Ali Marie Schmid
Brooklyn
Summary
Adaptable, solutions-oriented Executive assistant and strategic partner with a background spanning media, marketing, client management, and Executive Support. I bring a strong work ethic and a proven ability to build partnerships, strengthen team cohesion, and support high-performing team cultures. In fast-paced, matrixed environments, I provide proactive, high-judgment executive support by anticipating needs, managing competing priorities, and ensuring seamless execution with a high level of professionalism. Trusted for discretion and sound decision-making, I leverage strong communication, organizational, and analytical skills to drive operational efficiency, clarity, and alignment across teams while supporting senior leaders and business priorities.
Overview
16
16
years of professional experience
Work History
Sr Executive Assistant
Snapchat
New York
05.2018 - Current
- Manage complex calendars for multiple senior executives, prioritizing schedules, coordinating internal and external meetings, and adapting to evolving business needs while maintaining alignment with executive preferences and priorities.
- Supported day-to-day team operations by tracking company and industry events, maintaining scheduling reminders, drafting executive communications, and streamlining administrative workflows across departments to enhance operational effectiveness.
- Mastered internal platforms and systems supporting expense reporting, service agreements, contract management, accounting workflows, and purchase order generation to ensure accurate processing and operational efficiency
- Manage complex global travel logistics for executives, coordinating multi-country and multi-week itineraries, transportation, accommodations, and scheduling to ensure seamless travel experiences and operational efficiency.
- Deliver highly personalized executive travel support by overseeing hotel arrangements, ground transportation, and dining reservations tailored to individual preferences, dietary needs, and detailed comfort requirements.
- Plan and execute high-impact conferences and events ranging from intimate executive gatherings to large-scale productions for partners, clients, creators, celebrities, and C-suite leadership, ensuring seamless execution and strong brand
- Led cross-functional event planning and project management efforts, coordinating logistics, venue operations, catering, entertainment, activations, creative installations, and vendor partnerships to deliver engaging, on-brand experiences.
- Managed creator and influencer-focused events, including educational onboarding programs and “Snap Schools,” tailoring event strategy, run of show, and guest experience to resonate with emerging talent and digital audiences.
- Support talent and creator partnerships for events and brand initiatives by coordinating travel logistics, managing gifting programs, and serving as a liaison between internal teams, talent agencies, and management.
- Partner with Legal and Finance teams to manage talent contracts, onboarding, invoicing, and payments while maintaining strict confidentiality and discretion with sensitive celebrity and creator information.
- Served as a key operational resource for the partnerships organization by generating and managing purchase orders, supporting vendor operations, and training new team members on internal finance, procurement, and payment processes.
- Manage multimillion-dollar budgets ranging from $5M–$10M across partnerships, Internal and External events, brand activations, and strategic initiatives - overseeing budget allocation, invoice tracking, payments, and financial reporting to ensure accuracy and compliance with company policies.
- Orchestrated team-building events and initiatives that strengthened collaboration, enhanced communication, and fostered a positive team culture, resulting in improved team dynamics.
- Managed a multimillion-dollar global ticketing budget as part of a multi-year partnership with Live Nation Entertainment, developing tracking systems, coordinating ticket fulfillment for worldwide events and festivals, and serving as a cross-functional liaison between ticketing teams, partners, and internal stakeholders to streamline operations and communication.
- Built strong cross-functional relationships with Executive Assistants, IT/AV, Security, Facilities, Catering, and other support teams to foster collaboration, streamline operations, and ensure seamless day-to-day support for executives and internal teams.
- Served as professional extension of Executive and company, representing leadership through clear, polished, and consistent communication with internal and external stakeholders to uphold company standards.
Brand Partnerships Manager
Secret NYC / Fever Labs
New York
08.2017 - 02.2018
- Built and managed strategic partner relationships, aligning client business and marketing objectives with Secret’s media capabilities to enhance campaign effectiveness.
- Identified trend-driven marketing opportunities that increased brand visibility and audience engagement across media platforms.
- Partnered with Editorial and Creative teams to develop innovative, media-forward campaigns that expanded client reach, awareness, and marketing impact.
- Cultivated relationships with media agencies to identify collaborative opportunities that improved campaign performance and expanded audience reach.
