Strategic Marketing Automation Specialist with a proven ability to coordinate cross-functional teams and integrate marketing automation tools with CRM systems. Develops project plans that facilitate effective execution and regular stakeholder communication. Identifies new business opportunities through strategic networking and targeted marketing efforts.
Hi, I’m
Alicja Skoczek
Summary
Overview
6
years of professional experience
50
+ E-commerce brands
Work History
BOLD LCC PolandWarsaw, Poland
Marketing Automation Specialist
08.2021 - Current
Job overview
- Designed and monitored effective email marketing campaigns, achieving higher open and click-through rates.
- Coordinated with cross-functional teams to integrate marketing automation tools with CRM systems, enhancing lead generation processes.
- Optimised marketing automation workflows to increase efficiency and personalisation.
- Designed and implemented comprehensive marketing automation strategies to enhance lead generation and conversion rates.
- Identified new business opportunities, expanding the client base through strategic networking and marketing.
- Developed comprehensive project plans, outlining scopes, timelines, and resources, facilitating smooth execution.
- Facilitated regular team meetings and stakeholder updates, fostering open communication and collaborative problem-solving.
- Evaluated the effectiveness of communication strategies through quantitative and qualitative analysis.
- Implemented A and B testing to compare different design approaches, driving data-informed improvements.
eStrategie.plCracow, Poland
Conversion Rate Optimization Specialist
07.2020 - 08.2021
Job overview
- Raise conversion goals by improving web user experience through design quality.
- Identified high-performing digital strategies via A/B testing to inform optimisation efforts.
- Improve efficiency and personalisation by optimising marketing automation workflows for targeting.
- Strengthen customer targeting and execution by implementing marketing automation tools.
- Enhanced prospect engagement through targeted email campaigns and customised newsletter content.
- Increase subscriber engagement rates by crafting compelling email marketing campaigns for newsletters.
- Enhance usability and satisfaction by conducting user experience research for decision support.
- Monitored key performance indicators to assess marketing success and identify improvement areas.
Skills
- Marketing automation
- Email marketing
- A/B testing
- CVR optimisation
- Data analysis
- ROI and KPI-oriented strategy
- Data-driven results
- Project planning and coordination
Tools
Tools
- Iterable
- MessageGears
- HubSpot
- Klaviyo
- PushPushGo
- Push Engagement
- OptiMonster
- Hotjar
- Google Analytics
- Google Tag Manager
- Proteus
- Microstrategy
- Sisense
Education
Cracow University of EconomicsCracow, PL
Bachelor of Arts from Economics
01-2020
University Overview
- Coursework in Business Development Strategies
- Rector's scholarship for academic achievement for 3 years
Languages
Polish
First Language
English
Upper Intermediate
B2
Italian
Elementary
A2
Timeline
Marketing Automation Specialist
BOLD LCC Poland
08.2021 - Current
Conversion Rate Optimization Specialist
eStrategie.pl
07.2020 - 08.2021
Cracow University of Economics
Bachelor of Arts from Economics