Alisha Knight
Irmo,SC
Summary
Proven leader of 20 years in sales and marketing with a track record of driving growth and achieving sales targets in senior living environments. Skilled in relationship building, strategic planning, and public speaking to enhance community visibility and engagement. Seeking to leverage expertise and leadership skills as a Sales Executive in a dynamic organization.
Overview
12
12
years of professional experience
Work History
Director of Sales and Marketing
Columbia Presbyterian Community
10.2021 - Current
- Leads and manages the entire sales cycle, driving progress at each stage to secure move-ins.
- Promptly responds to all inquiries for Independent Living, Assisted Living and Memory Care, delivering information and advancing prospects through the sales pipeline.
- Oversees contract signings for all new residents in Independent Living, Assisted Living and Memory Care, guiding them through the move-in process to ensure a seamless transition.
- Prepares and delivers comprehensive reports for weekly and monthly ales meetings, including key metrics, budget performance and goal progress.
- Revise and execute monthly sales plans, ensuring consistent follow through and performance tracking.
Community Sales Director
Atria Forest Lake Senior Living
07.2017 - 10.2021
- Increased census from 65% in July 2017 to 98.2% in October 2018
- Convert leads to accomplish sales goals and support organizational mission for sustained growth.
- Develop and maintain relationships with decision makers at hospitals, rehabilitation facilities, case manager and senior advisers.
- Maintained personal and community networks to underpin successful sales activities.
- Cultivated in-depth knowledge of competitive marketplace to achieve revenue goals.
- Engaged inquirers quickly to identify needs, schedule tours and close sales.
- Create, order, and maintain marketing promotional items.
- Prepare monthly spending forms and adhere to budget.
Sales & Marketing Director
The Waterford at Columbia, Columbia
06.2016 - 06.2017
- Developed marketing strategies to attract potential residents.
- Cultivated outreach/relationships to build networking opportunities and attract new inquiries.
- Participated in community events to increase name visibility in area.
- Completed daily calls, tours, and other correspondence to meet and exceed monthly goals.
Director of Community Relations
Pathway Hospice, West Columbia
08.2014 - 06.2016
- Acted as liaison between referral sources and care staff providing care.
- Networked in the community to develop relationships with vendors and referrals sources.
- Met with families and patients to conduct education visits and explain services provided.
- Provided hospice education for physicians’ offices, hospitals, assisted living, SNFs, etc.
- Created, ordered, and maintained all marketing promotional items and adhered to budget
Skills
- Excellent team building, motivational and leadership skills
- Goal oriented and motivated
- Sales Presentations
- Public Speaker with community involvement and visibility
- Self-starter, creative thinker, and problem-solver
Timeline
Director of Sales and Marketing
Columbia Presbyterian Community
10.2021 - Current
Community Sales Director
Atria Forest Lake Senior Living
07.2017 - 10.2021
Sales & Marketing Director
The Waterford at Columbia, Columbia
06.2016 - 06.2017
Director of Community Relations
Pathway Hospice, West Columbia
08.2014 - 06.2016
CIVIC CONTRIBUTIONS
- Shepherd Center of Lexington Class Presenter 2022 to Present
- Northeast Senior Professionals Treasurer 2016 to Present
- Senior Care Professionals of the Midlands, Vice President 2015 to 2016, President 2016 to 2017
- Walk to End Alzheimer’s Planning Committee, Championship Club Chair 2023 - Present, Sponsorship Chair 2021 to 2023, Event Chair 2019 & 2020, Sponsorship Committee Chair 2015 to 2017