Senior Account Manager
C8 Agency
New York
09.2016 - 08.2017
- Strengthened and expanded client relationships through strategic communication, detail-oriented project management, and consultative support across digital and experiential campaigns to enhance client satisfaction.
- Led cross-agency collaboration and client communications, streamlining workflows and managing deliverables to ensure timely project completion within budget.
- Developed and presented innovative marketing solutions based on digital trends and consumer insights, aligning with brand strategy to support long-term client success.
Account Manager, Digital Marketing Integration
SFX Entertainment // Fame House
New York
08.2014 - 08.2017
- Account lead for established client partnerships, managing digital initiatives and marketing integration across SFX’s global music portfolio.
- Fostered and expanded partner relationships through consistent communication, campaign management, and reporting, ensuring success in marketing initiatives.
- Focused on global marketing campaigns, providing strategic insights and creative concepts to amplify the brand, generate conversions (ticket sales), and increase reach to the target consumers.
- Guided clients through digital landscape and music category, identifying innovative integration approaches that enhanced brand value.
- Identified opportunities to broaden brand awareness within SFX’s music platforms and event brand audiences, developing dynamic digital and experiential programming that increased client impact and long-term partnership value.
Senior Account Executive
One Trick Pony
Philadelphia
10.2012 - 08.2014
- Led digital client management for established accounts, enhancing client relationships through detailed project planning and ensuring account stability and satisfaction.
- Developed and executed digital strategies informed by emerging trends and interactive technologies to increase consumer engagement and brand impact.
- Mentored junior account executives, fostering high-performing client teams and facilitating professional development.
- Directed cross-functional collaboration between creative and interactive teams, streamlining workflows to foster innovation and deliver integrated campaigns.
- Managed SOWs and campaign contracts, ensuring accurate scope definition, legal compliance, and seamless execution.
- Led development of Virgin Megastore’s interactive app experience, overseeing strategy, UX, roadmaps, design, development, testing, and launch.
Account Executive
Garfield Group
Newtown
03.2011 - 10.2012
- Client lead for seasoned accounts; owning communications and managing project progress, providing detailed / daily status updates, and securing project success.
- Provided dependable account support across multiple client teams, driving internal alignment through proactive communication on industry trends, project updates, priorities, and client needs to ensure seamless execution and strong client relationships.
- Developed client SOWs, status and project reports, and handled daily communications.
Traffic Manager
Garfield Group
Newtown
03.2010 - 03.2011
- Developed agency workflow reports detailing account updates and project progress, balancing creative workload across design, copy, and interactive development.
- Coordinated milestone meetings, project kick-offs, check-ins, and final testing & delivery to ensure project alignment.
- Managed client project trafficking between creative and account departments, ensuring budget, timing, and deliverables aligned with defined project plan.
Assistant Account Coordinator
Synergy Direct Marketing
Branchburg
12.2009 - 03.2010
- Coordinated corporate premium production process, delivering timelines and status reports to ensure efficient order execution.
- Engineered and optimized project fulfillment tracking and reporting system, enhancing visibility and accountability for all existing accounts.
Education
Bachelor of Arts - Communications
Coastal Carolina University
Conway, SC05-2009
Skills
- Complex Scheduling for Senior Executives & C-Suite
- Global Travel Coordination
- Large Event and Conference Planning, Execution, and Management
- Operations & Process Optimization
- Problem Solving & Strategic Thinking
- Cultural Awareness & Interpersonal Sensitivity
- Emotional Intelligence
- Proficiencies: Google Suite, Oracle ERP, Concur, Ironclad, Navan, AMEX GBT
Timeline
Sr Executive Assistant
Snapchat
05.2018 - Current
Brand Partnerships Manager
Secret NYC / Fever Labs
08.2017 - 02.2018
Senior Account Manager
C8 Agency
09.2016 - 08.2017
Account Manager, Digital Marketing Integration
SFX Entertainment // Fame House
08.2014 - 08.2017
Senior Account Executive
One Trick Pony
10.2012 - 08.2014
Account Executive
Garfield Group
03.2011 - 10.2012
Traffic Manager
Garfield Group
03.2010 - 03.2011
Assistant Account Coordinator
Synergy Direct Marketing
12.2009 - 03.2010
Bachelor of Arts - Communications
Coastal Carolina University