successful in cultivating partnerships, retaining top accounts and growing profit channels with 10+ years experience in the food and beverage industry. Multi-tasking and self-motivated leader with expertise in expanding network connections and persuasively introducing products. Well-versed in implementing pricing models, managing distributor and vendor relations and expanding territory.
Overview
12
12
years of professional experience
Work History
Area Sales Manager
Lemon Perfect Company
04.2022 - Current
- Manage distributors and build relationships with key managers and sales reps
- Manage distributor inventory levels and advise on PO orders
- Work with DOD to find distributors to cover counties needing to be serviced
- Key player in development, sales, and promotion of the brand regionally and at store level
- Built close relationships with Corporate Kroger in Houston Market, while creating incentives at store level to drive volume, which lead to exceptional growth in market
- Manage existing accounts and gain additional placements while effectively executing P.O.S, Coolers, and secondary placements in store
- Ensure execution of new product launches and promotions
- Maximize brand exposure with samplings and promotional events
- Plan and prioritize weekly strategies to optimize field time
- Top sales performer for yellow coolers in market
- Awarded 2023 Best of the Best Award
Field Sales Representative
Golden Road Brewing
02.2018 - 11.2021
- Participating in overall sales strategy and goal planning for sale of Golden Road beer
- Prospects new business by determining focus areas within territory, setting up presentations, and utilizing stop-by techniques
- Work with designated distributor branch managers to meet sales goals and objectives
- Maximize the POS exposure in each account
- Coordinate with distributors on all ordering to ensure that distributor has adequate inventory for each sales period
- Take lead on all distributor facing communication and strategy
- Look at territory with entrepreneurial eyes to seek out new opportunities to increase sales and penetration
- Awarded multiple incentive trips as a Top Sales Performer
Social Media Manager - Freelance
Living Hope Home Healthcare
06.2017 - 06.2018
- Run all social media accounts daily; posting content (Facebook, LinkedIn) driving business
- Aligned visual design and brand messaging elements to deliver consistency across digital advertising and marketing platforms
- Utilized Twitter and Facebook to promote products, services and content
- Developed and implemented strategic social media marketing plans
Marketing Coordinator
San Lorenzo Bikinis
10.2017 - 02.2018
- Managed marketing team to meet deadlines
- Collaborated with other big brands and influencers
- Analyzed and communicated results from marketing initiatives such as promotions and other events
- Worked with creative team to draft newsletters, social media flyers, and in-store marketing materials
- Interview and hire graphic designers and social media managers
- Managed 7 store locations in Hawaii & California
- Oversaw product photoshoots and models
Brand Activation Manager
Anheuser Busch
07.2017 - 11.2017
- Drove brand development, maintenance and optimization while working closely with sales workforce to effectively align products with consumer demands
- Conduct daily sales calls at On Premise accounts
- Work with wholesalers to maximize ROI
- Increase sales volume, number of draught key accounts, increase point of distribution through targeted accounts
- Face of Anheuser Busch to consumers and accounts
- Achieve KPI each month
Marketing Coordinator
Talent Tree Agency
09.2016 - 05.2017
- Managed the onboarding and training process of clients and models
- In charge of all promotional material for staff
Sales Representative South Texas Lead
Celsius Inc
12.2012 - 07.2016
- Managed relationship with store contacts
- Led in-store product demonstrations
- Illustrated sales performance and results
- Coordinated with distributor and sales
- Scheduled promotions with stores and brand ambassadors
- Identified and interviewed qualified candidates to assist in product marketing efforts
- Performed face to face sales with customers
- Interview and hire brand ambassadors to execute in store demos and promotional events
On Premise Sales Brand Manager
Goose Island Beer Company
12.2012 - 01.2014
- Aligned with distributor to drive sales during brand launch in Texas
- Managed brand activations in the on premise
Education
Certification in Data Analytics & Visualization -
Rice University
12.2023
Bachelors of International Business -
University of St. Thomas
12.2021
Timeline
Area Sales Manager
Lemon Perfect Company
04.2022 - Current
Field Sales Representative
Golden Road Brewing
02.2018 - 11.2021
Marketing Coordinator
San Lorenzo Bikinis
10.2017 - 02.2018
Brand Activation Manager
Anheuser Busch
07.2017 - 11.2017
Social Media Manager - Freelance
Living Hope Home Healthcare
06.2017 - 06.2018
Marketing Coordinator
Talent Tree Agency
09.2016 - 05.2017
Sales Representative South Texas Lead
Celsius Inc
12.2012 - 07.2016
On Premise Sales Brand Manager
Goose Island Beer Company
12.2012 - 01.2014
Bachelors of International Business -
University of St. Thomas
Certification in Data Analytics & Visualization -
Rice University
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