Open To Work
Alisa Horniman
Narrows,VA
Work Preference
Summary
Experienced with developing cohesive and memorable brand identities that align with client visions. Utilizes creative design principles and market analysis to deliver impactful visual solutions. Track record of successfully managing projects from concept to completion, ensuring consistency and brand integrity across all platforms.
Overview
23
23
years of professional experience
Work History
Graphic & Web Designer
Giles County Administration
Pearisburg, VA
01.2004 - Current
- Designed and developed user-friendly website interfaces for various county departments.
- Collaborated with stakeholders to ensure design alignment with organizational branding guidelines.
- Created visually appealing graphics for online campaigns and community outreach initiatives.
- Enhanced website functionality through effective use of PHP, HTML, CSS, and JavaScript technologies.
- Enhanced user experience by designing visually appealing and intuitive web interfaces.
- Developed custom graphics for websites, ensuring consistent branding and visual identity across all platforms.
- Provided ongoing support and maintenance for client websites after launch, addressing any technical issues or design updates as needed.
- Increased overall brand awareness through the creation of eye-catching logo designs and cohesive visual identities.
- Redesigned outdated websites to improve aesthetics, functionality, and accessibility for various audiences.
- Integrated social media sharing features into web designs, fostering increased online engagement from users.
- Developed creative design for print materials, brochures, banners, and signs.
- Liaised with other departments to discuss ideas and create unified goals.
Founder / Creative Director
Wild Country Studios
Narrows, VA
01.2003 - Current
- Oversaw the creation and distribution of a wide range of print collateral, effectively increasing brand awareness and client engagement.
- Directed each stage of the design process, ensuring alignment with budget requirements and successful delivery of client expectations.
- Implemented systematic quality control measures to guarantee alignment with established client specifications.
- Provided expert advice to clients on optimizing online traffic and increasing revenue through targeted digital marketing strategies.
- Conducted ongoing research on current and emerging trends within the industry to enhance competitive positioning.
- Managed approximately 30 incoming calls, emails and texts per day from customers.
- Developed and managed innovative design solutions for a broad spectrum of clients, from non-profit organizations to corporate and governmental agencies.
- Crafted comprehensive project visions that integrate current industry trends, driving creative excellence and direction.
- Facilitated collaboration among diverse teams to deliver cutting-edge multimedia content solutions that enhance audience engagement.
- Spearheaded branding initiatives that increased audience engagement across various platforms.
- Delivered exceptional customer service by addressing client concerns promptly and effectively resolving issues.
Brand Marketing Manager
M-Rock Stone Manufacturing
Peterstown, WV
01.2013 - Current
- Facilitated design of engaging graphics and marketing materials, including packaging, signage, labels, advertisements, and print publications, to enhance brand and product visibility.
- Produced high-quality photographs of products and architecture for diverse online platforms. Identified actionable insights through post-implementation analysis of marketing programs, leading to improved marketing strategies.
- Spearheaded launch of m-rock product suite by gathering customer feedback, identifying needs, and formulating a targeted marketing strategy.
- Facilitated strategic planning for new product launches based on in-depth competitor and market analysis.
- Developed comprehensive brand guidelines to ensure consistency across all marketing materials.
- Analyzed competitor branding strategies to identify opportunities for differentiation and innovation.
- Consistently exceeded client expectations by delivering high-quality design solutions that met their unique business objectives.
- Delivered high-quality branding collateral such as brochures, packaging, and websites, contributing to increased sales and customer engagement.
- Designed impactful logos and visual identities, establishing strong brand presence for clients across various industries.
Education
Advertising Arts And Illustration
Western Carolina University
Cullowhee, NCSkills
- Expert in the Adobe Suite
- Proficient in HTML, CSS, and WordPress
- Successful product launches
- Artistic project leadership
- Video editing
- Visual storytelling
- Photography techniques
- Website management
- Teamwork and collaboration
Timeline
Brand Marketing Manager
M-Rock Stone Manufacturing
01.2013 - Current
Graphic & Web Designer
Giles County Administration
01.2004 - Current
Founder / Creative Director
Wild Country Studios
01.2003 - Current
Advertising Arts And Illustration
Western Carolina University
LINKS AND PORTFOLIO
- Wild Country Studios Portfolio
- Art & Photography
- www.linkedin.com/in/alisahmoody